Pipgro Ohun Elo Iṣakoso Iṣẹ́-ṣiṣe by Yongzun Wu and Jingxuan Wang is a highly esteemed winner of the very prestigious 2026 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ọjà Dijítà Competition Category.
IdẹỌjà Dijítà· 2026
Pipgro Ohun Elo Iṣakoso Iṣẹ́-ṣiṣe
by Yongzun Wu and Jingxuan Wang
Client: Kenta
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ọjà Dijítà Category
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The Design
About Pipgro Ohun Elo Iṣakoso Iṣẹ́-ṣiṣe
Pipgro jẹ́ ohun elo alágbèéká tí a ṣe àpẹrẹ rẹ̀ láti ṣe àtìlẹ́yìn fún ìmúṣẹ iṣẹ́ fún àwọn àgbàlagbà tí wọ́n ní àìsàn àìlèfọkànsí àti ìṣesí àṣejù (ADHD). Ọ̀pọ̀lọpọ̀ irinṣẹ́ ìmúgbélárugẹ iṣẹ́ ni ó dá lórí ètò ìgbèrò, ṣùgbọ́n Pipgro dojúkọ ìgbésẹ̀ bíbẹ̀rẹ̀ àti parí iṣẹ́. Àwọn èrò tí a sọ ní ẹnu tàbí kọ sílẹ̀ ni ọgbọ́n atọwọdá (artificial intelligence) máa ń fọ́ sí àwọn iṣẹ́ kékèké, a sì máa ń fi ìgbésẹ̀ kan hàn ní àkókò kan. Ipò ìfọkànsí (focus mode) máa ń dín ìdíwọ́ kù, a sì máa ń ṣàkọsílẹ̀ èsì ìmọ̀lára láti ṣe àtúnṣe àwọn ètò ọjọ́ iwájú. A máa ń fi ìlọsíwájú hàn nípasẹ̀ àpèjúwe ìdàgbàsókè, a sì lè gba àwọn ẹ̀bùn jọ. Ojú-ìṣàmúlò aago ọlọ́gbọ́n ọwọ́ (smartwatch) máa ń jẹ́ kí a lè gbà àwọn èrò sílẹ̀ kíákíá.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Pipgro Ohun Elo Iṣakoso Iṣẹ́-ṣiṣe jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Pipgro Ohun Elo Iṣakoso Iṣẹ́-ṣiṣe yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Pipgro Ohun Elo Iṣakoso Iṣẹ́-ṣiṣe ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Pipgro is an intelligent task execution companion designed for adults with ADHD. While most productivity tools focus on planning and listing tasks, Pipgro addresses the execution gap by breaking tasks into executable steps, narrowing focus to the present, and visualizing progress through growth metaphors. Emotion-aware planning, adaptive task redirection, and rewards reduce execution stress and support sustained follow-through.
- Dimensions & Packaging
- Pipgro is a digital interaction design realized across mobile and smartwatch interfaces. It supports natural language input, AI-driven task decomposition, focus mode execution, emotional feedback logging, and visual progress tracking. The smartwatch interface enables quick thought capture, focus mode entry, and emotion logging, while both platforms are optimized for touch interaction, accessibility, and low cognitive load in daily use.
- Tags
- Attention Deficit Hyperactivity Disorder(ADHD), Task Decomposition, Task Execution, Behavioral Design, Cognitive Load Reduction, AI-Assisted Planning, Focus Support, Emotional Feedback, Gamified Motivation
- Production Technology
- Pipgro is realized as a mobile digital product integrating AI-driven task decomposition, adaptive scheduling, and behavior-based feedback loops. Natural language input is parsed into structured tasks, while user interactions and emotional feedback inform dynamic task adjustment. The interface is prototyped and iterated through user testing, with focus modes, visual growth systems, and reward mechanics implemented to support sustained execution.
- Design Challenge
- The main challenge was designing a productivity system for ADHD users without increasing pressure or guilt. Traditional planning structures often worsen avoidance rather than support action. Balancing guidance with autonomy, and reducing cognitive load while maintaining progress, required careful behavioral research and repeated iteration. The design needed to support execution without control, encouraging momentum while respecting emotional resistance.
- Research
- This project is based on qualitative design research. The objective was to understand why adults with ADHD struggle with task execution rather than planning. Research methods included interviews, diary studies, and usability testing. Participants were adults diagnosed with ADHD. Findings revealed that mental overload, emotional resistance, and decision fatigue are key barriers. Insights led to an execution-focused system emphasizing task decomposition, focus support, and adaptive feedback, demonstrating how behavior-informed design can reduce friction in everyday productivity.
- Inspiration
- Pipgro was inspired by research and interviews revealing that adults with attention deficit hyperactivity disorder (ADHD) struggle not with planning, but with task initiation and follow-through. Observing how conventional plan-list apps often increase pressure, the design draws from behavioral psychology and cognitive load theory to reduce friction in action. The growth metaphor and emotion-aware adaptation were developed to support momentum rather than control.
- Project Duration
- The concept project was developed between June 2025 and December 2025, primarily conducted in Beijing and New Jersey.
- Operation Flow
- Users begin by freely expressing their thoughts through text or voice. Pipgro breaks these thoughts into small, clear tasks and presents one step at a time. If a task feels difficult, users can further split it into easier actions. While working on a task, if users feel stuck or want to stop, Pipgro recommends simpler tasks to preserve momentum. Afterwards, users review execution and emotion data, receive AI suggestions to improve future plans, and collect fruits to customize Pip, reinforcing motivation.
- Team Members
- Jingxuan Wang
- Image Credits
- #1: Yongzun Wu & Jingxuan Wang, UI/UX and branding, 2025.
#2: Yongzun Wu & Jingxuan Wang, UI/UX and branding, 2025.
#3: Yongzun Wu & Jingxuan Wang, UI/UX and branding, 2025.
#4: Yongzun Wu & Jingxuan Wang, UI/UX and branding, 2025.
#5: Yongzun Wu & Jingxuan Wang, UI/UX and branding, 2025.
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