Connect To Turkiye Aegean Part Ìṣẹ̀lẹ̀ Àṣà by Turkish Airlines

Connect To Turkiye Aegean Part Ìṣẹ̀lẹ̀ Àṣà by Turkish Airlines is a highly esteemed winner of the very prestigious 2026 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Àjọ àti Ìṣẹ̀lẹ̀ Competition Category.

IrinÀjọ· 2026

Connect To Turkiye Aegean Part Ìṣẹ̀lẹ̀ Àṣà

by Turkish Airlines

Client: Turkish Airlines

Àmì-ẹ̀yẹ Irin A' Design Award Winner in Àjọ Category

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The Design

About Connect To Turkiye Aegean Part Ìṣẹ̀lẹ̀ Àṣà

Connect To Turkiye Aegean Part jẹ́ ìṣẹ̀lẹ̀ àṣà tí ó gba àwọn ìlú púpọ̀, tí a ṣe àpèrè rẹ̀ gẹ́gẹ́ bí ìtàn tí ń rìn kiri dípò ìṣẹ̀lẹ̀ tí ó dúró sí ibi kan ṣoṣo. A máa ń darí àwọn àlejò kọjá àwọn ìlú mélòó kan, ìlú kọ̀ọ̀kan sì ní àkòrí tirẹ̀ àti ìrírí ìmọ̀lára tirẹ̀. Ìbáṣepọ̀ ń wáyé nípasẹ̀ àyè, ìtàn àti ibùdó dípò àwọn ojú-iṣẹ́ ẹ̀rọ. Ní ibi ìwalẹ̀-ohun-àtijọ́ ti Ephesus, gbogbo àwọn ohun ìkọ́lé àfihàn ni a gbé kalẹ̀ lórí àwọn pẹpẹ modúlà tí a gbé sókè, kí ohunkóhun bíi lẹ́ẹ̀, ìdìmú tàbí ohun èlò wíwúwo má baà fọwọ́ kan ilẹ̀ ìgbàanì náà. Ìpamọ́ ogún ìbílẹ̀ àti ìjẹ́-otitọ́ àdúgbò ni a fi ṣíwájú àṣefihàn ńlá àti ìtóbi.

The Recognition

About the Àmì-ẹ̀yẹ Irin A' Design Award

Connect To Turkiye Aegean Part Ìṣẹ̀lẹ̀ Àṣà jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Connect To Turkiye Aegean Part Ìṣẹ̀lẹ̀ Àṣà yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Connect To Turkiye Aegean Part Ìṣẹ̀lẹ̀ Àṣà nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is a multi-city cultural experience designed as a moving narrative rather than a fixed event. What makes it unique is its seamless integration into historical landscapes, use of non-invasive design, and guest flow tailored for emotional impact. It prioritizes heritage preservation, local authenticity, and meaningful interaction over spectacle or scale.
Tags: Turkish Airlines, Cultural event, destination, marketing, experiential design, sustainability, heritage, UNESCO sites, Ephesus, Gala
Production Technology: To ensure the protection of the archaeological heritage of Ephesus, the entire event infrastructure was designed with non-invasive methodologies. All installations—including the stage, exhibition units, and audience areas—were constructed on elevated modular platforms, preventing any direct contact with the ancient ground. The stage design was intentionally compact, respecting the spatial proportions and sightlines of the Agora.

Power distribution was planned with minimal intervention; temporary cabling systems and lightweight, low-impact lighting were used. Materials were selected for their reversibility and minimal environmental footprint—no adhesives, anchors, or heavy equipment touched the original structure.

Logistics, including transportation and setup, followed strict preservation protocols. Each element of the build was prefabricated and assembled onsite with manual labor, avoiding machinery that could compromise the site. The design approach prioritized cultural sensitivity, heritage compliance, and operational safety at every stage.
Design Challenge: The main challenge was designing a large-scale event within protected heritage sites without altering or damaging any historical elements. Navigating local regulations, gaining permits, and aligning with archaeological preservation laws required intense coordination. Balancing cultural authenticity, guest comfort, and logistical feasibility—across five cities—demanded precision, sensitivity, and adaptive creative planning.
Research: Qualitative design research was conducted to explore how experiential travel shapes perception of place and brand. Objectives included measuring emotional engagement in heritage environments. Methods included cultural analysis, field visits, and interviews. Participants were 200+ international guests. Results showed higher recall and emotional affinity. Insights informed the user-centric, mobile event structure, influencing brand perception and sustainable tourism models.
Inspiration: This project was inspired by a desire to showcase Türkiye not through spectacle, but through substance—its landscapes, heritage, and human warmth. Instead of relying on a single venue, we envisioned a multi-location narrative, rooted in authenticity and respect. The concept was informed by cultural research, sustainable practices, and a belief that experiential design can connect people more meaningfully than traditional formats.
Project Duration: The project started in January 2025 with concept development and planning in Istanbul. On-site preparations began in April 2025 across the selected cities. The event was held from May 26 to May 30, 2025, covering Istanbul, Afyonkarahisar, Denizli, İzmir, and Ephesus. It concluded with a gala evening at the Agora of Ephesus on May 29, 2025.
Operation Flow: The project unfolds as a guided cultural journey across multiple cities. Guests move through carefully planned stages—each city offering a unique theme and sensory experience. Interaction happens through space, story, and setting rather than screens. Seamless logistics, local immersion, and meaningful pacing ensure comfort and emotional connection, resulting in stronger memory retention and deeper brand engagement.
Image Credits: All visual and media credits: Turkish Airlines