Pílátínọ́mù Ohun Ọ̀ṣọ́ · 2020
Qwerty Elemental Awọn Apamọwọ
- Àmì-ẹ̀yẹ Pílátínọ́mù A' Design Award 2020 in Ohun Ọ̀ṣọ́
- CLIENT: Donà
- Estimated Number of Design Views: 1,973,043
- Verification code 9C952A4579 · Verify this award
Colors
About Qwerty Elemental Awọn Apamọwọ
Gẹgẹbi iyipada itankalẹ ti onipẹwe kikọ fihan iyipada lati oriṣi wiwo wiwo ti o nira pupọ si fọọmu-mimọ, fọọmu jiometirika ti o rọrun, Qwerty-elemental jẹ ẹda ti agbara, ijuwe, ati ayedero. Awọn ẹya irin ti o jẹti ti a ṣe nipasẹ ọpọlọpọ awọn oniṣọnà jẹ ẹya iyasọtọ wiwo ti ọja, eyiti o fun apo ni irisi ayaworan. Agbara peculiarity ti apo jẹ awọn bọtini itẹwe meji meji eyiti o jẹ ti iṣelọpọ ara ẹni ati pejọ nipasẹ oluṣe ara funrararẹ.
About the Àmì-ẹ̀yẹ Pílátínọ́mù A' Design Award
Qwerty Elemental Awọn Apamọwọ jẹ́ olùborí Àmì-ẹ̀yẹ Pílátínọ́mù A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó jẹ́ àrà ọ̀tọ̀ nítòótọ́, tó dára tó sì lọ́lá. Àwọn olùborí Pílátínọ́mù jẹ́ ìyanu ẹ̀dá, ẹ̀rí ààlà ìmọ̀ ẹ̀dá ọgbọ́n orí, wọ́n sì ń fi ìjáfáfá àti ọgbọ́n àìlẹ́gbẹ́ àwọn olùṣàwòṣe wọn hàn. A retí pé àwọn àwòṣe wọ̀nyí yóò jẹ́ àwọn iṣẹ́ tó lókìkí jùlọ tó ń ṣàlàyé ẹwà àkókò, tó ń ṣe àfikún sí ìlera àwùjọ tí wọ́n sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Qwerty Elemental Awọn Apamọwọ ń fi ìpele ìjáfáfá tó kọjá ààlà hàn, ó sì ń sọ ayé di ibi tó dára jù láìsí iyèméjì nípasẹ̀ àwọn ànímọ́ rẹ̀ tó ṣàǹfààní tó sì ṣeyebíye. Qwerty Elemental Awọn Apamọwọ jẹ́ iṣẹ́ tó borí Àmì-ẹ̀yẹ Pílátínọ́mù A' Design Award tó ń jí ìfẹ́ inú, tó ń fún ní ìmísí, tó ń mú láyọ̀ tó sì ń bí ayọ̀ ńlá.
Press Kit
- Unique Properties
- Just like typewriters’ design evolution shows the transformation from a highly complex visual form to the clean-lined, simple geometric form, Qwerty-elemental is the embodiment of strength, symmetry, and simplicity. Constructive steel parts made by various craftsmen are distinctive visual feature of the product, which gives the bag an architectonic appearance.The highlight of "Qwerty" collection were the typewriter keys, firstly re-applied from the original Remington typewriters, and later, according to Donà's design, constructed and manufactured by a metal craftsmen company. Since 2013 Donà has her own production of typewriter keys.
- Dimensions & Packaging
- 1. qwerty large:28x31x10,5 cm
2. qwerty medium:26x24x10,5 cm
3. qwerty small: 25x13x3 cm - Tags
- Typewriter bags, Qwerty bag
- Production Technology
- For the realization of this collection Donà collaborated with different manufactures with one aim: to improve each detail to the level of excellence and to combine craft and industrial methods of production. The typewriter keys are made from brass metal sheet. We made special tools for the typewriter keys production. Using these tools a brass sheet is going through a several stages: cutting, curvature, perforation. Next step is galvanization (electroplating) and finally assembling the chrome ring with laser cut disk with engraved sign (letter, number…). Hardware are cut and highly polished from stainless steel by metal craftsman. For the leatherwork Donà found skilled craftsman who use time-honored tanning and finishing techniques (hand-finished edges). The product shows old tried and tested techniques and materials, but a modern and up-to-date design approach.
- Design Challenge
- making a tool for typewriter keys, it took ca six months to develop a "machine" for typewriter keys production
- Research
- The most time is dedicated to the details of the bags:typewriter keys, laser cut hardware that are made from stainless steel
- Inspiration
- The durability is femininity of QWERTY design built in the Donà's collection of the same name. It evolved from Donà's fascination with the highly aesthetical and complex mechanical object - the Remington typewriter. It is one of the earliest brands of typewriters, dating from 1874.
The name of the collection “Qwerty” refers to the oldest typing template that was invented by a newspaper editor Christopher Sholes in 1868 and sold to Remington in 1873. Unchanged for 150 years, it was designed to prevent the metal arms of the typewriter letters from clashing and jamming. So what Sholes basically did was to place the most frequently used letters as far apart as possible, making the typist's fingers (at that time, which was the practice that persisted throughout the next century, all typists were women) do the work. In a 1888 Manual of the Typewriter, John Harrison explained, "The typewriter is especially adapted to feminine fingers. They seem to be made for typewriting. The typewriting involves no hard labor and no more skill than playing the piano." - Project Duration
- 2018-2020, Zagreb-Venezia-Vicenza
- Operation Flow
- Qwerty Elemental line features perfect everyday city pieces suitable for the daylong activities and the evening occasion.
- Image Credits
- Image #1:Photographer Vanja Solin, 2019
Image #2:Photographer Vanja Solin, 2019
Image #3:Photographer Vanja Solin, 2019
Image #4:Photographer Vanja Solin, 2019
Image #5:Photographer Vanja Solin, 2019
