Five Senses Feast Apẹrẹ Aaye Iṣẹlẹ by Rong Chen and Artgital

Five Senses Feast Apẹrẹ Aaye Iṣẹlẹ by Rong Chen and Artgital is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àjọ àti Ìṣẹ̀lẹ̀ Competition Category.

IdẹÀjọ· 2020

Five Senses Feast Apẹrẹ Aaye Iṣẹlẹ

by Rong Chen and Artgital

Client: Asia Design Interior Renovation Co.ltd

Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Àjọ Category

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Colors

The Design

About Five Senses Feast Apẹrẹ Aaye Iṣẹlẹ

Ajọdun Imọ-Imọ Marun-un jẹ́ apẹrẹ aaye iṣẹlẹ tí a ṣẹda fún àjọyọ̀ ìtọ́wò whisky ní Taipei, Taiwan. Apẹrẹ náà ṣàfihàn àwọn ìtòlẹ́sẹ̀ ìbáṣepọ̀ pàtàkì márùn-ún àti ọtí ìtọ́wò kan. Ẹ̀rọ ìfọwọ́kàn tí ó ṣe kedere àti ìgò lita mẹ́ta kan ṣàfihàn ìlànà ìṣelọ́ ní ojú fọ́tò. Ìmọ́lẹ̀ ohun àti pátákó ìfọwọ́kàn ńlá kan ṣe amọ̀nà àwọn àlejò gba inú àwọn àkóónú ojú-ìran àti ohùn. Aṣọ-siliki gidi, tí a so pọ̀ pẹ̀lú ipa ohun, ṣàfarawé bí a ṣe ń yí whisky ká nínú gíláàsì. Ìtòlẹ́sẹ̀ ìmọ́lẹ̀ ìbáṣepọ̀ kan lo àwọn ìgò whisky láti rántí ìgbà tí a ń pọ́n ọtí náà nínú àwọn àpótí sherry. Èrò náà ni láti ṣẹ̀dá ìrìn-àjò ìtọ́wò tí ó kún fún ìṣiṣẹ́ àti ìrírí jíjinlẹ̀.

The Recognition

About the Àmì-ẹ̀yẹ Idẹ A' Design Award

Five Senses Feast Apẹrẹ Aaye Iṣẹlẹ jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Five Senses Feast Apẹrẹ Aaye Iṣẹlẹ yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Five Senses Feast Apẹrẹ Aaye Iṣẹlẹ ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To make Glenmorangie New Lasanta stand out in the competition among the numerous whisky producers eyeing Taiwan as an important market and to bring a brand-new experience in whisky tasting have been the primary goal of Glenmorangie WhiskyFest in Taipei.
Tags: Even Space Design, Glenmorangie WhiskyFest,
Design Challenge: The whisky tasting began with appreciating the colors of the whisky. The showroom displayed an interactive lighting show using whisky bottles. The amber glow of New Lasanta ‘s body color was simulated using the infused flows of light and shadow, recounting the story of how the whisky matures for two years in sherry casks and thus immersing visitors in the sunshine of southern Spain.
Research: New Lasanta’s soft, smooth mouth feel and rich flavor were ingeniously conveyed to visitors by means of innovative interactive devices. Starting from the eyes, the nose, to the fingertips and the tip of the tongue, sensual experiences were combined and transformed, engrossing visitors in this whisky-tasting feast.
Inspiration: Unlike the singularity and one-directionality of other wine tasting and displaying events, Glenmorangie WhiskyFest in Taipei organized five main interactive installations and a tasting bar, enabling visitors to do more than experience passively - their visit was transformed into a distinctive journey by appealing to the five senses of sight, smell, taste, hearing and touch. With proactive feedbacks, they could enjoy an immersive, real-time simulation that touched the heart.
Project Duration: Taipei, Taiwan
Operation Flow: By means of a transparent touch screen and a real three-liter bottle of New Lasanta, the unique brewing process and superb craftsmanship were visualized. Through such interactive devices as an audio spotlight and a huge touch-screen panel, visitors went on a visual, acoustic and historic journey throughout the world. When one’s fingers touched the real silk, the swaying of the smooth silk, together with sound effects, simulated the swirling and whirling of whisky. The after taste of whisky in the mouth lingered. Besides, by swiping the touch-screen panel, there emerged floating particles on the screen, highlighting the warm fragrance of New Lasanta merged with that of chocolate, creaming toffee, and honey dates.
Patents: Trademark belong to Glenmorangie
Video copyrights belong to Artgital Interactive Solutions
Team Members: Rong Chen
Artgital Interactive Solutions
Image Credits: IP, Glenmorangie
Video, Artgital Interactive Solutioins
Photo, Wei-Zhi Hong