Wúrà Ìdíwọ̀n Àkànṣe · 2020
Zacapa Reserva Limitada 2019 Àpẹẹrẹ Ìṣàpẹ̀rẹ̀ Àpótí Ọtí Rọ́ọ̀mù
by Michelle Mak - forceMAJEURE Design
- Àmì-ẹ̀yẹ Wúrà A' Design Award 2020 in Ìdíwọ̀n Àkànṣe
- CLIENT: Diageo
- Estimated Number of Design Views: 54,059
- Verification code C8F2A738C9 · Verify this award
Colors
About Zacapa Reserva Limitada 2019 Àpẹẹrẹ Ìṣàpẹ̀rẹ̀ Àpótí Ọtí Rọ́ọ̀mù
Zacapa Reserva Limitada 2019 jẹ́ àpẹẹrẹ ìṣàpẹ̀rẹ̀ àpótí ẹ̀dà tí a ṣe ní ìwọ̀nba fún ọtí rọ́ọ̀mù tí ó ti pẹ́ nínú àgbà. Àmì ìdánimọ̀ aláwọ̀ búráwùn pẹ̀lú àwọn lẹ́tà ìwé wúrà bá àwọn àwọ̀ àmbà àti wúrà ti omi ọtí náà mu. Ìgbànú petate tí ó jẹ́ àmì ìdánimọ̀ rẹ̀, ìgbànú koríko híhun tí àwọn obìnrin oníṣẹ́-ọnà ìbílẹ̀ Guatemala ṣe ní àwọn àwọ̀ àkànṣe fún ẹ̀dà yìí, yí igo náà ká. Àpẹẹrẹ ìṣàpẹ̀rẹ̀ àpótí kánístà náà da àwọn àwọ̀ àti ìrísí ojú-ara tí ilẹ̀ Guatemala ṣí ní ọkàn pọ̀. Lórí kánístà náà, ìgbànú petate àti ìgbànú àmì ìdánimọ̀ pẹ̀lú àwọn àkọsílẹ̀ ìtọ́wò ni a gbé kalẹ̀ ní àwọn àwọ̀ wúrà.
About the Àmì-ẹ̀yẹ Wúrà A' Design Award
Zacapa Reserva Limitada 2019 Àpẹẹrẹ Ìṣàpẹ̀rẹ̀ Àpótí Ọtí Rọ́ọ̀mù jẹ́ olùborí Àmì-ẹ̀yẹ Wúrà A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe ìpele àkọ́kọ́, tó jẹ́ ìyanu tó sì yàtọ̀. Àwọn olùborí Wúrà jẹ́ àwọn ẹ̀dá tó ní ìmúṣẹ̀dá tuntun gidigidi, tó ní ojú-ìwòye tó jìnnà tó sì ń tàn yòò tí wọ́n ń ṣàfihàn ọgbọ́n, òye àti ìjáfáfá àwọn olùṣàwòṣe wọn. A retí pé Zacapa Reserva Limitada 2019 Àpẹẹrẹ Ìṣàpẹ̀rẹ̀ Àpótí Ọtí Rọ́ọ̀mù yóò jẹ́ ohun ìmúṣẹ̀dá tí a yìn gidigidi, tó ń gbé ìtẹ̀sí kalẹ̀ tó sì jẹ́ ìrántí tó ń mú iye tí a kò rí rí wá. Àwòṣe tó borí Àmì-ẹ̀yẹ Wúrà A' Design Award yìí jẹ́ iṣẹ́ àkànṣe tó yani lẹ́nu tí a bọ̀wọ̀ fún tó ṣe anfàní gidigidi tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Zacapa Reserva Limitada 2019 Àpẹẹrẹ Ìṣàpẹ̀rẹ̀ Àpótí Ọtí Rọ́ọ̀mù ń dá ìmọ̀lára ìfẹ́ tó lágbára sílẹ̀, ń jí ìtara, ń gbé ìṣẹ̀dá lárugẹ tó sì ń fà wá mọ́ra.
Press Kit
- Unique Properties
- forceMAJEURE was asked to bring the Reserva Limitada liquid to life through the packaging. The brown label with rich gold foil lettering complements the amber and golden hues of the liquid. The signature petate band, handwoven in special colors for this edition by local Guatemalan craftswomen, proudly wraps around the bottle. For the canister, we blended washes of colors and textures inspired by the lush Guatemalan landscape. The signature band with tasting notes and petate band are treated in gold hues.
- Dimensions & Packaging
- Bottle: 750 ml
- Tags
- #limitededition, #packaging, #packagedesign, #brownspirits, #rum, #zacapa #guatemala
- Production Technology
- This design is inspired by the smoky overtones of the limited edition liquid. Visually, the black and white vignette contrasts with gold wavy lines that crisply cuts through the smoke motif. Also featured is Zacapa’s iconic petate or woven straw band, created by local Guatemalan craftswomen.
- Design Challenge
- The biggest challenge for this project was the realization and translation of the design intent into a beautifully printed canister that brought to life all the colors, finishes, textural embossing effects, and materials we had envisioned. While the brief called for a bespoke Limited-Edition design that elevated this product above some of the Zacapa range’s core liquids, some surprise restrictions and technical difficulties along the way forced us to be extra diligent, to constantly collaborate with the client’s supply team and the printers, and to be very creative with printing techniques to achieve a pack that truly represents the beauty of the liquid story.
- Inspiration
- Inspired by Master Blender Lorena Vasquez and her art of blending, forceMAJEURE created a design capturing dimensional layers of expressive movement and colors, enhanced by luminous golden details – a visual interpretation of Lorena’s art form. Zacapa Reserva Limitada is a culmination of expertise, experimentation and artistry released only once every few years. The 2019 creation is a mixture of aged rum reserves finished in exclusive wine barrels, resulting in a unique composition of flavors.
- Image Credits
- Image#1 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#2 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#3 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#4 Product Renderings: Mariana Escobar, forceMAJEURE Design
