Hch Primary Function: Àpẹẹrẹ Inú Ilé Ìtajà Aṣọ Onífáṣọ̀n by SpActrum is a highly esteemed winner of the very prestigious 2021 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Àyà Inú Ilé àti Ibi Àfihàn Competition Category.
FàdákàInú Ilé· 2021
Hch Primary Function: Àpẹẹrẹ Inú Ilé Ìtajà Aṣọ Onífáṣọ̀n
by SpActrum
Client: SpActrum
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Inú Ilé Category
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- Verified Award Winner
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The Design
About Hch Primary Function: Àpẹẹrẹ Inú Ilé Ìtajà Aṣọ Onífáṣọ̀n
Book Text: HCH jẹ́ ilé ìtajà aṣọ onífáṣọ̀n tí ó wà nínú ilé ìtajà òde-òní. Àpẹẹrẹ náà fà lára gbọ̀ngàn tí ó ní àwọn ọ̀wọ̀n tí wọ́n dọ́gba níwọ̀n, tí ó rán wa létí ètò ilé ìjọsìn kíláásíìkì (basilica). Nítorí náà, inú ilé náà yí padà láti ìwà ìṣòwò sí ìwà mímọ́. Ìtòlẹ́sẹẹsẹ náà tún dá lórí àwọn tẹ́mpìlì Gíríìkì àtijọ́ àti àwọn ìlànà ojú-àyà ìríran ti Acropolis. Wọ́n to àwọn afárá àwọ̀ pínkì mẹ́ta láti tọ́ka sí ara wọn àti láti tọ́ àwọn àlejò sọ́nà gba inú àyè jíjìn náà. A lè fi àwọn ère ènìyàn sí àwọn ihò tí ó wà lórí ojú afárá láti dá ọ̀nà eré-àfihàn (runway) sílẹ̀. Wọ́n lo kọnkẹ́rétì tí a fi okùn gíláàsì fún ní okun (glassfibre reinforced concrete), terrazzo àti irin.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Hch Primary Function: Àpẹẹrẹ Inú Ilé Ìtajà Aṣọ Onífáṣọ̀n jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Hch Primary Function: Àpẹẹrẹ Inú Ilé Ìtajà Aṣọ Onífáṣọ̀n yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Hch Primary Function: Àpẹẹrẹ Inú Ilé Ìtajà Aṣọ Onífáṣọ̀n jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a retail basilica, an altar of fashion. Surprisingly, we recognized a classic Basilica prototype in the symmetrical columnar hall of this modern commercial shopping mall during our first visit to the site. This discovery allowed us to explore the possibility of shifting the space from a commercial to a “sacred” one. We choose to highlight the ‘Basilica’ character to emphasise the status of consumption in today's society, having the same status as religion in ancient times.
- Dimensions & Packaging
- 700 sqm
- Tags
- Fashion, Basilica inspired, Pink Bridges, Customized Furniture, Modular Units
- Production Technology
- GRC, Terrazzo, Steel,
- Design Challenge
- The “bridges” are key points in the technical design and construction. The digitally designed construction ensured accuracy in the production phase. The laser-cut skeleton frame was produced under 3D computer controlled casting and assembled by expert technicians to support the complex GRC surface. Installation holes were made on the surface at certain intervals, and mannequins with stick ends can be inserted into these holes and welded into the lower supporting structure, to transform the bridges into a runway providing a vivid fashion scene to enhance the customer experience. The curved pink plates are shaped into axis-symmetrical shapes with pulled-in waists, and the bridgehead reminds people of a pink tongue, stirring the desire for fashion.
- Research
- This is a retail basilica, an altar of fashion. Surprisingly, we recognized a classic Basilica prototype in the symmetrical columnar hall of this modern commercial shopping mall during our first visit to the site. This discovery allowed us to explore the possibility of shifting the space from a commercial to a “sacred” one. We choose to highlight the ‘Basilica’ character to emphasise the status of consumption in today's society, having the same status as a religion in ancient times.
- Inspiration
- The layout is a result of learning from the ancient polytheistic temples in Greece. As a counterpart to the Polytheistic period, Greek temples in the Acropolis each had its own orientation. Inspired by the visual-axis projection principles of the Acropolis, the featured prop objects in the shop - the three “bridges” - are arranged to point to each other, to guide the visitors gradually walking through the deep space of the shop, without feeling the cashier’s desk is either too prominent or too remote.
- Project Duration
- Design: 2017-2018
Construction Completed: 2019 - Team Members
- Leading Architect: Yan Pan
Team: Zhen Li, Yu Zheng, Raz Keltsh,Ruonan Fan, - Image Credits
- Hanqi LI, Zefeng ZHANG
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