Macy’s Website Ojú-òpó Wẹ́ẹ̀bù by Willy Lai and Dave Torres

Macy’s Website Ojú-òpó Wẹ́ẹ̀bù by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ojú-ìbáṣepọ̀, Ìbáṣepọ̀ àti Ìrírí Olùlò Competition Category.

FàdákàOjú-ìbáṣepọ̀· 2020

Macy’s Website Ojú-òpó Wẹ́ẹ̀bù

by Willy Lai and Dave Torres

Client: Macy's

Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ojú-ìbáṣepọ̀ Category

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Colors

The Design

About Macy’s Website Ojú-òpó Wẹ́ẹ̀bù

Ojú-òpó Wẹ́ẹ̀bù Macy's jẹ́ ojú-òpó títà lórí ayélujára tí ó ń jẹ́ kí àwọn oníbàárà ríràkiri kí wọ́n sì ra àwọn ọjà tí Macy's ń pèsè. A tún ojú-òpó wẹ́ẹ̀bù náà ṣe ní ìdáhùn sí èsì àwọn oníbàárà, èyí tí ó yọrí sí àkópọ̀ tí ó mọ́ tónítóní tí ó sì rọrùn, tí àwọn ohun ìròyìn nípa aṣọ àtàtà àti àwọn ọjà ẹ̀rọ oníṣòfẹ́tí ṣí lọ́kàn. Àwọn ìmọ̀ ẹ̀rọ wẹ́ẹ̀bù tó ń dáhùn jẹ́ kí ó ṣeéṣe láti ríwọlé nípasẹ̀ àwọn kọ̀ǹpútà alágbèéká, àwọn tábúlẹ́ẹ̀tì àti àwọn fóònù ọlọ́gbọ́n. Ìwádìí gbígbòòrò darí iṣẹ́ náà, títí kan àwọn ìwádìí lórí àwọn oníṣàmúlò, àwọn ìfọ̀rọ̀wánilẹ́nuwò, àdánwò A/B àti àdánwò ìlò-rọ̀run. Ìṣàkópọ̀ tí ó rọrùn yìí mú kí ọ̀nà ríràjà rọrùn kí ó sì mú ìfọwọ́sowọ́pọ̀ àwọn oníṣàmúlò dára sí i.

The Recognition

About the Àmì-ẹ̀yẹ Fàdákà A' Design Award

Macy’s Website Ojú-òpó Wẹ́ẹ̀bù jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Macy’s Website Ojú-òpó Wẹ́ẹ̀bù yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Macy’s Website Ojú-òpó Wẹ́ẹ̀bù jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Dimensions & Packaging: We developed resonsive web design across different devices.
Tags: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Production Technology: We utilized modern responsive web technologies.
Design Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Project Duration: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Team Members: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Image Credits: Images courtesy of Macys.