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Lavazza Elogy Barista Iṣẹ́ Àkọ́kọ́: Ẹ̀rọ Kọfí by Florian Seidl

Lavazza Elogy Barista Iṣẹ́ Àkọ́kọ́: Ẹ̀rọ Kọfí by Florian Seidl is a highly esteemed winner of the very prestigious 2026 Àmì-ẹ̀yẹ Wúrà A' Design Award in Àpẹẹrẹ Ẹ̀rọ Ilé Competition Category.


WúràẸ̀rọ Ilé· 2026

Lavazza Elogy Barista Iṣẹ́ Àkọ́kọ́: Ẹ̀rọ Kọfí

by Florian Seidl

Client: Lavazza

Àmì-ẹ̀yẹ Wúrà A' Design Award Winner in Ẹ̀rọ Ilé Category

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The Design

About Lavazza Elogy Barista Iṣẹ́ Àkọ́kọ́: Ẹ̀rọ Kọfí

Ọ̀rọ̀ Inú Ìwé: Elogy Barista jẹ́ ẹ̀rọ olóhun-mímu-púpọ̀ tí a ṣe láti pèsè àṣà kọfí ilẹ̀ Ítálì nínú ilé, láti espresso sí cappuccino, latte àti ṣokolátì gbígbóná. Àpẹẹrẹ náà gbé lórí èdè ìrísí tí Lavazza ti fìdí rẹ̀ múlẹ̀ nínú ẹ̀ka yìí, pẹ̀lú ìwà tí ó jẹ́ gidigidi àti tí ó ní ọ̀gbọ́n-iṣẹ́ díẹ̀ síwájú síi nígbà tí ó ṣì ń fi ara rẹ̀ hàn gẹ́gẹ́ bí ti ilẹ̀ Ítálì nínú ojú-ilẹ̀, àwọn kúlẹ̀kúlẹ̀ àti ìparí rẹ̀. Ó jẹ́ àpẹẹrẹ òde-òní tí ó kún fún ànímọ́ tí ó ń mú àṣà kọfí ilẹ̀ Ítálì wá sí gbogbo ilé.

The Recognition

About the Àmì-ẹ̀yẹ Wúrà A' Design Award

Lavazza Elogy Barista Iṣẹ́ Àkọ́kọ́: Ẹ̀rọ Kọfí jẹ́ olùborí Àmì-ẹ̀yẹ Wúrà A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe ìpele àkọ́kọ́, tó jẹ́ ìyanu tó sì yàtọ̀. Àwọn olùborí Wúrà jẹ́ àwọn ẹ̀dá tó ní ìmúṣẹ̀dá tuntun gidigidi, tó ní ojú-ìwòye tó jìnnà tó sì ń tàn yòò tí wọ́n ń ṣàfihàn ọgbọ́n, òye àti ìjáfáfá àwọn olùṣàwòṣe wọn. A retí pé Lavazza Elogy Barista Iṣẹ́ Àkọ́kọ́: Ẹ̀rọ Kọfí yóò jẹ́ ohun ìmúṣẹ̀dá tí a yìn gidigidi, tó ń gbé ìtẹ̀sí kalẹ̀ tó sì jẹ́ ìrántí tó ń mú iye tí a kò rí rí wá. Àwòṣe tó borí Àmì-ẹ̀yẹ Wúrà A' Design Award yìí jẹ́ iṣẹ́ àkànṣe tó yani lẹ́nu tí a bọ̀wọ̀ fún tó ṣe anfàní gidigidi tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Lavazza Elogy Barista Iṣẹ́ Àkọ́kọ́: Ẹ̀rọ Kọfí ń dá ìmọ̀lára ìfẹ́ tó lágbára sílẹ̀, ń jí ìtara, ń gbé ìṣẹ̀dá lárugẹ tó sì ń fà wá mọ́ra.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The wide range of recipes available at the touch of a finger is an important feature in the single serve market. All these preparations are possible thanks to a unique brewing technology and patented milk frothing system. With True Capp, it is also possible to prepare a cappuccino or latte macchiato directly in the ceramic cup. Another important aspect is the possibility to brew two coffees simultaneously with the special spout. Elogy Barista offers authentic Italian coffee culture.
Dimensions & Packaging
Dimensions: 163mm / 315mm / 422mm
Weight: 5,4kg
Power 1500W, Voltage 220-240, Frequency 50-60 Hz
Removable parts are dishwasher safe
It comes nicely boxed in a recycled cardboard along with a Quick Start Guide and a more detailed instruction booklet.
Tags
Lavazza, Coffee, Espresso, Cappuccino, Latte, milk frother, touch interface, reconditioning, recycled plastic
Production Technology
main shell, cup rest: injection moulded plastic (ABS)
water tank: injection moulded plastic (SAN)
grid: stainless steel
UI: touch, IMD
feet: silicone rubber
Design Challenge
Elogy Barista is replacing a successful product with a new and dynamic design and a tight development process. New features and special attention to environmental impact and energy consumption were important. Repairability and the possibility of regenerating the product were also very important aspects.
Research
Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration
The design builds on Lavazza's established form language and provides a vision for the future. Designed with love in Italy Elogy Barista celebrates its Mediterranean identity with attention to detail, colour and finishes. All of which were carefully chosen to reflect the professional soul of the appliance. Surfaces and volumes are precisely controlled with a strong and stable main body. The wrap around shell is characterised by dynamic lines and Lavazza logos on the sides.
Project Duration
The project was designed in Turin, Italy. The complete product development from initial concept to final product took about two and a half years.
Operation Flow
The machine is easy to use and comes with a patented milk frothing system and a dedicated milk jug. The cup rest has a stainless steel grid and can be adjusted easily, placing small cups closer to the spout. This reduces splashes and benefits coffee temperature and crema. The water tank is easily accessible and is treated as a separate, transparent volume. The touch sensitive user interface guarantees a smooth user experience.
Patents
design patent/registered design
patented milk frothing system
Image Credits
Lavazza

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