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The Tiny House Iṣẹ́ Àkọ́kọ́: Ilé Kékeré Alátakùn (Mobile Bar) láti ọwọ́ Gradient Experiential

The Tiny House Iṣẹ́ Àkọ́kọ́: Ilé Kékeré Alátakùn (Mobile Bar) láti ọwọ́ Gradient Experiential jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2020 Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àjọ àti Ìṣẹ̀lẹ̀.


FàdákàÀjọ· 2020

The Tiny House Iṣẹ́ Àkọ́kọ́: Ilé Kékeré Alátakùn (Mobile Bar)

látọ̀wọ́ Gradient Experiential

Oníbàárà: Gradient Experiential

Aṣẹ́gun Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Àjọ

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Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí

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Àwọ̀

Àpẹrẹ Náà

Nípa The Tiny House Iṣẹ́ Àkọ́kọ́: Ilé Kékeré Alátakùn (Mobile Bar)

Ilé Kékeré náà jẹ́ ọ̀nà ìtajà ohun mímu tí ó máa ń rìnrìn àjò fún àwọn ìṣẹ̀lẹ̀ àkànṣe ti àwọn ilé-iṣẹ́. A ṣe àyípadà sí ètò náà di ilé ohun mímu ti àṣà Japan tí a lè gbé lọ láti ibì kan sí òmíràn. Àwọn ọ̀nà ìtajà kékeré méjì ni wọ́n ń ta ohun mímu adàpọ̀ nínú àyíká tímọ́tímọ́ pẹ̀lú ibi ìjókòó tí ó dojúkọ ẹni tí ń pèsè ohun mímu. Ibi ìsinmi àti àbójútó àlejò tí ó wà lóde ní ọ̀nà ìtajà highball fún àwọn àlejò tí wọ́n ń dúró, tábìlì iyanrìn adágbà, igi ìfẹ́-ọkàn tí a fi oparun ṣe, ohun-ọ̀ṣọ́ ibi ìsinmi, ìbòjú fún àkóónú ilé-iṣẹ́, àti àtẹ̀gùn àyíká sí ibi ìsinmi lórí òrùlé. Àwọn ohun èlò náà ní igi cypress, gíláàsì tí a mú lókun àti bébà shoji. Ètò tí ó jẹ́ mítà 7.62 náà ní àwọn kẹ̀kẹ́ tí a bò mọ́lẹ̀, ètò ìṣàkóso ojú-ọjọ́ tí a kọ́ sínú rẹ̀, àti ẹ̀rọ amúnáwá.

Ìdánimọ̀ Náà

Nípa Àmì-ẹ̀yẹ Fàdákà A' Design Award

The Tiny House Iṣẹ́ Àkọ́kọ́: Ilé Kékeré Alátakùn (Mobile Bar) jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé The Tiny House Iṣẹ́ Àkọ́kọ́: Ilé Kékeré Alátakùn (Mobile Bar) yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. The Tiny House Iṣẹ́ Àkọ́kọ́: Ilé Kékeré Alátakùn (Mobile Bar) jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.

Lẹ́yìn Àpẹrẹ Náà

Àkójọ Ìròyìn

Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.

Àwọn Ohun Àkànṣe
We designed an experience that both captures the spirit of the brand and the attention of event-goers. To do so, we've transformed a sustainable and progressive tiny house into a transportable and elegant Japanese bar, where guests both inside and outside of the structure will be treated to the highest form of Japanese hospitality. Two micro bars serve cocktails in an intimate setting inside the house, while a hospitality lounge outside features a highball bar for guests during their wait to get inside. The outdoor area also includes interactive elements such as a kinetic sand table, a bamboo wishing tree, lounge furniture, a TV for brand content, and a spiral staircase to the rooftop.
Ìwọ̀n àti Àpò
Trailer in transportation mode specs:
- Length:7.62m; Width:2.6m; Height: 3.78m
- Estimated GVWR: 14,500lbs
- (2) 8k Axles and Self Storing Hitch System, 2-5/16 Ball Coupler
- Schantz Retractable Wheel System
Àwọn Àkọlé
The Tiny House, House of Suntory Tiny House, Roku, Haku, Toki
Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
The 20ft long structure meets all legal code nationwide to pass as a house and contains features such as hidden wheels, closable clam shell, spiral stairs, built-in HVAC, generator for self-sufficient electric supply, and hand sink and ice storage. Material used include, cypress wood, faux concrete, tempered glass, semi-gloss black powder-coated metals, semi-gloss automobile paint, composite wood decking, removable black wood paneling, shoji paper, and linen textured wall covering.
Ìpèníjà Àpèsè
The design and build of the immersive experience needed to provide multiple experiences in one limited footprint, while following all tentative state regulations, offering flexibility based on the target festival environment, heading truck weight limitations, and embracing the elevated brand ethos. The final experience needed to educate festival-goers about these new products and create a bond to the elevated brand.
Ìwádìí
A lot of research happened prior to launching the Tiny House. The design and build of the immersive experience needed to provide multiple experiences in one limited footprint, while following all tentative state regulations, offering flexibility based on the target festival environment, heading truck weight limitations, and embracing the elevated brand ethos. The final experience needed to educate festival-goers about these new products and create a bond to the elevated brand.
Ìmísí
Creating a physical manifestation of what the House of Suntory house would look like. This, combined with inspiration from the popular Shinjuku Golden Gai region, the need for the activation to travel to multiple regions, and the current fascination with the tiny house movement, came the idea of a mobile Tiny House that held two bars. The house is a juxtaposition of Japanese craftsmanship and tradition while adding bold and modern touches to showcase the energy of the next generation.
Àkókò Iṣẹ́ Àkànṣe
The projection began in Brooklyn NY on June 1st, 2019 at the last ever Pop Up dinner festival. The Tiny House is on tour making its way across the United States and by its completion will have visited the following cities:
June 1, Brooklyn, NY
June 11-12, Las Vegas, NV
July 11-13, Miami, FL
August 4, NYC, NY
August 23-25, Los Angeles, CA
August 17, Los Angeles, CA
September 21, Oakland, CA
September 28, San Francisco, CA
Ìlànà Ìṣiṣẹ́
The Tiny House was seamlessly designed to be a zen and calming experience for guests who enter one of the two main bars. Crafted to be an escape from the traditional chaos of a festival, the inside features soothing music, nature-inspired color tones, and AC to escape the summer heat. Each interior bar features 5 comfortable seats that face the main bartender to further learn about the spirits, cocktails, and Japanese culture. Furthermore, a rooftop lounge space is designed to host VIP guests and media to hang out and engage more deeply with the brand and it's ambassadors.
Àwọn Ọmọ Ẹgbẹ́
Creative Director: Anthony Coppers
Creative & Design Director: Jennifer De Fouchier
Designer: Yu-Han Wang
Designer: Anna Pacult
Fabrication Manager: Paulius Daunoras
Project Director: Colin McKenzie
Project Manager: Victoria Pache
Production Manager: Jackie Hsu
Production Coordinator: Marissa Astolfi

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