The Mix Land Ile Itaja Aṣọ Òpópónà by Yuan Lijun is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àyà Inú Ilé àti Ibi Àfihàn Competition Category.
IdẹInú Ilé· 2020
The Mix Land Ile Itaja Aṣọ Òpópónà
by Yuan Lijun
Client: Xianxiang Design
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Inú Ilé Category
Verified Award Winner
Verify Award Status for #99894The Design
About The Mix Land Ile Itaja Aṣọ Òpópónà
The Mix Land jẹ́ ile itaja aṣọ òpópónà tí ó wà ní Hangzhou, China. Èrò aṣàpẹẹrẹ náà bẹ̀rẹ̀ láti orí àwòrán yàrá ìwádìí ìmọ̀ sáyẹ́nsì, tí a sì fi àṣà òpópónà sí ọ̀nà tí wọ́n gbé àwọn nǹkan hàn nínú ilé náà. Àwọn ohun ìṣẹ̀dá ọnà mẹ́ta tí ó ní ìgbésẹ̀, tí a ń pè ní yíyọ agbára jáde, dídì, àti tábìlì ìtúká, ń so ohùn, ìríran, àti ìfọwọ́kàn pọ̀ láti dá ìrírí tí ó ní àjọṣepọ̀ sílẹ̀. Àwọ̀ búlúù neon tí ó mọ́lẹ̀ gidigidi, àwọn fèrèsé àti ìlẹ̀kùn aláwọ̀ mèremère, àti àwọn ìwòye dígítálì ni wọ́n fi ṣe àwọn àkọlé pàtàkì fún ojú rí. Àwọn ohun ìṣàfihàn náà lè ṣe àtúnṣètò láàrin àyè ṣíṣí náà, nítorí náà ilé itaja náà lè bá àwọn àìní òwò àti àwọn àìní ìrírí mu.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
The Mix Land Ile Itaja Aṣọ Òpópónà jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé The Mix Land Ile Itaja Aṣọ Òpópónà yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. The Mix Land Ile Itaja Aṣọ Òpópónà ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The concept of store starts from the laboratory and tries to use street thinking methods and visual expression to make the interior display of this space as dynamic as street culture. The designer adds three dynamic art installations to it, energy extraction, condensation and decomposition table, which all together through sound, vision and touch gives consumers a more immersive interactive experience.
- Tags
- street culture,art installations,interactive experience,retail,interior design
- Production Technology
- Our impression of labs is usually accompanied with wild colors generated from various chemical reactions - the wildest colors of all, neon is also a commonly used design element in the street culture. Designer Yuan Lijun used neon in The Mix Land as highlights of the space - highly saturated neon blue installation, colorful windows and doors that create constantly changing shadows and flickering numbers on digital screens.
- Design Challenge
- From the perspective of street culture to consider traditional design
- Research
- It is through such means as the optimization and transformation of traditional retailing methods, the application of street thinking methods, the addition of interactive experiences like art installations that better connections with consumer groups and more output channels of the content are established.
- Inspiration
- Street culture is a high-profile area in the fashion industry in recent years. With the change of consumer groups, the traditional retailing methods of stores also need to be changed accordingly. Through non-traditional designs, the interpretation of the inner spirit of street culture makes young people feel resonate and provokes the desire to explore its internal.
- Project Duration
- The project was launched in HangZhou in March 2019, completed in August, and exhibited in September
- Operation Flow
- The Mix Land is an open book - display installations can be easily re-Arranged in the open space, making the space adaptive to diverse changes, taking care of both the commercial and experiential needs for the space.
- Team Members
- Designer: Yuan Lijun
- Image Credits
- Image#1:Photographer Wang MinJie,HangZhou,2019
Image#2:Photographer Wang MinJie,HangZhou,2019
Image#3:Photographer Wang MinJie,HangZhou,2019
Image#4:Photographer Wang MinJie,HangZhou,2019
Image#5:Photographer Wang MinJie,HangZhou,2019
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