Niannujiao Jiaoding Flagship Store Ile Itaja Asiwaju by Tomohiro Katsuki - Prism Design is a highly esteemed winner of the very prestigious 2019 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Àyà Inú Ilé àti Ibi Àfihàn Competition Category.
IrinInú Ilé· 2019
Niannujiao Jiaoding Flagship Store Ile Itaja Asiwaju
by Tomohiro Katsuki - Prism Design
Client: Prism Design
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Inú Ilé Category
Verified Award Winner
Verify Award Status for #82900The Design
About Niannujiao Jiaoding Flagship Store Ile Itaja Asiwaju
Ile Itaja Asiwaju Niannujiao Jiaoding jẹ apẹrẹ inu ile itaja ni Beijing, China, ti o ni awọn ami-ọja aṣa obinrin meji ninu aaye kan ti 180 mita square. Èrò apẹrẹ náà jẹ́ dídọ́gba tí kò yapa síhà kan. Ara, awọ, sisan, iṣẹ́ àti onírúurú ọjà ni a ṣe dọ́gba débi pé ọ̀kọ̀ọ̀kan ami-ọja ń pa ìwà ẹ̀dá tirẹ̀ mọ́. Niannujiao jẹ́ arẹwa àti kedere, nígbà tí Jiaoding jẹ́ òde-òní, rọrùn àti aṣa tuntun. Àwọn ohun èlò tí a lò ni tile slate grey, bronze irin plating, digi tí ó ṣe kedere, kikun funfun àti pinki, aṣọ igi, aṣọ àti terrazzo atọwọdá.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
Niannujiao Jiaoding Flagship Store Ile Itaja Asiwaju jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Niannujiao Jiaoding Flagship Store Ile Itaja Asiwaju yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Niannujiao Jiaoding Flagship Store Ile Itaja Asiwaju nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The “Niannujia/Jiaoding” brand is a female brand in which two brands are put together in a space.
The new concept is ‘balanced neutral’ - Dimensions & Packaging
- Address,1st Floor Room132, HuPu TianDi, No 85 Hui long guan West Street, Chang ping District, Beijing china / floor AREA,180 square meters /Material,White Rectangle,Gray slate tile ,Bronze steel plating,Clear mirror ,PAINT（White ＆ PINK）,PVC Wood sheet,Fabric （2type PINK COLOR）,Artificial terrazzo /
- Tags
- NEUTRAL,Balance,Boutique,
- Production Technology
- We explore the neutral balance without breaking everything. Style, color, human line, function, SKU, etc. We have always balanced the neutrality of the two brands.
- Design Challenge
- we have long noticed two different brand characteristics. But this design has to be put together in one space, and to ensure the personality of the two different brands. Nian Nujia has an elegant and clear edge. Jiaoding is the power of modern fashion and simplicity.
We decided to focus on balancing neutrality without breaking the two personalities. - Research
- We explore the neutral balance without breaking everything. Style, color, human Move line, function, SKU, etc. We have always balanced the neutrality of the two brands. It is we are exploring such a new golden ratio.
- Inspiration
- Target customers are women between the ages of 30 and 40.
Women of this age exude a unique charm, they are beautiful but not floating on the surface, mature and fragrant. Young girls may be relaxed about life, but they are different. They are used to exploring themselves and are free from the inside out. we have long noticed two different brand characteristics. - Project Duration
- The project started in April 2018 in Beijin China and finished Construction in August 2018 in Beijin China, and was Opened in 1 September 2018.
- Operation Flow
- The world is full of many things and information.
People's hearts are affected by it. They are looking for a simpler, more natural and more balanced lifestyle. Nian Nujia / Jiao Ding is a collection brand that reflects it. - Team Members
- Designer:Masanori Kobayashi
Designer:Yao Di - Image Credits
- Photographer:Katsumi Hirabayashi
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