Feel The Vineyard Ìṣiṣẹ́ Àkọ́kọ́: Àpẹrẹ Ìfihàn by Kelvin Chan

Feel The Vineyard Ìṣiṣẹ́ Àkọ́kọ́: Àpẹrẹ Ìfihàn by Kelvin Chan is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àjọ àti Ìṣẹ̀lẹ̀ Competition Category.

IdẹÀjọ· 2020

Feel The Vineyard Ìṣiṣẹ́ Àkọ́kọ́: Àpẹrẹ Ìfihàn

by Kelvin Chan

Client: Hong Kong Trade Development Council - Exhibition Services

Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Àjọ Category

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The Design

About Feel The Vineyard Ìṣiṣẹ́ Àkọ́kọ́: Àpẹrẹ Ìfihàn

Ọ̀rọ̀ Ìwé: Feel the Vineyard jẹ́ àpẹrẹ ìfihàn tí a ṣẹ̀dá fún ọjà-ìtajà wáìnì àti ọtí líle ní Hong Kong. Ìtòsí náà bo àgbègbè tí ó tó ọgọ́rin ó lé mẹ́tàlélọ́gọ́sàn-án mítà onígun mẹ́rin, ó sì ní àwọn ibùsọ̀ fún ẹ̀ka wáìnì tó jẹ́ igba ó lé mẹ́ẹ̀dọ́gbọ̀n. Àkòrí náà jẹ́ ilé-iṣẹ́ ìṣe wáìnì. Igi, koríko, àti irin ni àwọn ohun èlò pàtàkì tí a lò. Àwọn àpẹrẹ igi mú ìrántí àwọn àgbà ìdẹ̀kọ̀wọ́ ìbílẹ̀ padà wá, nígbà tí koríko dàbí ọgbà eso ajara. A yan àwọn àpótí irin tí a fi wáyà ṣe fún àwọn ẹ̀ka ìfihàn láti fi pamọ́ ààyè kí ó sì jẹ́ kí ìtòsí lè yí padà bí ó ti wù. Ògiri òórùn kan ṣàfihàn oríṣiríṣi òórùn dídùn ti àwọn wáìnì láti Australia, nígbà tí báà wáìnì kan pèsè àyè ìdánwò tí ó fàyè gba ìsinmi.

The Recognition

About the Àmì-ẹ̀yẹ Idẹ A' Design Award

Feel The Vineyard Ìṣiṣẹ́ Àkọ́kọ́: Àpẹrẹ Ìfihàn jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Feel The Vineyard Ìṣiṣẹ́ Àkọ́kọ́: Àpẹrẹ Ìfihàn yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Feel The Vineyard Ìṣiṣẹ́ Àkọ́kọ́: Àpẹrẹ Ìfihàn ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Vinexpo Hong Kong is the most influential wine and spirits trade fair in the Asia Pacific which held every two years.It held on 29 to 31 May 2018 in Hong Kong. The successful event featured an extensive promotion of Australia wine and offered a platform for deeper trade education in the Asia market. This project is to design an exhibition and the booth for 255 wine brands and the theme is a winery. Interactive wall and wine bar are the features of the exhibition.
Dimensions & Packaging: Project Area is eight hundred thirty-three square meters. To express the mood of our main theme, most of the structure was made of wood and metal. The main signage and brand name of exhibitor were made by light-box. The electronic equipment such as the power supply and the wire were hired, along with furniture and props were also applied for this area.
Tags: Exhibition, winery, natural, Australia, Wine, modern, creative
Production Technology: About the display cabinet of each exhibitor booth, we portrayed in a modern and high-end image. Because of the limited space, designer selected a wired metal design instead of a wooden cabinet. The wired metal cabinet not only increases the visual spacing of each booth, but also the flexibility of the display method for the exhibitors
Design Challenge: The most challenging part of the design was linking all the islands together. Because of spacing and different design elements, the 4 islands seem separated. Therefore, designer created the gateway for each island and visitors can switch to the different island easily. Designer created the wooden structure surrounded by 4 islands which fuse the island together. Also, the section signage and graphic banner were put on the top of the gateway which guided the visitors and exhibitor.
Research: Our theme was a winery. Designer captured the environment and the production process of wine as design reference. The wooden pattern symbolizes as wooden barrel which is the iconic tool of traditional wine production. Grass represented as the grape orchard means fresh and high quality of ingredients. Visitors could enjoy the wine and spirits as they immerse in a reproduction of natural grape orchard.
Inspiration: Main materials used wood and grass to fit in the theme, winery. Designer captured the environment and the production process of wine as design reference. The wooden pattern symbolizes as wooden barrel which is the iconic tool of traditional wine production. Grass represented as the grape orchard means fresh and high quality of ingredients. Visitors could enjoy the wine and spirits as they immerse in a reproduction of natural grape orchard.
Project Duration: The project duration was 4 months from initial briefing to onsite completion, it was launched on the 29th of May 2018 and ran for 3 days, only 2 days were allowed for the move in and onsite set up. It was located at the Hong Kong Conference and Exhibition Centre.
Operation Flow: To compare with the traditional exhibition, interactive wall and wine bar are the highlight of the fair. The aroma wall gave the idea of wine is not only to taste, but also to smell. Visitors could experience different featured smells of wine which are produced from Australia. It raised the interest of visitors and impression of Australia wine. Apart from aroma wall, wine bar provided a casual and relaxing area for all visitor after five PM. They could taste the wine and shared their experience to others.
Image Credits: Hong Kong Trade Development Council