Problue Annual Posters 海报 by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 A' Design Award 银奖 in 摄影与图片处理设计 Competition Category.
银摄影· 2020
Problue Annual Posters 海报
Client: JBBC Branding Consultancy
A' Design Award 银奖 Winner in 摄影 Category
Verified Award Winner
Verify Award Status for #101059The Design
About Problue Annual Posters 海报
《Problue年度海报》是为一个潜水品牌创作的系列印刷海报。每幅海报中的模特同时身着时尚都市服饰与潜水服,使日常生活与潜水之间的转换得以可视化呈现。男士以灰蓝色调呈现优雅气质,女士则以红色演绘。迷彩脚蹼隐喻都市生活的律动。画面刻意安排了多重对比,如快与静、日常着装与潜水服、柔和与锐利。每幅海报尺寸为420×594毫米。
The Recognition
About the A' Design Award 银奖
Problue Annual Posters 海报是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Problue Annual Posters 海报将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Problue Annual Posters 海报是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design was to show people the combination of fashion and diving, and the concept of easy merge of diving life and daily life.
- Dimensions & Packaging
- W 420mm x H 594mm
- Tags
- Diving, City Life, Active, Fashion, Transition, Problue, Hero
- Production Technology
- Clothes in style and diving suit coexisted on the same model and look harmoniously together, but the contrast was where the creativity is. As the brand colors, gray blue was applied to gentlemen for elegance and the red was to the lady for charming. Both showed strongly the mix of sporty and stylish. The camouflage fins emphasize the fact we all live in the urban jungle full of movement. Different creativity happened in the same picture with contrast but vague lines between to make stronger visual experience, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance. The last, scarf in the air with shape of dolphin (part of the brand identity) and the newspaper moved like jellyfish gave the hint in the ocean.
- Design Challenge
- The main challenge was to keep the perfect ratio of all contrast part, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance.
- Research
- JBBC made many interviews with coaches and divers. Design team realized the fact that more divers share the same attitude and care about fashion even under the sea, especially for younger and starter divers.
- Inspiration
- The inspiration came from the quote of an enthusiastic diver. “I love diving so much. It's part of my life already. The city is the environment where I make a living and under the sea is the place where I feel I live, and there is just an instant between. I am who I am with the same attitude to live actively with style. Fashion means a lot to me even under the sea."
- Project Duration
- The project started in June 2019 and finished in Nov 2019 in Taiwan.
- Operation Flow
- Design team was trying to make the mix of city and the ocean and kept the best balance between sporty and fashion, movement and hero look, city and ocean, clothes in style and diving suit.
- Patents
- Copyrights belong to Jblossom Branding Consultancy Co., Ltd, 2019.
- Team Members
- Designer: Huiyu Zhuang
Director: Jiunguo Yu - Image Credits
- Jblossom Branding Consultancy Co., Ltd
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