Care for Mom to Be Ipolongo Ìmọ̀ Àwùjọ by Seyon Kim

Care for Mom to Be Ipolongo Ìmọ̀ Àwùjọ by Seyon Kim is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àwùjọ Competition Category.

IdẹÀwùjọ· 2020

Care for Mom to Be Ipolongo Ìmọ̀ Àwùjọ

by Seyon Kim

Client: Seyon Kim

Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Àwùjọ Category

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Colors

The Design

About Care for Mom to Be Ipolongo Ìmọ̀ Àwùjọ

Ìtọ́jú fún Ìyá Tó Ń Bọ̀ jẹ́ ipolongo ìmọ̀ àwùjọ nípa àwọn àìní àwọn aboyún tó ń rìnrìn àjò. Ipolongo náà ń bèèrè lọ́wọ́ àwọn arìnrìn-àjò yòókù láti fi ààyè ìjókòó sílẹ̀ nínú ọkọ̀ ojú irin tàbí ààyè fún dídúró ọkọ̀ ayọ́kẹ́lẹ́. Ìdánimọ̀ wíwo náà dàgbà láti inú àmì kan tó so àwòrán aboyún pọ̀ mọ́ ìrísí ọkàn-àyà, tí ó ń ṣàpẹẹrẹ oyún àti ìtọ́jú. Àwọ̀ pastel tó gbóná tí ó jẹ́ àkópọ̀ pupa àti ọsàn ni a lò dípò àwọ̀ tí a máa ń so mọ́ oyún ní ìṣẹ̀tọ́. Àwọn póńsítà àti tikẹ́ẹ̀tì abẹ́lẹ̀ tí a tẹ̀ jáde ń gbé àmì náà ní àwọn ibùdókọ̀ àti ibi ìdúró ọkọ̀.

The Recognition

About the Àmì-ẹ̀yẹ Idẹ A' Design Award

Care for Mom to Be Ipolongo Ìmọ̀ Àwùjọ jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Care for Mom to Be Ipolongo Ìmọ̀ Àwùjọ yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Care for Mom to Be Ipolongo Ìmọ̀ Àwùjọ ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages other to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.
Dimensions & Packaging: Poster: 27"x40"
Subway ticket: 1.5"2.5"
Tags: care, pregnant, awareness, campaign
Production Technology: The human figure and heart embedded in the logo are meant to represent a “pregnancy” and “care,” with or without the supporting text. In its full form, it uses a simple twist of a familiar isotype figure, balanced with supporting text.
Design Challenge: The design challenge was to create that is easy to understand and something memorable. I also wanted to choose the brand color that is more neutral so the pregnancy or women related color doesn't always have to be a pink color. The warm pastel color of mixed red and orange was chosen to represent the underlying significance: Hope, Love, Care, and Belongingness. The word-mark and overall typeface are Neutral that is a friendly sans serif text font with unmistakable character yet universal appeal.
Research: There was a huge issue in South Korea about the suffering of pregnant women who commute in the subway. I also realized that in the United States, there isn't any designated seats or parking spaces for pregnant women. I read an article from the New York Times and also a few blog posts discussing the low awareness of pregnant people in the U.S. When I interview pregnant women, the answer for this issue wasn't complicated to be solved. More care in the public such as offering a seat to them or a bit more generosity was what they really needed.
Inspiration: Pregnant women are often overlooked, especially in transit. This campaign endeavors to promote awareness of the needs of pregnant women, and encourages others to create a more welcoming environment for them.
Project Duration: 3 weeks in New York City.
Operation Flow: This campaign is intended to be viewed in public especially for people in a commuting location like a subway station and parking lot. By looking at the promotional materials, and actually being able to physically interact with the subway ticket with the campaign logo, the viewers can raise their awareness about care for pregnant women.
Team Members: Seyon Kim
Image Credits: Photographed by Seyon Kim