Travel Your Way Ohun Elo Alagbeka by Saltanat Tashibayeva

Travel Your Way Ohun Elo Alagbeka by Saltanat Tashibayeva is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ojú-ìbáṣepọ̀, Ìbáṣepọ̀ àti Ìrírí Olùlò Competition Category.

IdẹOjú-ìbáṣepọ̀· 2020

Travel Your Way Ohun Elo Alagbeka

by Saltanat Tashibayeva

Client: Saltanat Tashibayeva

Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ojú-ìbáṣepọ̀ Category

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Colors

The Design

About Travel Your Way Ohun Elo Alagbeka

Oniru nlo aaye funfun pupọ, o kun gbogbo awọn oju-iwe ti ohun elo naa. Aaye funfun ṣe iranlọwọ fun awọn olumulo lati ya sọtọ alaye ti o tọ ati ki o ṣojumọ lori awọn iṣe ti o wulo. Oniru tun lo itansan font: iyatọ ati alaifoya. Idiju ti apẹrẹ jẹ pe o ṣe pataki lati ṣafihan alaye pupọ lori awọn ami-ami, ni aaye kan loju iboju nibẹ ni ikojọpọ gbogbo data naa, ṣugbọn apẹrẹ naa jẹ tuntun ati kii ṣe apọju.

The Recognition

About the Àmì-ẹ̀yẹ Idẹ A' Design Award

Travel Your Way Ohun Elo Alagbeka jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Travel Your Way Ohun Elo Alagbeka yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Travel Your Way Ohun Elo Alagbeka ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product simply provides as many options as possible in the most transparent way, to give travellers the freedom of choice. Whether they prefer the fastest, cheapest or most eco-friendly option this time, the product never assumes what a traveller wants, and we never push one mode transport over others. Every individual is different, with different needs for each unique journey. There is no right or wrong way to travel, so we promise to help every traveller.
Dimensions & Packaging: It is a Travel online website service, a mobile website service, a mobile application service that runs on Android and iOS-based devices in all resolutions.
Tags: sati taschiba, Mobile, Application, UI, UX, Mobile app, Travel, Product design, Design system, website, web
Production Technology: Sketch, Zeplin, Adobe Photoshop, Illustrator, Invision
Design Challenge: The main challenge in the project is the technology behind the search engine. The team needs to generate an algorithm for selecting routes in such a way that the user is provided with the best possible search results for the connection, price, duration of the route, and so on. In parallel, the search should be carried out quickly and not force the user to wait long for the results. Also, the main challenge is to realize the purchase of tickets in one click. It is one of the difficulties in the travel industry.
Research: The company is very careful in researching users and their behaviors. Almost every innovation in the product, whether it is just a visual change in colors and font or the logic of user interaction, checks with various UX Research methodologies. The team has done a tremendous job of creating the Jobs To Be Done approach of understanding what motivates customers to buy the product. It can be an excellent tool that can help guide teams towards better decision-making and innovation.
Inspiration: In 2008, three university classmates from Aachen, Germany were tired of the headaches when booking trips home. So they set out to build the most flexible travel search engine across Europe. A travel companion that puts the power back into the hands of the traveller.
Project Duration: The project started in 2008 by three university classmates from Aachen, Germany. Global product redesign began in 2020 by Berlin Team. In the past decade, we have grown from three students into an international family with more than 70 members, spanning over 30 countries of origin in our Berlin office.
Operation Flow: Every individual is different, with different needs for each unique journey. With one search field, the user will discover all the available travel options: the fastest, cheapest or even eco-friendly. The product includes a parallel search b/n airplanes, trains, car-sharing, and buses. The user does not need to install numerous applications on the phone now. The product will help to find and select the most optimal route, indicate the location of transfers with just a single buy-button click.
Patents: Copyrights belong to Denisa Kostolányiová
Team Members: Saltanat Tashibayeva
Raviv Mordoch
Image Credits: Brand by Emma Young
Animation by Eric Linn
Image belongs to Anton Repponen