Fàdákà Ìpolówó · 2026
Zona Iṣẹ́ Pàtàkì: Ìsàmì-Òwò àti Ìdìpọ̀
- Àmì-ẹ̀yẹ Fàdákà A' Design Award 2026 in Ìpolówó
- CLIENT: Cansu Ferreira
- Estimated Number of Design Views: 16,386
- Verification code E7DBC99008 · Verify this award
Colors
About Zona Iṣẹ́ Pàtàkì: Ìsàmì-Òwò àti Ìdìpọ̀
Ọ̀rọ̀ Ìwé: Zona ni hard seltzer àkọ́kọ́ ní Angola, tí ó ń so ohun ìṣẹ̀ǹbáyé àdúgbò pọ̀ mọ́ ẹ̀wà òde òní, tí ó ní ìdánimọ̀ àmì-òwò tí àwọn orísun omi Huambo àti Odò Okavango ti ṣèdarí. Ìṣètò náà dálẹ̀ lórí ẹ̀wà òde òní tí ó gbóná janjan, tí ó ń lo àwọn àwọ̀ tí ó dá lórí èso aláwọ̀ kan ṣoṣo àti àwọn àmì geometric láti fa àfiyèsí. Logotype àkànṣe kan ní ìtújáde omi tí ó farapamọ́, tí ó ń ṣàpẹẹrẹ kókó ìyè àti ìṣàn àwọn odò. Nípa dídá àwọn àwọ̀ tí ó kún fún ìmọ́lẹ̀ pọ̀ mọ́ ìṣètò tí ó mọ́, tí ó dá lórí àwọ̀ funfun, Zona ń pèsè ìrírí àwòran tútù tí ó ń gbé ọkàn sókè, tí ó ń ṣayẹyẹ ìpilẹ̀ṣẹ̀ rẹ̀ nípasẹ̀ ojú-ìwòye ọ̀dọ́ tí ó dá lórí ìṣètò.
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Zona Iṣẹ́ Pàtàkì: Ìsàmì-Òwò àti Ìdìpọ̀ jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Zona Iṣẹ́ Pàtàkì: Ìsàmì-Òwò àti Ìdìpọ̀ yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Zona Iṣẹ́ Pàtàkì: Ìsàmì-Òwò àti Ìdìpọ̀ jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Press Kit
- Unique Properties
- Zona is the first hard seltzer brand of Angola, bridging local heritage with a contemporary aesthetic. The identity is defined by a "flow" concept, utilizing a hidden water splash symbol within the logotype. Each flavor is identified by a unique geometric icon and a monochromatic palette derived from the fruit's internal and external colors. This system creates a high-impact, clean look that communicates premium quality while remaining approachable and energetic for a young demographic.
- Dimensions & Packaging
- Aluminium 330 ml drink cans
- Tags
- drink, alcohol, colorful, cocktail, angola, fruits
- Production Technology
- Design printed directly on the cans with Pantone system inks.
- Design Challenge
- The primary challenge was introducing an entirely new product category: Hard Seltzer to a market while ensuring it felt authentically Angolan without relying on visual clichés. Balancing the constructive narrative of the brand's mission with the functional requirements of beverage packaging was critical. We overcame this by using the river metaphor, a symbol of life and unity, to create a sophisticated logotype and icon system that feels both globally competitive and deeply rooted in the local landscape of Huambo.
- Research
- Type: Market and Cultural Ethnographic Research. Objectives: To establish the first hard seltzer identity in the Angolan market. Methodology: Analysis of local fruit profiles and water-source symbolism. Tools: Color theory mapping and competitive visual audits. Participants: Local youth and community stakeholders. Results: Identified a gap for a wellness-oriented, low-alcohol beverage with local roots. Insights: Users preferred minimalist, non-busy designs that emphasize "freshness." Impact: The research influenced a visual language that promotes Angolan origins as a mark of premium quality.
- Inspiration
- The design is inspired by the life-giving springs of Huambo, which feed the Okavango River and sustain a diverse ecosystem. This "spirit of beginnings" and the concept of rivers as connectors served as the foundation for the brand. The geometric icons represent the structured yet fluid nature of water systems. Culturally, the brand draws from the vibrant energy of modern Angola, seeking to create a constructive and uplifting narrative that fosters positive community impact.
- Project Duration
- 6 months, Angola, USA and France
- Operation Flow
- The design process utilized a "Diverge and Converge" methodology to translate ecological concepts into a modern branding system. Initial sketches explored fluid river patterns, which were then refined into precise geometric symbols using Adobe Illustrator. A dual-tone color strategy was developed to ensure flavor distinction and shelf-standout. High-fidelity 3D renders were created in Adobe Dimension/Photoshop to simulate light-play on the metallic cans and test the visibility of the textured "a" logotype in real-world environments.
