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Mariana Couto and Tiago Correia 的作品 Caster 遥控

设计师 Mariana Couto and Tiago Correia 的作品 Caster 遥控 荣获了极具声望的 2020 A' Design Award 铁奖,竞赛类别为消费电子设计。


铁消费电子· 2020

Caster 遥控

设计师: Mariana Couto and Tiago Correia

客户: Telefonica

消费电子类别A' Design Award 铁奖获奖者

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验证 #102595 的获奖状态

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设计作品

关于 Caster 遥控

Caster遥控器设计用于Telefonica的Movistar和电视服务。重要的控制元素是居中布置的导航区域以及用于集成语音命令功能的精心放置的符号,该功能使用户可以与Aura虚拟助手进行交互。在遥控器的背面,柔软的涂层提供了额外的舒适度和适当的抓地力,从而可以实现特别安全的操作。由于内置了光传感器,当在昏暗的房间中操作设备时,遥控器上最常用的按钮会亮起。

荣誉认可

关于A' Design Award 铁奖

Caster 遥控是 A' Design Award 铁奖得主,这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Caster 遥控将成为一件备受推崇、令人钦佩且被珍爱的创作,既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践,并拥有与专业知识和才华相结合的称职技术特性。Caster 遥控因其严谨而受到尊重,旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性
Caster Remote Control was designed to use with Telefonica Movistar TV service. Important control elements are the centrally arranged Directional Pad area and the strikingly Voice Command button that lets the user interact with Aura, their virtual assistant.
On the reverse side of the remote a soft coating provides additional comfort and a good grip, which enables particularly secure handling. The most frequently used buttons light up when the device is picked up in a dimly lit room.
尺寸与包装
Width 44.3 mm x Depth 22.1 mm x Height 191.8 mm
标签
TV, STB, Remote Control, Caster, Electronics, BLE, Voice Search, Wireless, Telefonica, Aura
生产技术
ABS and polycarbonate (PC) plastics are put through injection moulding technique to create the casing of the Remote Control - top, bottom, battery lid and lens pieces.
The keypad piece is casted in silicone rubber with the exact specified hardness to assure an optimal button click feeling. All the graphics are silkprinted in the specified Pantone colour references using custom-tailored jigs to attest quality parameters.
设计挑战
At ideation phase the main challenge was to keep the end-user at the center of the design language. This would be the first Voice Command device for Telefonica customers, therefore it was crucial to develop a cohesive, high-tech and yet intuitive product.
研究
Firstly, and together with Telefonica, focus groups were performed with end customers to acknowledge: (1) technological preferences, (2) ergonomic requirements, (3) sense of design, (4) emotional response to brand elements. Additionally, an extensive study has been conducted within the Call Centers' Department in order to understand the main flaws of available TV services and respective devices. Those inputs informed the Design team and served as the initial briefing.
灵感
The inspiration for Caster Remote Control came from automotive design, well-known by its fluent and aerodynamic lines. Therefore, Caster unique design language is marked by its flowing curves and organic shapes. This product was carefully designed to respond both to the needs of our customer, the TV operator, and to the needs of the end-user. The first ones focus on brand awareness and outstanding functionalities, whilst the latter is looking for ease-of-use and comfort.
项目周期
Caster Remote Control project was developed in different phases, from requirement research to product release.
First brainstorm meetings were held in March 2018, in Madrid. Until mid-2019 main actions were mechanical, electrical and software development, moulding production, and samples validation. First Mass Production run took place in November 2019, in Asia. The product was made available in stores all over Spain during January 2020.
操作流程
Caster Remote Control has a dual-mode interaction, from the most traditional button click to the sophisticated voice search technology. These interaction modes complement each other and provide a complete and intuitive user experience.
For an even higher-end experience, a backlight system with pick-up and light sensors has been added to the device. This allows the end user to perfectly interact with the remote even at low light conditions.
专利
Copyrights belong to Tech4home Ltd 2019
团队成员
Mariana Couto
Tiago Correia
图片版权
All images created by João Santos (Chief Design Officer at Tech4home)

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