Foggy Mornings Iṣẹ́ Pàtàkì: Fọ́tò Yíyà by Martin Hoffmann

Foggy Mornings Iṣẹ́ Pàtàkì: Fọ́tò Yíyà by Martin Hoffmann is a highly esteemed winner of the very prestigious 2026 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Fọ́tò Yíya àti Àtúnṣe Fọ́tò Competition Category.

IdẹFọ́tò Yíya· 2026

Foggy Mornings Iṣẹ́ Pàtàkì: Fọ́tò Yíyà

by Martin Hoffmann

Client: Hoffmann Design

Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Fọ́tò Yíya Category

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Colors

The Design

About Foggy Mornings Iṣẹ́ Pàtàkì: Fọ́tò Yíyà

Ìtàn Ìwé: Àkójọpọ̀ fọ́tò náà Foggy Mornings ṣàwárí àwọn ànímọ́ tí kò fani-mọ́ra tí ó sì máa ń mú ìbànújẹ́ wá nínú àkókò òkùnkùn kan tí àwọ̀ eérú tí ó wà níbi gbogbo ti ń jọba. Nípa ìdojúkọ àkànṣe pẹ̀lú àwọn ibi tí kùrukùru bò mọ́lẹ̀, èyí tí ó sábà máa ní ìyàtọ̀ kékeré, iṣẹ́ akanṣe yìí ń ṣe àgbékalẹ̀ ẹwà tútù àti onípàápọ̀. Ìmọ́lẹ̀ tí a dín kù, ìyàtọ̀ àwọ̀ tí ó rọrùn àti ìṣètò tí ó hàn gbangba máa ń yí àwọn àfojúsùn tí a rò pé kò fani-mọ́ra padà sí àwọn àyè ìríran oníewì, ní ṣíṣílẹ̀kùn fún ìmọ̀ tuntun, tí ó ń mú àlàáfíà nípa àyíká wa. Àwòrán kọ̀ọ̀kan ń sọ ìtàn kan nígbà tí ó ń fi àyè sílẹ̀ fún ìrònú onítọkọ̀ọ̀kan.

The Recognition

About the Àmì-ẹ̀yẹ Idẹ A' Design Award

Foggy Mornings Iṣẹ́ Pàtàkì: Fọ́tò Yíyà jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Foggy Mornings Iṣẹ́ Pàtàkì: Fọ́tò Yíyà yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Foggy Mornings Iṣẹ́ Pàtàkì: Fọ́tò Yíyà ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The photo series develops a new perspective on dark, overcast winter weather in a fog-prone region by deliberately placing the seemingly dull, grey and formless at the center of attention. Through reduced motifs and subtle visual moods, a calm, atmospheric aesthetic emerges that invites an inner reconciliation with the grey days. The photographic approach connects external landscape and inner emotional states, opening up new, more contemplative ways of seeing.
Dimensions & Packaging: The photographs currently exist in digital form as raw DNG and jpg files. 9520 x 6336 px at 300 dpi, RGB in DNG format (Display P3) and in jpg format (sRGB IEC61966-2.1). The resolution of 60 megapixels allows for a wide range of further applications. Wall pictures in approx. 40 x 40 cm format. As part of a photo book in DIN A4 210 x 297 mm or 210 x 210 mm format.
Tags: Photography, foggy scenes, colour nuances, contrast levels, dynamic range, moments of tranquillity, sensitivity, aesthetics, morning atmosphere
Production Technology: The photographs were taken during specific photo tours on various foggy winter mornings in the Ulm and Neu-Ulm region. Camera: Leica Q3, fixed lens Summilux 1:1.7/28 mm, post-processing with Adobe Lightroom (corrections, presets) and Photoshop if necessary.
Design Challenge: The challenge lay in the external conditions: diffuse light, low contrast and a gloomy atmosphere make it difficult to render subjects as they are perceived. Secondly, viewers tend to be more interested in images that do not necessarily depict grey, foggy conditions and gloomy days. This required a very sensitive perception of subjects, nuances, details and image sections. In post-processing, it was crucial to carefully add appeal to the grey areas with the finest colour nuances.
Research: The design research examines how expressive photographs can be created despite fog. The aim is to enable a new and more nuanced experience of a scene that is often perceived as dreary. Methodology: Careful observation, conscious choice of perspective, location, light and contrasts, as well as targeted, sensitive post-processing result in calm, atmospheric images. The result shows how adverse conditions can be used to achieve appealing results that can change one's own perceptions through their sensitive presentation.
Inspiration: The inspiration arose from consciously engaging with a deeply foggy, grey season in order to discover new perspectives. The starting point was the creative challenge of transforming low-contrast, seemingly unphotogenic motifs into their own visual presence. The inherent reduction of light and colour lends itself to motifs with pastel nuances, compositions with contrasting tones and certain details. The quiet tranquillity of the scenery is brought out and a subtle beauty is revealed.
Project Duration: The initial ideas for this project emerged in November 2025. In January and February 2026, the photographs were taken at various locations in Ulm and Neu-Ulm, Germany.
Operation Flow: The photos are intended as part of a picture book with impressions and snapshots as an exploration of and declaration of love for this region. The photographs convey scenes, characteristics or moods that are typical of this area. In their normality, perhaps also unusual for others. In this case, the seasonally dominant theme of fog is depicted in nuanced and not unpleasant photographs. Each image tells a story and, at the same time, allows room for personal feelings.
Image Credits: Image #1: Photographer Martin Hoffmann, A Morning in Minor Key, 2026
Image #2: Photographer Martin Hoffmann, A Morning in Minor Key, 2026
Image #3: Photographer Martin Hoffmann, A Morning in Minor Key, 2026
Image #4: Photographer Martin Hoffmann, A Morning in Minor Key, 2026
Image #5: Photographer Martin Hoffmann, A Morning in Minor Key, 2026