Alpha Series 剃须刀 by Mert Ali Bukulmez is a highly esteemed winner of the very prestigious 2020 A' Design Award 铁奖 in 美容、个人护理与化妆品设计 Competition Category.

铁化妆品· 2020

Alpha Series 剃须刀

by Mert Ali Bukulmez

Client: Arçelik A.Ş

A' Design Award 铁奖 Winner in 化妆品 Category

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Verified Award Winner

Verify Award Status for #103033

View at A' Design Award Press Release Award Badge

Colors

The Design

About Alpha Series 剃须刀

Alpha系列是一款紧凑，半专业的剃须刀，可以处理面部护理的基本任务。也是一种提供卫生解决方案的产品，其创新方法结合了美观的美学效果。简单性，简约性和功能性以及易于用户交互的特性构成了项目的基础。愉悦的用户体验是关键。笔尖可以轻松地从剃须刀上取下，然后放入存储部分。底座设计用于为剃须刀充电，并清洁存储区内部的紫外线支持的刀头。

The Recognition

About the A' Design Award 铁奖

Alpha Series 剃须刀是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Alpha Series 剃须刀将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Alpha Series 剃须刀因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main aim was to design a compact, semi-proffesional shaver that can handle the basic tasks for facial care. Also a product that offers hygienic solutions with innovative approach combined with beautiful aesthetics. Joyful user experience was the key.
Dimensions & Packaging: Shaver:
55mm (max) x 30mm (max) x 150mm (max)
Case:
65mm (max) x 50mm (max) x 135mm (max)
Tags: Alpha Series, Shaver, Men Grooming, Personal Care, UV Light
Production Technology: • Shaver Body: Xenoy (PBT+PC) / Injection Moulding • Shaver Rubber: Santoprene / Double Injection • Case: Xenoy / Injection Moulding • Case Lid: PP / Injection Moulding • Tools: stainless steel + glass reinforced (30%) PBT / Injection Moulding
Design Challenge: The sketch ideation was the most challenging part of this project. I had to put too much effort for sketching process to be able to refine the design and come up with the most unique, minimal and simple form solutions.
Research: The brief was very broad at the start. It was to design a unique personal care product for the brand Grundig. I started research process with trend analysis and market opportunities. The process also supported with focus groups with man aged between 18-50 to be able to define the existing problems with the shavers and consumer demands.
Inspiration: Providing hygienic and joyful user experience was the inspiration for the idea behind the project. Design language is completely inspired from Scandinavian design characteristics. Simplicity, minimalism and functionality combined with easy user interaction built the fundamentals of the product.
Project Duration: The project started in May 2019 in Istanbul/Turkey and lasted until the end of June 2019.
Operation Flow: The only button on the body of the shaver covered by led light is the interaction point of the product. It simply turns on/off the device but the led gives feedback about battery. When its charged and ready to use it lights white, when the charge is critical the led turns in to red, and also it blinks in red when its off charge. The dock is designed to charging the shaver and cleaning the tips supported with UV Light inside. Tips can be easily taken off the shaver and placed in to the storage section. The storage allows the product to be completely clean and tidy.
Patents: Copyrights belong to Arcelik Group, 2019