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Masstone Ìtumọ̀ Ìnú Ilé Fún Ilé Ìtajà Aṣọ by SpActrum
Masstone Ìtumọ̀ Ìnú Ilé Fún Ilé Ìtajà Aṣọ by SpActrum
Masstone Ìtumọ̀ Ìnú Ilé Fún Ilé Ìtajà Aṣọ by SpActrum
Masstone Ìtumọ̀ Ìnú Ilé Fún Ilé Ìtajà Aṣọ by SpActrum
Masstone Ìtumọ̀ Ìnú Ilé Fún Ilé Ìtajà Aṣọ by SpActrum

Idẹ Inú Ilé · 2021

Masstone Ìtumọ̀ Ìnú Ilé Fún Ilé Ìtajà Aṣọ

by SpActrum

  • Àmì-ẹ̀yẹ Idẹ A' Design Award 2021 in Inú Ilé
  • CLIENT: SpActrum
  • Estimated Number of Design Views: 9,210
  • Verification code 76A26BFB40 · Verify this award
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About Masstone Ìtumọ̀ Ìnú Ilé Fún Ilé Ìtajà Aṣọ

Masstone jẹ́ ìtumọ̀ ìnú ilé fún ilé ìtajà aṣọ ní Taiyuan, China. Ilé ìtajà náà ní àyè tó tóbi tó 520 square meters lórí ilẹ̀ méjì, tí a ṣe àgbékalẹ̀ rẹ̀ gẹ́gẹ́ bí ọgbà inú ilé. Ọ̀nà gigasẹ̀ tó tóbi tí kò le fojú kan ni yóò darí sí ẹnu ọ̀nà, àti pé ọ̀nà gigasẹ̀ mìíràn ń so pọ̀ mọ́ pẹpẹ tó wà lókè. Àwọn àtẹ̀gùn kúkúrú mẹ́ta ni a fi kún un láti pèsè àwọn ọ̀nà mìíràn. Àwọn ọ̀nà gigasẹ̀, pẹpẹ àti àtẹ̀gùn wọ̀nyí ń ṣètìlẹ́yìn fún àwọn eré àṣàyàn aṣọ (runway shows), wíwọ̀ àṣàyẹwò, títà àti lílo ìsinmi. Àwọn ohun èlò tí a lò pẹ̀lú irin aluminiomu tí a ti ṣe anodized, GRG, terrazzo àti ilẹ̀ irin (steel structure). Ògiri àwọ̀ ewé tí a ń bomirin lọ́nà àdáyanri ń mú kí àwọn ìlà jiometirí náà rọ̀. Ilẹ̀ kọ̀nkíríìtì náà ni a fi sílẹ̀ ní gbangba láìborí i.

About the Àmì-ẹ̀yẹ Idẹ A' Design Award

Masstone Ìtumọ̀ Ìnú Ilé Fún Ilé Ìtajà Aṣọ jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Masstone Ìtumọ̀ Ìnú Ilé Fún Ilé Ìtajà Aṣọ yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Masstone Ìtumọ̀ Ìnú Ilé Fún Ilé Ìtajà Aṣọ ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.

Press Kit

Unique Properties
Models walk on the runway from the beginning of the ramp to the end; customers wander from the fitting room to the cashier, while waiters taking the coffee step on to the leisure platform. There are numerous separate movements interactively weaving through the space, defining the Masstone Fashion Boutique in Taiyuan, China.
Dimensions & Packaging
The site has a total area of 520 Sq.mt.and is split in two floors
Tags
boutique, fashion, interior design, retail, vertical greening, GRG
Production Technology
anodized aluminum plates, GRG, terrazzo, steel structure, auto-irrigated green wall
Design Challenge
Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them, such as artistic, simple European, dark or industrial styles. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. This quality has verified its value after the completion, and the space has now been recognized by many internationally famous fashion designers.
Research
Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. The value of keeping these real features has been acknowledged since its completion, and the space has now been recognized by many internationally famous fashion designers.
Inspiration
The design concept came from a straight fusion of fashion shows and natural stone forms. Inspired by the floating stands around the show stage, which simulate the ups and downs of stacked rocky paths, the basic concept was born: there would be an inner garden, inheriting the modernist tradition, omitting decoration and narrative, and providing a venue for multiple events by using basic architectural features, such as ramps, platforms, and ladders.
Project Duration
The project started in March 2017 and finished in September 2017 in Beijing, and was constructed from July 2017 to January 2018 in Taiyuan.
Operation Flow
The primitive idea of the design was developed into a large and gentle slope towards the entrance. The track from the ramp to the top platform forms a coherent path, while three short stairs were constructed to allow possibilities of more paths.
Image Credits
image: Zhen Li, Yan Pan

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