Tick Tock Turtle Aago Ìjí Ọmọdé by Daniel Lau

Tick Tock Turtle Aago Ìjí Ọmọdé by Daniel Lau is a highly esteemed winner of the very prestigious 2019 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Ohun-èlò Ọmọ Kékeré, Ọmọdé àti Ìkókó Competition Category.

IrinOhun-èlò Ọmọ Kékeré· 2019

Tick Tock Turtle Aago Ìjí Ọmọdé

by Daniel Lau

Client: emagine A

Àmì-ẹ̀yẹ Irin A' Design Award Winner in Ohun-èlò Ọmọ Kékeré Category

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The Design

About Tick Tock Turtle Aago Ìjí Ọmọdé

Tick Tock Turtle jẹ́ apẹrẹ fún àwọn ọmọdé gbogbo ọjọ́-orí. Àwọn ọmọdé lè rọ̀rùn láti lóye ìkọjá àkókò nípa wíwò àwọn ami tó ń tàn ìmọlẹ lórí ikarahun rẹ̀ èyí tó tún ń ṣiṣẹ́ bí ìmọlẹ ìjí òòrùn tó ń tàn díẹ díẹ. Nígbà tí aago ìjí bá bẹ̀rẹ̀ sí ṣiṣẹ́, àwọn ìmọlẹ yìí kún gbogbo ojú rẹ̀ bí ẹni pé wọ́n jẹ́ àwo lórí ikarahun ìjàpá. Ikarahun náà tún ń ṣiṣẹ́ bí bọtini fún àwọn ọmọdé láti tan ìmọlẹ pupa alẹ́ nígbà tí àwọn bọtini ìṣètò tí òbí yòókù wà ní ìpamọ́ ní ìsàlẹ̀ ikarahun tó ṣe é yọ kúrò. A fi silicone rírọ̀ tó tọ́ fún oúnjẹ ṣe ìdajì ìsàlẹ̀ ìjàpá náà tó sì dì mọ́ ibùsùn dáradára lálẹ́

The Recognition

About the Àmì-ẹ̀yẹ Irin A' Design Award

Tick Tock Turtle Aago Ìjí Ọmọdé jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Tick Tock Turtle Aago Ìjí Ọmọdé yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Tick Tock Turtle Aago Ìjí Ọmọdé nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Tick Tock Turtle is a fully modular design that can be outfitted with various child friendly outer appearances. The patent pending inner design allows an array of parental settings buttons to be hidden away from view inside its shell which also a button for kids. When the sunrise lights are activated, the plates of the shell illuminate one by one slowly getting brighter form a fully lit shell.
Dimensions & Packaging: 200 mm x 200 mm x 76 mm
0.47 kg
Tags: Kids clock, sleep trainer, learn time, sleep aid, light alarm, sleep cycle alarm, portable alarm, activity timer
Production Technology: A significant amount of time was spent prototyping to account for the optics of the shell light effect. Varying shapes of the lenses needed to be adjusted to produce a rounded circle on the shell when lit up. Different finishes on the lenses and translucency on the shell were experimented with to reach the desired illuminated soft dot effect.
Design Challenge: Based on user survey, it was unanimous that a two tone design was the favored as opposed to a single tone design. The most difficult challenge of this design was ensuring the two tone silicone outer housing was reproducible in a production environment at a cost that would support retail of the product. After multiple trials, it was found that double injection of plastic to produce a two tone silicone product could not meet the product target costs and quality requirements. The final product uses a single tone color injection mold with a silicone paint spray overlay to produce the desired design.
Research: The design of the clock originated based on market survey and patent research where the goal was to implement all of the key health and learning features of existing clocks in a new kids friendly design. Market surveys were done based on online retail analysis tools and patent research was outsourced prior to design. The design was further validated by going through a successful crowdfunding campaign.
Inspiration: The inspiration behind the design was it had to be beautiful yet functional. The shape and pattern of the clock naturally led to a turtle as a child friendly design. The design was created with the thought that the display and the clock numbers needed to be large enough for children to easily see while keeping all parental buttons completely hidden away. Considerations were made that physical buttons must be included for ease of use as opposed to a wireless approach.
Project Duration: The project started in April 2017 and was finished in May 2018
Operation Flow: Tick Tock Turtle was designed to be the all-in-one sleep companion. With a wide range of functions, its key features include wake up lights and sleep cycle detection, both of which require the clock to be placed on the mattress next a sleeping child. The silicone material allows the unit to securely stick to the mattress even through child movement on the bed. Settings are made by parents in a hidden layer under the shell. Throughout the night the child can press the shell as a button to activate the night light function of the clock. This also shows the progression of time throughout the night.
Patents: Patent Pending. 29616289. Daniel Lau. 2017. USA
Patent Pending. 29616301. Daniel Lau. 2017. USA
Patented. ZL 2017304632325. Daniel Jiarmin Lau. 2018. China
Patented. ZL 2017304621458. Daniel Jiarmin Lau. 2018. China
Team Members: Daniel Lau, Sabrina Chen, Allen Wang, Jax Liao, Tilin Li, William Liu, Kelly Chow, Archo Yeh
Image Credits: Image Credits: Duncan Longden Photography