Mixed Reality Iṣẹ́ Àkọ́kọ́: Fífisọ Hologiráàfù by Aleksandr Volkov

Mixed Reality Iṣẹ́ Àkọ́kọ́: Fífisọ Hologiráàfù by Aleksandr Volkov is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Àjọ àti Ìṣẹ̀lẹ̀ Competition Category.

FàdákàÀjọ· 2020

Mixed Reality Iṣẹ́ Àkọ́kọ́: Fífisọ Hologiráàfù

by Aleksandr Volkov

Client: Economiton

Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Àjọ Category

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The Design

About Mixed Reality Iṣẹ́ Àkọ́kọ́: Fífisọ Hologiráàfù

Otitọ́ Àdàpọ̀ (Mixed Reality) jẹ́ fífisọ hologiráàfù tí ó ń ṣèkànnì tí a ṣẹ̀dá fún ibi ìṣẹ̀ṣọ́ àpẹẹrẹ nípa ètò agbára ìlú Moscow. A gbé fífisọ náà kalẹ̀ lórí ìlànà Pepper's Ghost, tí a fẹ̀ síwájú pẹ̀lú àwọn ìpele àfikún. Ògiri ẹ̀yìn LED kan, àwọn amánisọ ilẹ̀ mẹ́ta àti àwọn ìmọ́lẹ̀ LED tí a gbé sórí àjà ń ṣiṣẹ́ papọ̀ pẹ̀lú fọ́ọ̀lù hologiráàfù, àwọn dígí àti ohùn. Ìmọ́lẹ̀ àti òjìji tí ń rìn ń fún àwọn nǹkan tí a fisọ ní ìmọ̀lára wíwàníbẹ̀ tí ó lágbára. Àwọn àlejò yóò yan kókó ọ̀rọ̀ kan lórí àwòrán ìfọwọ́kàn, wọn yóò sì máa wo bí àwọn àwòrán àti gíráàfù ṣe ń farahàn tí wọ́n sì ń dà nù nínú afẹ́fẹ́.

The Recognition

About the Àmì-ẹ̀yẹ Fàdákà A' Design Award

Mixed Reality Iṣẹ́ Àkọ́kọ́: Fífisọ Hologiráàfù jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Mixed Reality Iṣẹ́ Àkọ́kọ́: Fífisọ Hologiráàfù yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Mixed Reality Iṣẹ́ Àkọ́kọ́: Fífisọ Hologiráàfù jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The interactive installation was the central part of the exhibition stand and told about the energy strategy of the city of Moscow. To solve the presentation problem, we used hologram technology using a special approach, which allowed us to get a deep illusion of the presence of real objects. Due to the combination of screens, projections, mirrors and sound, we got all the attributes of real objects, except touch.
Dimensions & Packaging: 18000 х 10000 х 4500
Tags: Hologram, exhibition stand, interactive installation, holographic screen, Pepper’s Ghost, Ventuz, realtime graphic, infographics
Production Technology: We used the traditional Pepper’s Ghost concept. The setup itself consisted of a LED backdrop wall, three projectors for the floor and LED mounted to the ceiling. Using of the projectors gave the opportunity to extend animations from the backdrop wall via the floor onto the holographic foil. Also, we added plasticity to the hologram by providing it with an animated shadow. We created our own UI for a designers to make them work in general animation channel of entire scene.
Research: We have all seen holograms in science fiction films, but real technology is very far from these examples. How can we approach these results without going into fundamental physics? We found the most affordable technology and tried to add the missing elements. After going through different effects, we realized that the main thing that makes us believe in a hologram is its effect on the objects around, namely light and shadow. By adding these attributes, we get tremendous realism.
Inspiration: When we received a task to present a topic related to energy, we immediately wanted the graphics to be weightless and represent energy itself. When we started looking for suitable solutions, we discovered an old technology from 1584 - Pepper's Ghost. In its current form, it had a number of serious flaws and we decided to finalize it, which led us to unexpected and very interesting results.
Project Duration: The project started on October 3, 2017 in Moscow and finished on October 7, 2017. It was exhibited in the first International forum on energy efficiency and energy development "Russian energy week"
Operation Flow: Interaction with the installation took place using the touch screen. The user chose a topic of interest and watched objects, figures, and graphs that explain complex processes in the energy industry appear or dissolve in the air.