Vitto Iṣẹ́ Àkọ́kọ́: Ìdánimọ̀ Àmì-Ọjà by Atlante Srl

Vitto Iṣẹ́ Àkọ́kọ́: Ìdánimọ̀ Àmì-Ọjà by Atlante Srl is a highly esteemed winner of the very prestigious 2026 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ìpolówó, Títajà àti Ìbánisọ̀rọ̀ Competition Category.

FàdákàÌpolówó· 2026

Vitto Iṣẹ́ Àkọ́kọ́: Ìdánimọ̀ Àmì-Ọjà

by Atlante Srl

Client: Atlante Srl

Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ìpolówó Category

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Colors

The Design

About Vitto Iṣẹ́ Àkọ́kọ́: Ìdánimọ̀ Àmì-Ọjà

Àkọ́sílẹ̀ Ìwé: Vitto jẹ́ àmì oúnjẹ Itáliá tí a ṣe ìdàgbàsókè fún ọjà UK pẹ̀lú ọ̀nà ìríran òde òní. Àpẹẹrẹ náà mọ̀ọ́mọ̀ yẹra fún àwọn àmì ìbílẹ̀ àti ti àdúgbò tí ó wọ́pọ̀ nínú ìfàmọ̀ràn oúnjẹ Itáliá. Dípò bẹ́ẹ̀, ó lo àwọ̀ rírẹ̀dòdò, àwòrán tí a sọ di rírọrùn àti àpẹẹrẹ-lẹ́tà tí ó hàn gban-an láti fi agbára, ìgbádùn àti ìmọ̀lára ìfẹ́ hàn, tí ó sì ń ṣẹ̀dá ìdánimọ̀ òde-òní àti tí ó rọrùn láti dé ọ̀dọ̀ rẹ̀ fún ìlò ojoojúmọ́.

The Recognition

About the Àmì-ẹ̀yẹ Fàdákà A' Design Award

Vitto Iṣẹ́ Àkọ́kọ́: Ìdánimọ̀ Àmì-Ọjà jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Vitto Iṣẹ́ Àkọ́kọ́: Ìdánimọ̀ Àmì-Ọjà yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Vitto Iṣẹ́ Àkọ́kọ́: Ìdánimọ̀ Àmì-Ọjà jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Vitto is a vibrant Italian food brand for the UK market, designed to balance the craft of premium branding with the accessibility of an everyday essentials product. Its bold colour-coded system, expressive illustration style and playful typography create strong shelf impact, standing out from traditional, rustic competitors, by celebrating Italian passion, lightness and conviviality, to suit modern families.
Tags: Vibrant Italian food brand, Bold and shelf-impact packaging, Contemporary Mediterranean lifestyle, Playful and expressive visual identity, Colour-led brand system, Modern and accessible Italian cuisine, Convivial and feel-good food culture
Design Challenge: The main challenge was interpreting Italian food culture beyond clichés, transforming a deeply rooted collective memory into a contemporary visual language. The project involved questioning what “Italianity” represents today and redefining it as an evolving cultural narrative rather than a fixed aesthetic code.
Research: The research behind Vitto aimed to reinterpret Italian food culture as a visual identity capable of travelling across borders. We studied the rituals of everyday Italian kitchens, the warmth of shared meals and the vibrant tones of Mediterranean ingredients, analysing how these elements shape a collective perception of “Italianity.” Through colour studies, typographic exploration, and illustration development, we translated these cultural codes into a contemporary graphic system that balances authenticity and accessibility. The result is a distinctive identity that preserves the emotional richness of Italian heritage while adapting it to modern lifestyles, demonstrating how cultural tradition can evolve into a scalable design language with tangible impact on business positioning, consumer perception, and contemporary brand design.
Inspiration: The project was inspired by the convivial spirit of Italian food culture and its deep emotional connection to family, community and togetherness. The design draws from traditional Italian ingredients, everyday meals and the joy of shared dining, translated into a fun, accessible aesthetic suited to contemporary lifestyles.
Project Duration: The project began in 2021 with its initial launch in Japan, establishing the brand’s first international presence. In 2023 the range was significantly expanded, marking a key phase of creative and strategic development. In 2024 Vitto entered the UK market, where the latest evolution of the brand identity was finalised and implemented.
Operation Flow: Vitto’s identity was built as a joyful, contemporary food world where colour and simplicity guide every choice. Each pack blends bold hues with playful ingredient illustrations, creating a clear, friendly visual language across categories. In the final range, the unified geometry, vibrant palettes and appetising product focus express a brand that feels upbeat, accessible and instantly recognisable on shelf
Patents: Trademark 2023 Atlante Srl