Pass On Iṣẹ́ Aworan Onítòsẹ́nà by Eduardo Dulla

Pass On Iṣẹ́ Aworan Onítòsẹ́nà by Eduardo Dulla is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Fọ́tò Yíya àti Àtúnṣe Fọ́tò Competition Category.

IdẹFọ́tò Yíya· 2020

Pass On Iṣẹ́ Aworan Onítòsẹ́nà

by Eduardo Dulla

Client: Eduardo Dulla

Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Fọ́tò Yíya Category

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Colors

The Design

About Pass On Iṣẹ́ Aworan Onítòsẹ́nà

Pass On jẹ́ ẹ̀wọ̀n àwòrán tí a kọ́ ní àyíká àwòrán ìránṣẹ́ tí a fi pamọ́ sínú ìgò. Àwòrán kọ̀ọ̀kan ni a fa ìmísí rẹ̀ láti inú ọ̀rọ̀ kan ṣoṣo, bí i ìrètí tàbí ìbágbépọ̀, ó sì ṣàpẹẹrẹ ọ̀rọ̀ náà nípasẹ̀ ìtumọ̀ rẹ̀ tàbí nípasẹ̀ ìṣẹ̀lẹ̀ gidi kan. Ohun kan náà mẹ́ta, ìránṣẹ́, ìgò, àti omi, ni ó fara hàn nínú àwòrán kọ̀ọ̀kan, síbẹ̀ a ṣàyẹ̀wò kọ̀ọ̀kan orí-ọ̀rọ̀ ní ọ̀nà tó yàtọ̀ síra. A kọ́ àwọn ibùdó, àwọn àkúàríọ̀mù pàtàkì àti àwọn ẹ̀rọ ìṣiṣẹ́ pàtàkì fún àwọn àwòrán náà. Àwọn àwòrán oníṣùpọ̀ dijítàlì náà so ìdàrúdàpọ̀ àti ìṣọ̀kan àwòrán pọ̀, a sì tẹ̀ wọ́n pẹ̀lú inkjet sórí ìwé òwú.

The Recognition

About the Àmì-ẹ̀yẹ Idẹ A' Design Award

Pass On Iṣẹ́ Aworan Onítòsẹ́nà jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Pass On Iṣẹ́ Aworan Onítòsẹ́nà yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Pass On Iṣẹ́ Aworan Onítòsẹ́nà ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This photographic project seeks to present and represent "words" in a photograph, combining the literal and the subjective.
Dimensions & Packaging: digital photography, printed with inkjet on cotton paper the photographs have variable format, long side about 800mm
Tags: message in a bottle, photo digital, photo manipulation, mankind,
Production Technology: Photos made with Canon digital camera and lenses. In studio, lighting equipment from Broncolor, Elinchron, Arri and Dedolight was used. All photos of this series have interference and image fusion.
Design Challenge: The same elements were used, message, bottle and water in all images but the themes were treated differently, make viable the means of production and adapted to the meaning or inspiring event of the photo.
Research: Each photo in this series is inspired by a word and, to represent it, has been chosen, an event or its own meaning.
Books, movies, newspaper news, served as a reference for the realization of this project.
Then the idealization of the image, the roughs in drawings and from there the effective and specific production for each photo.
Experiments were performed, set designs were built, special aquariums were set up, specific mechanisms were created for these photos.
Inspiration: The initial idea of this series of photographs is the story about the isolated castaway throwing overboard its perhaps ultimate distress call.
Despair? It can be considered one of the greatest displays of hope possible.
The photos of the messages on the bottles were inspired by their very meaning or a specific event such as "Same Blood" for terrorist attacks in Paris; "Reverse of Courage" for the terrible disasters in Mariana and Brumadinho.
Project Duration: The project started in July 2017 and is yet in progress.
Operation Flow: The photos were taken with the intention of proposing reflection on our attitudes towards the message written inside the bottle, questioning whether these messages are really important and worth sharing.
Team Members: Collaborator and set designer:Regiane Mancini.
Collaborator:Judite Scholz.
photography assistant:Tiago Matos.
image handling and manipulation: Adilson Tucão.
image handling and manipulation: Jujuba Digital.
Image Credits: all photos Eduardo Dulla