Kokorozashi Mirror Àmì Ìdánimọ̀ Ilé-iṣẹ́ by Unou Jikenn, Inc. is a highly esteemed winner of the very prestigious 2026 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìpolówó, Títajà àti Ìbánisọ̀rọ̀ Competition Category.
IdẹÌpolówó· 2026
Kokorozashi Mirror Àmì Ìdánimọ̀ Ilé-iṣẹ́
Client: Mitsui & Co., Ltd.
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìpolówó Category
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The Design
About Kokorozashi Mirror Àmì Ìdánimọ̀ Ilé-iṣẹ́
Kokorozashi Mirror jẹ́ iṣẹ́ àgbékalẹ̀ àmì ìdánimọ̀ ilé-iṣẹ́ tí a ṣe fún Mitsui & Co., Ltd. A gbé àmì náà sí ojú-ọ̀nà ibùdókọ̀ kan tí ó so mọ́ olú-ilé iṣẹ́ náà. Àwọn fọ́tò àwọn òṣìṣẹ́ àti àwọn ìran ibi-iṣẹ́ dúró fún ẹ̀ka iṣẹ́-òwò mẹ́wàá. Àwọn ìránṣẹ́ tí a fi ọwọ́ kọ tí a gbé lé orí àwọn àwòrán náà ń fi ìfẹ́-ọkàn ẹ̀ka kọ̀ọ̀kan hàn. Dígí kan dúró ní ìparí ojú-ọ̀nà náà, ó sì gbé ọ̀rọ̀ àmì-iṣẹ́ náà: Ohun gbogbo bẹ̀rẹ̀ pẹ̀lú Kokorozashi. Àwọn olùwòran rí àwòrán ara wọn pẹ̀lú ìránṣẹ́ náà, èyí tí ó ń pe ni sí ìrònú nípa ara ẹni.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Kokorozashi Mirror Àmì Ìdánimọ̀ Ilé-iṣẹ́ jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Kokorozashi Mirror Àmì Ìdánimọ̀ Ilé-iṣẹ́ yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Kokorozashi Mirror Àmì Ìdánimọ̀ Ilé-iṣẹ́ ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This display visually expresses the roles and values of each business division, based on Mitsui & Co.'s brand tagline: It all begins with Kokorozashi. Unique to this display is the use of mirrors. The use of an innovative display mirror with the theme It all begins with Kokorozashi provides employees with a unique opportunity to reflect on their own aspirations in the context of their work. And it also shows other passersby that Mitsui & Co. is a company that values its people's aspirations.
- Dimensions & Packaging
- Mirror Signage: Width 1377 mm x Depth 3 mm x Height 1030 mm.
Business Unit Signage: Width 1377 mm x Depth 3 mm x Height 1030 mm. - Tags
- OOH, Out of home, Advertising, CI, Corporate Identity, Signboard, Station sign, Mirror
- Production Technology
- This PR display can communicate a variety of messages reinforcing the overall theme of Kokorozashi. The layout is unified so the different messages are easy to read. By using handwriting, the concept is personalized and individualized.
- Design Challenge
- The greatest challenge was inspiring Mitsui & Co. employees to reflect on their own Kokorozashi. Conventional signage offers merely a passive viewing experience. However, by having viewers superimpose their reflections over the concept It all begins with Kokorozashi displayed on a mirror, we created a natural catalyst for them to question their own aspirations. This transformed a one way message into an interactive experience.
- Research
- To visualize the brand tagline Kokorozashi, we expressed the aspirations of Mitsui & Co.'s 10 business divisions through handwritten messages. The aim was to convey that the company values personal aspiration, and to communicate the diverse range of its businesses. We developed a spatial design featuring the brand tagline on mirrors and the aspirations of the business divisions, reconstructing the station passage into a narrative space for visitors to experience the corporate values.
- Inspiration
- As a global trading and investment company, Mitsui & Co. faces the challenge that its wide range of businesses makes it difficult for many people to understand what exactly it is and its people do. Images of employees and workplace scenes are overlaid with messages articulating the Kokorozashi of each business division, followed by the reflection of the person looking into the mirror and the message. It symbolizes the inner drive needed to turn aspirations into reality.
- Project Duration
- Published: August 28, 2025 to Present in Tokyo, Japan.
- Operation Flow
- The placement of the displays is arranged according to the natural flow of traffic to maximize impact. There are messages from 10 different employees one after the other. The brand tagline comes last in the mirror. This allows passersby to get a sense of each business division's aspirations. The mirror and its message make a connection to them personally, to their own lives. It all begins with Kokorozashi.
- Team Members
- Art Director: Daichi Takizawa
Graphic Designer: Daichi Takizawa
Photo Editor: Akira Sudo
Photographer: Fumio Doi
Photographer: Takumi Ota
Producer: Masayo Tachibana
Producer: Yuki Ito
Producer: Shiori Kusabe
Planner: Shota Takei
Planner: 502 Tanaka
Planner: Kurumi Kamata
Media Agency: Metro Ad Agency Co., Ltd.
Creative Director: Kashiwa Sato - Image Credits
- Images 1 to 5: Photographer Takumi Ota.
Video Credits: Director, Cinematographer and Editor Yuki Nobue.
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