设计师 Haitao Song 的作品 Interdependence 海报设计荣获了极具声望的 2020 A' Design Award 铁奖，竞赛类别为社会设计。

铁社会· 2020

Interdependence 海报设计

设计师： Haitao Song

客户: SongHaitao

社会类别A' Design Award 铁奖获奖者

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已验证的获奖者

验证 #102665 的获奖状态

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设计作品

关于 Interdependence 海报设计

《相互依存》是一幅旨在唤起公众关注野生动物保护的公益海报。画面呈现一只餐盘：左侧摆放着死去的野生动物——一只蝙蝠和一只穿山甲；右侧则是一叶受感染的人类肺部，其内部呈现冠状病毒的形态。动物的鲜血流淌蔓延，恰好勾勒出肺部的轮廓，而肺部的血管则被描绘成树枝的形状。该图像将食用野生动物与病毒感染相关联，传达出"保护野生动物即是保护人类自身"的理念。海报尺寸为70×50厘米，通过户外与线上渠道进行展示传播。

荣誉认可

关于A' Design Award 铁奖

Interdependence 海报设计是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Interdependence 海报设计将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Interdependence 海报设计因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: This print advertisement aims to raise people’s attention on the wildlife protection with describing the relationship between coronavirus and eaten wildlife. It depicts two kinds of wild animals, bat and pangolin, and the human’s infected lungs lying on the dinner plate, which represents the relationship between the outbreak of coronavirus and the consumption of wild animal. In this way, the advertisement conveys the important idea that protecting wild animals is protecting human beings.
尺寸与包装: 70cm X 50cm ,outdoor posting and network communication
标签: Protecting Wildlife, Coronavirus, Public service advertisement, 2019-nCoV, Interdependence, lung, bat, pangolin
生产技术: In this advertisement, the left side of the plate is a dead wild animal waiting to be eaten, while the right side of the plate is an infected human lung with coronavirus shape inside. The blood of the deal wild animal spreads to form the shape of the infected lungs, and the vessels of the lung is connected with the dead wild animal, indicating the relationship between eating wild animal and being infected with coronavirus. The vessels of the lung is designed in the shape of tree branches, which represents the nature and the human belong to the same community of shared destiny.
设计挑战: I hope the final design is creative as well as intuitive and enlightening.
研究: Through studying tons of medical papers, media reports, and social medias, it seems that the public concerns about the correlation between bat, pangolin, and the coronavirus. Thus, this advertisement is designed with these two wild animals as symbols.
灵感: Coronavirus has spread to the world and caused certain panic among people. Some researchers pointed out that wild animals could be the source of the coronavirus.
项目周期: The project started in Guangzhou in January 2020 and finished in February 2020 .
操作流程: When people see this advertisement, they can intuitively understand the meaning behind it, and know the importance of protecting wild animals.
专利: Copyrights belong to Song HaiTao, 2020.
图片版权: Image #1: Song HaiTao, Symbiosis Poster, 2020
Image #2: Song HaiTao, Symbiosis Social Media Poster , 2020
Image #3: Song HaiTao, Symbiosis Poster Making of, 2020
Image #4: Song HaiTao, Symbiosis Poster Environment, 2020
Image #5: Song HaiTao, Symbiosis Poster Environment, 2020