Sunday Park Iṣẹ́ Pàtàkì: Ìdánimọ̀ Ọ̀nà Iṣòwò by Yian Xiang

Sunday Park Iṣẹ́ Pàtàkì: Ìdánimọ̀ Ọ̀nà Iṣòwò by Yian Xiang is a highly esteemed winner of the very prestigious 2026 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Ìpolówó, Títajà àti Ìbánisọ̀rọ̀ Competition Category.

IrinÌpolówó· 2026

Sunday Park Iṣẹ́ Pàtàkì: Ìdánimọ̀ Ọ̀nà Iṣòwò

by Yian Xiang

Client: Xiang Yian

Àmì-ẹ̀yẹ Irin A' Design Award Winner in Ìpolówó Category

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Colors

The Design

About Sunday Park Iṣẹ́ Pàtàkì: Ìdánimọ̀ Ọ̀nà Iṣòwò

Ọ̀rọ̀ Ìwé: Ìdánimọ̀ Ọ̀nà Iṣòwò Sunday Park jẹ́ ètò ìríran tí a kọ́ ní ọ̀nà tó ṣe é tẹ̀lé tí a ṣe àgbéjáde fún ẹ̀ka ìgbé-ayé ọ̀hún ohun-ọ̀sìn òde òní. Àpẹẹrẹ náà kọ́ àgbékalẹ̀ tó rọrùn láti yí padà nípasẹ̀ ìtẹ̀wé tó ní ìlànà, ìbáṣepọ̀ àwọ̀ tó dọ́gba, àti ọgbọ́n àkójọ tó lè gbòòrò. Nípa dídàpọ̀ ìmọ̀lára gbígbóná ti ìríran pẹ̀lú ìkóra-ẹni-níjàánu ní ọ̀nà ìbámu, ètò náà yẹra fún àṣejù ọ̀ṣọ́ nígbà tí ó ń wà ní ìrọ̀rùn àti títẹ́wọ́gbà. Ètò rẹ̀ tó lè ṣàtúnṣe ń tì lẹ́yìn lílò tó dọ́gba kárí ìpakà, ìtẹ̀wé, àti àwọn pèpéle dígítà, ní ríran iṣòwò náà lọ́wọ́ láti pa ìmọ́lẹ̀ àti ìṣọ̀kan ìríran ìgbà pípẹ́ mọ́.

The Recognition

About the Àmì-ẹ̀yẹ Irin A' Design Award

Sunday Park Iṣẹ́ Pàtàkì: Ìdánimọ̀ Ọ̀nà Iṣòwò jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Sunday Park Iṣẹ́ Pàtàkì: Ìdánimọ̀ Ọ̀nà Iṣòwò yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Sunday Park Iṣẹ́ Pàtàkì: Ìdánimọ̀ Ọ̀nà Iṣòwò nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sunday Park Corporate Identity establishes a cohesive visual language for a contemporary pet lifestyle brand. The system integrates a restrained color palette, modular typography, and scalable layout principles to ensure consistency across packaging, print, and digital applications. By combining emotional warmth with structural clarity, the identity transforms everyday pet care into a refined and culturally expressive experience.
Dimensions & Packaging: The corporate identity includes logo system, typography guidelines, color standards, layout grid and application templates. Print specifications follow CMYK and Pantone standards; digital applications are optimized in RGB. Scalable vector formats (AI, EPS, SVG) ensure clarity across sizes. Packaging mockups and brand collateral follow ISO print specifications.
Tags: Corporate identity, Visual identity system, Pet lifestyle branding, Typography, Modular design, Minimalism, Brand system, Packaging integration
Production Technology: The identity system was developed through grid-based visual structuring and modular typographic hierarchy. Adobe Illustrator and InDesign were used to establish scalable layout rules and brand assets. The system was tested across print prototypes and digital mockups to ensure cross-platform consistency and adaptability for packaging, stationery and online applications.
Design Challenge: The primary challenge was balancing emotional warmth with structural discipline. The pet industry often favors playful but visually chaotic systems. Establishing a restrained yet expressive identity required rigorous typographic control while maintaining accessibility. Ensuring scalability across diverse applications was a key technical challenge.
Research: Type of Research: Market and visual audit research.
Objective: Identify gaps in contemporary pet branding.
Methodology: Competitive analysis, user behavior observation, and brand mapping.
Tools: Visual benchmarking and layout testing.
Results: Identified lack of structural clarity in existing brands.
Insight: A modular system improves consistency and brand scalability.
Inspiration: The inspiration emerged from observing the growing humanization of pet culture and the lack of refined visual systems within the mass-market pet industry. Many brands rely on overly decorative or chaotic aesthetics. This project explores how minimalism, emotional storytelling, and structured typography can redefine pet branding. It draws from contemporary lifestyle design and research on user behavior to create a calm yet expressive identity.
Project Duration: The project started in 2025 in Los Angeles and was developed through 2026. Research, concept development and system design were conducted in the United States, with application testing and prototype production across digital and print environments.
Operation Flow: The system operates through a clear hierarchy: logo mark, structured typography, color coding and modular grid. Applications adapt across packaging, print and digital interfaces while maintaining consistency. The interaction relies on intuitive layout organization, allowing information to be accessed quickly and reducing visual noise for improved user clarity.
Patents: Copyrights belong to Xiang Yian, 2026.
Team Members: Xiang Yian
Image Credits: Image #1: Designer Xiang Yian, Sunday Park Corporate Identity, 2026
Image #2: Designer Xiang Yian, Packaging Application, 2026
Image #3: Designer Xiang Yian, Brand System Guidelines, 2026