Episode Conveni Ètò Àmì-ìdánimọ̀ fún Ibùgbé by Yiseo Kwon is a highly esteemed winner of the very prestigious 2026 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìpolówó, Títajà àti Ìbánisọ̀rọ̀ Competition Category.
IdẹÌpolówó· 2026
Episode Conveni Ètò Àmì-ìdánimọ̀ fún Ibùgbé
by Yiseo Kwon
Client: Sk D&d
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìpolówó Category
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The Design
About Episode Conveni Ètò Àmì-ìdánimọ̀ fún Ibùgbé
Episode Conveni jẹ́ ètò àmì-ìdánimọ̀ tí a ṣẹ̀dá fún iṣẹ́-ìsìn ibùgbé tí ó dá lórí ìgbé ayé ìlú tí ó munadoko. A kọ́ àmì-ìdánimọ̀ náà ní àyíká àpèjúwe ìtẹ̀bọ̀tán (switch), kí a lè tan àwọn iṣẹ́-ìsìn pàtàkì kí a sì pa àwọn ohun tí kò wúlò. Ètò náà ní ìtòlẹ́sẹẹsẹ àmì-àpẹẹrẹ (logo), ètò ìkọ̀wé àti àwọ̀, àti èdè àwòrán-àmì fún àwọn ojú-ìṣiṣẹ́ dígítà. Àwọn àmì ìtọ́sọ́nà, àkóónú dígítà, àti ìbánisọ̀rọ̀ pẹ̀lú àwọn olùmúlò ń tẹ̀lé àwọn òfin ìran kan náà. Àbájáde rẹ̀ ṣeé fẹ̀ síi, ó sì ṣeé mú bá ibi kọ̀ọ̀kan mu nígbà tí ó ń dúró ṣinṣin ní ìbámu.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Episode Conveni Ètò Àmì-ìdánimọ̀ fún Ibùgbé jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Episode Conveni Ètò Àmì-ìdánimọ̀ fún Ibùgbé yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Episode Conveni Ètò Àmì-ìdánimọ̀ fún Ibùgbé ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Episode Conveni is a residential brand designed for efficient urban living. Through IoT based functions and improved operational systems, residents are able to manage their daily lives in a more intuitive and proactive way. This structure is articulated through the central metaphor of a switch, allowing essential services to be turned on and unnecessary elements to be turned off. With streamlined contracts, intuitive service controls, and modular on off experiences, Episode Conveni proposes a new housing model centered on clarity, reduction, and user led control rather than accumulation.
- Dimensions & Packaging
- The brand system includes a logo architecture, an icon language for digital interfaces, and a package of design variations applicable to on-site environments. It is designed for scalable implementation across various locations and is consistently applied to signage, digital content, and user communication.
- Tags
- branding, visual identity, logo system, design system, user experience
- Production Technology
- Our branding system was developed through a process that began with user insight research, followed by strategic planning and iterative design. We established the brand architecture using persona modeling, user journey mapping, and behavioral analysis within the space. Key visual elements—including logo, typography, and color system—were applied across both digital and physical touchpoints to ensure users can intuitively recognize and experience the brand.
- Design Challenge
- The biggest challenge was balancing intuitive simplicity with a differentiated visual identity. Internally, the brand’s expansion across various residential formats needed to be visually captured, while externally, it was difficult to build a flexible system that could adapt across both digital and offline media.
- Research
- This research focused on developing a scalable brand system for a lifestyle housing brand. The objective was to create a unified visual language across digital and physical environments. A design methodology combining benchmarking, internal interviews, and iterative prototyping was used. The result was a flexible identity system with consistent application across signage, web, and user communications. It enabled brand coherence while allowing local adaptability.
- Inspiration
- This project began with the observation that urban residents are increasingly seeking practical and simplified residential experiences. As lifestyles become more fluid and routine oriented, we identified a growing shift away from traditional homeownership models toward flexible and efficient spaces that better support diverse daily patterns. We recognized the need for a new housing experience that reduces complexity, eases decision making, and enables users to focus on what truly matters in their everyday lives.
- Project Duration
- The project began in April 2023 in Seoul, Korea, and was completed in July 2025. It was implemented and launched at Episode Conveni Gasan in August 2025.
- Operation Flow
- This brand system guides users through a seamless experience across digital and physical spaces. Clear icon language, consistent signage, and responsive design help people understand and navigate spaces intuitively. It adapts flexibly to each site, creating a coherent yet localized interaction with users.
- Patents
- Copyrights belong to SK D&D Co., Ltd., 2025.
- Team Members
- Yiseo Kwon
Jaegyeong Seok
Hyeon Kim
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