Close Flow Iṣẹ́ Pàtàkì: Àfihàn Iṣẹ́ Ọnà Tó Ń Mú Ọ̀rọ̀ Wọnú Inú láti ọwọ́ Xiaoran Zhu - C.L.A.P. US

Close Flow Iṣẹ́ Pàtàkì: Àfihàn Iṣẹ́ Ọnà Tó Ń Mú Ọ̀rọ̀ Wọnú Inú láti ọwọ́ Xiaoran Zhu - C.L.A.P. US jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2026 Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìpolówó, Títajà àti Ìbánisọ̀rọ̀.

IdẹÌpolówó· 2026

Close Flow Iṣẹ́ Pàtàkì: Àfihàn Iṣẹ́ Ọnà Tó Ń Mú Ọ̀rọ̀ Wọnú Inú

látọ̀wọ́ Xiaoran Zhu - C.L.A.P. US

Oníbàárà: ROCA Beijing Gallery

Aṣẹ́gun Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìpolówó

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Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí

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Ṣàbẹ̀wò Ojú Òpó Wo ní A' Design Award Ìwé Ìròyìn Àmì Ẹ̀yẹ

Àwọ̀

Àpẹrẹ Náà

Nípa Close Flow Iṣẹ́ Pàtàkì: Àfihàn Iṣẹ́ Ọnà Tó Ń Mú Ọ̀rọ̀ Wọnú Inú

Àkọsílẹ̀ Ìwé: Olùṣẹ̀dá iṣẹ́ ọnà náà fẹ́ ṣàwárí bí àwọn ènìyàn ṣe ń yapa kúrò nínú ara wọn lábẹ́ ìṣàkóso ìfẹ́ ohun-rírà, ní fífi èrò sí àfojúsùn àṣejù lórí ohun ọ̀ṣọ́, ìṣègùn ẹwà àti aṣọ ìgbàlódé tó ń yára yí pa dà nínú àwùjọ òde òní. Wọ́n yan àpò afẹ́fẹ́ aláìní afẹ́fẹ́ (vacuum air bag) gẹ́gẹ́ bí ohun-èlò ìfàfihàn nítorí àbùdá méjì rẹ̀ ti dídi-mọ́ àti ríra-yíká, èyí tó bá ìrònú lórí àbùdá títì-mọ́ àti ríra-sàn ti ìfẹ́ ohun-rírà mu pérépéré, pẹ̀lú ìrètí láti ru èrò gbogbo-gbòò sókè nípa ìtumọ̀ tòótọ́ ti rírà-ohun àti àfojúsùn ara-ẹni tòótọ́.

Ìdánimọ̀ Náà

Nípa Àmì-ẹ̀yẹ Idẹ A' Design Award

Close Flow Iṣẹ́ Pàtàkì: Àfihàn Iṣẹ́ Ọnà Tó Ń Mú Ọ̀rọ̀ Wọnú Inú jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Close Flow Iṣẹ́ Pàtàkì: Àfihàn Iṣẹ́ Ọnà Tó Ń Mú Ọ̀rọ̀ Wọnú Inú yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Close Flow Iṣẹ́ Pàtàkì: Àfihàn Iṣẹ́ Ọnà Tó Ń Mú Ọ̀rọ̀ Wọnú Inú ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.

Lẹ́yìn Àpẹrẹ Náà

Àkójọ Ìròyìn

Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.

Àwọn Ohun Àkànṣe: The artist aims to explore the alienation of people under consumerism, reflecting on the excessive pursuit of luxury, medical aesthetics and fast fashion in contemporary society. The vacuum air bag is chosen as the medium for its dual attributes of airtightness and mobility, which perfectly fit the reflection on the closed and flowing characteristics of consumer desire, expecting to arouse universal thinking on the true meaning of consumption and the pursuit of the authentic self.
Ìwọ̀n àti Àpò: Space Scale：800 ㎡ two-floor indoor space
The exhibition is a site-specific immersive installation art project, and the air bag installation can be flexibly adjusted according to the venue space, and the on-site inflation and pressure maintenance technology is used to ensure the stable shape of the air bags during the exhibition period, with the whole installation system maintaining good airtightness for the exhibition cycle.
Àwọn Àkọlé: Consumerism, Immersive Art, Installation Art, Site Specific, Cross Regional, Interactive Exhibition, Visual Art, Art Reflection
Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀: The core installation adopts industrial vacuum air bags as the main material, matched with commercial price tags of various specifications for artistic transformation. The creation technology includes on-site inflation construction in multiple U.S. and China cities to endow the works with regional spatial attributes, The exhibition adopts immersive pop-up and building an interactive space through the dense arrangement of thousands of air bag installations. The visual expression technology relies on the contrast between the inflated volume of the air bags and the tiny price tags, and the spatial layering of the installation to form a strong visual impact, combined with on-site audience interaction guidance to realize the transformation from visual appreciation to thinking resonance.
Ìpèníjà Àpèsè: At the end of 2024, a new sanitary ware product from Roca Beijing Gallery is set to be launched. Entrusted by the client, we (C.L.A.P. US) intended to co-host an interactive art exhibition with artists to promote the new product through this event. Yet the client was keen to avoid the event devolving into a mere product launch due to over-commercialization, instead hoping to achieve organic brand communication in a subtle, unobtrusive manner within this immersive interactive art experience. We submitted multiple versions of the proposal, all of which the client considered to carry overly prominent commercial undertones. In light of this, we conducted an extensive array of research and field visits; ultimately, Audrey (Xiaoran Zhu) crafted a strategic artistic curation, forging a remarkable site-specific synergy between the air bag installation series by conceptual artist Julie Hu and the new product.
Ìwádìí: In the wave of modern consumer society, the logic of commodification and marketization has deeply permeated the fabric of life, reshaping people's lifestyles, value perceptions, and social connections. Consumers' identities are defined by the labels of the goods they possess, while their inner desires continue to expand amidst the endless allure of commodity symbols. The true self is gradually obscured by a fog, becoming a pressing question to explore.

As Jean Baudrillard profoundly analyzed in his classic work *The Consumer Society*, contemporary consumption has long transcended the functional satisfaction of material needs, evolving into an act of constructing social relationships and imbuing personal meaning through commodity symbols. Consumption itself has become a meticulously choreographed "symbolic performance," rather than a simple process of acquiring material goods.
Ìmísí: Inspired by the profound changes of modern consumer society where commercialization and marketization reshape lifestyles, values and social connections, with individuals’ identities defined by commodity labels and desires endlessly inflated by symbolic goods.
Àkókò Iṣẹ́ Àkànṣe: The project started in 2024 in New York, Boston and Chicago of the United States for the creation of the core installation, and the on-site exhibition was held in Beijing and Shanghai of China in the same year. The pop-up exhibition in each city lasted for 7 days, with the whole project from creation to the end of all exhibitions completed in 6 months in 2025.
Ìlànà Ìṣiṣẹ́: In modern consumer society, commercialization and marketization reshape people’s lives, identities defined by commodity labels and desires inflated by symbols, as Jean Baudrillard noted that consumption has become a symbolic performance beyond material needs. Visual artist Julie (Xiwen Hu) created her core installation Vacuum Air Bags in U.S. cities, transported them to China, and held a SOLO Exhibition themed CLOSE FLOW.

The work, thousands of inflated air bags with price tags, deconstructs consumerism, price tags symbolize commodity value. The pop-up immersive exhibition became interactive, attracting many check-ins. The uncertainty of whether the air is from the U.S. echoes commodity value’s ambiguity, guiding audiences to reflect on consumption, desires and the true self, embodying contemporary art’s value in responding to social issues.
Àwọn Ìwé-ẹ̀rí Ohun-Ìmọ̀: Onsite Photographer: Ning Sun
C.L.A.P. US (Creative visualization poster/short film frame) ©2024~2026
Àwọn Ọmọ Ẹgbẹ́: Artist: Julie Hu(Xiwen Hu)
ROCA Beijing Gallery Director:Jasmine Zhou
Chief Curator:Audrey (Xiaoran Zhu)
Curator:Nicky Meng
Art Director of C.L.A.P. US:Arlene Sun
Video:GQ Chen
Photography:Ning Sun
Visual Design:Unakoko (Jingting Wang)
Digital Visual Design:SLO.syx
Executive Producer:Dylan Deng
Music:Norton Chamberlain
Ìfọwọ́sí Àwòrán: Artist: Julie Hu(Xiwen Hu)
ROCA Beijing Gallery Director: Jasmine Zhou
Chief Curator: Audrey (Xiaoran Zhu)
Curator: Nicky Meng
Art Director: Arlene Sun
Video: GQ Chen
Photography: Ning Sun
Visual Design: Unakoko (Jingting Wang)
Digital Visual Design: SLO.syx
Executive Producer: Dylan Deng
Music: Norton Chamberlain