Fàdákà Iṣẹ́ Ìsìn · 2026
Nextgen Sme Iṣẹ́ Àkọ́kọ́: Ìrírí Ìforúkọsílẹ̀ Oníbàárà Onítẹ̀kánná
- Àmì-ẹ̀yẹ Fàdákà A' Design Award 2026 in Iṣẹ́ Ìsìn
- CLIENT: Akbank T.a.Ş
- Estimated Number of Design Views: 27,865
- Verification code 1F8DAD7DAB · Verify this award
Colors
About Nextgen Sme Iṣẹ́ Àkọ́kọ́: Ìrírí Ìforúkọsílẹ̀ Oníbàárà Onítẹ̀kánná
Àkọsílẹ̀ Ìwé: Ẹgbẹ́ Àpẹrẹ Iṣẹ́ Akbank ṣe ìṣọ̀kan díjítà oníbàárà àti ọ̀pọ̀lọpọ̀ àwọn ọjà lórí pẹpẹ kan ṣoṣo pẹ̀lú ọ̀nà onítẹ̀kánná fún àǹfààní ní ìta àwọn ẹ̀ka ọ́fíìsì. Yàtọ̀ sí àwọn olùdíje, wọ́n ń pèsè àwọn àkójọpọ̀ ọjà tí a ṣe ní pàtàkì fún ẹnìkọ̀ọ̀kan nínú ìṣàn kan ṣoṣo, èyí tí ó jẹ́ kí ìṣíṣẹ́ díjítà ti tó àwọn ọjà 7 ṣeéṣe. Wọ́n mú bébà àti wíwàníhìn-ín ti ara kúrò nípasẹ̀ ìfọwọ́sí àdéhùn díjítà, èyí tí a fi hàn gẹ́gẹ́ bí àkọ́kọ́ ojú ìtumọ̀ tuntun ìlò alágbèéká wọn. Wọ́n ń lo àwòṣe títà tí ó dá lórí èrè láti lè mú ìjìnlẹ̀ ìbáṣepọ̀ oníbàárà àti ìmúnádóko títà pọ̀ sí i.
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Nextgen Sme Iṣẹ́ Àkọ́kọ́: Ìrírí Ìforúkọsílẹ̀ Oníbàárà Onítẹ̀kánná jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Nextgen Sme Iṣẹ́ Àkọ́kọ́: Ìrírí Ìforúkọsílẹ̀ Oníbàárà Onítẹ̀kánná yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Nextgen Sme Iṣẹ́ Àkọ́kọ́: Ìrírí Ìforúkọsílẹ̀ Oníbàárà Onítẹ̀kánná jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Press Kit
- Unique Properties
- We integrate customer digitization and diverse products on one platform with a "phygital" approach for access outside branches. Unlike competitors, we offer personalized multi-product bundles in a single flow, enabling activation of up to 7 products digitally. Our "first point of mobile use" innovation eliminates paper and physical presence through digital contract approvals. We employ a reward-based sales model to increase both customer relationship depth and sales efficiency.
- Dimensions & Packaging
- Based on the insights we gained from the research, we prepared wireframes and prototypes, designed an end to end, simple, functional, sales-focused, and user-friendly interface that aligns with Akbank's design language. Also, we worked with the goal of an understandable and guiding language and established a tone of voice. The design turns complex multi-product banking processes into a streamlined, easy-to-use and coordinated experience.
- Tags
- #E2EZeroBasedDesign #E2EServiceAndExperienceDesign #HolisticSMEBanking #NextGenBankingSolution
- Production Technology
- The experience was shaped through research with approximately 300 SME customers and relationship managers, supported by more than 20 workshops and 3,000 feedback points. These insights showed that SMEs and RMs needed faster, clearer and more integrated onboarding and sales processes. The interface therefore uses guided flows, progressive disclosure and a clear visual hierarchy to support multi-product decisions within a single journey.
- Design Challenge
- The main challenge was simplifying complex and regulation-driven banking processes without losing trust or compliance. The service needed to balance automation with human support, while working consistently across branch, mobile, and out-of-branch contexts. Another challenge was ensuring adoption by both SMEs and relationship managers with different levels of digital maturity, while aligning multiple internal teams around a shared service vision.
- Research
- The research aimed to understand how SMEs and relationship managers experience onboarding and product sales in daily banking operations. The main goal was to reduce complexity while enabling faster and more confident decision-making. The study combined interviews, workshops, journey reviews, and feedback analysis with over 300 SME customers and relationship managers. The findings highlighted fragmented processes and high workload. These insights directly shaped a phygital service model that improved efficiency, clarity, and real business outcomes.
- Inspiration
- Our mission is to revolutionize SME banking by merging digital speed with human-centric service. SMEs face economic and bureaucratic challenges, so created a phygital ecosystem that integrates digitization and product diversity. By making banking a proactive partner, SMEs gain a competitive edge and lower costs through efficient, automated processes. Available on while our customers need us and providing solutions with paperless, automated flows with E2E digital integrated solutions.
- Project Duration
- The design of project started in February 2023 and finished in August 2023 in Turkey, and was realised in January 2025.
- Patents
- Copyrights belong to Akbank T.A.Ş, 2026.
- Image Credits
- Image #1: Illustrator, Akbank Design Studio, 2026.
Image #2: Illustrator, Akbank Design Studio, 2026.
Image #3: Illustrator, Akbank Design Studio, 2026.
Image #4: Illustrator, Akbank Design Studio, 2026.
