The Miao Style Town 文化旅游小镇 by Yiping Yu and Shuangwu He is a highly esteemed winner of the very prestigious 2021 A' Design Award 银奖 in 建筑与房地产项目设计 Competition Category.
银房地产· 2021
The Miao Style Town 文化旅游小镇
Client: Chongqing Haofeng Planning and Design Group Co., Ltd
A' Design Award 银奖 Winner in 房地产 Category
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About The Miao Style Town 文化旅游小镇
苗风小镇是位于柳州市融水苗族自治县的文化旅游商业小镇,项目占地约21万平方米。设计以可持续发展理念为指导,统筹生态、社会与经济效益,追求长远价值。方案充分利用现有河流、坡地与地形地貌,减少土方工程量。建筑元素提取自苗族图腾、服饰与传统民居,塑造出三条商业街、院落空间及吊脚楼客栈。人行流线与车行流线实现分流。
The Recognition
About the A' Design Award 银奖
The Miao Style Town 文化旅游小镇是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计The Miao Style Town 文化旅游小镇将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。The Miao Style Town 文化旅游小镇是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Guided by the idea of sustainable development, we balance the impact of ecology, society and economy to enable the project to achieve the maximum ecological, economic, social and cultural benefits in all aspects in the long run. Starting from local culture, the project introduces ecology, urban aesthetic perception and other ideas to build a cultural town with traditional Miao characteristics, forming a spatial pattern of “one belt, two axes, three streets and 24 major travel timing”.
- Dimensions & Packaging
- The project contributes to the formation of a spatial pattern of "One Belt (Miao-style riverside landscape belt), Two Axes (Miao's history and culture axis and Miao's leisure life & landscape axis), Three Streets (Folk Custom Old Street, Miao-style Old Street and Miao-style Water Street) and 24 Major Travel Timing". In terms of traffic design, the project takes fully into consideration the pedestrian system separated from the vehicle system. Roadways will be set along with the plots, and ecological pedestrian walks will be set inside. Meanwhile, a slow traffic mode with pedestrian-water cruise ships and three docks will be designed in the city. In terms of landscape design, the project makes full use of existing rivers, slopes and other topographical and geomorphic elements and original landscape elements, adhering to the concept of being green and ecologically friendly, so as to make architecture and environment complement each other and meet the multifunctional needs of landscape, recreation, leisure and socializing. In terms of architectural design, the project aims to carry forward the traditional Miao culture by utilizing the architectural elements with Miao characteristics. Miao villages' characteristics of locating near mountains are integrated into the layout of architecture. The layout of inner streets mainly centers on courtyards to showcase the charm of Miao culture. In terms of energy-saving design, the warm climate in Rongshui is fully utilized to create a green and livable ecological building suitable for business through spatial design such as courtyards, overhanging eaves and verandas.
- Tags
- Miao-flavor town, Miao cultural and creative industry
- Production Technology
- 1. Utilize and transform the terrain properly in line with local conditions; maximize the use of terrain to reduce the investment in earthwork projects and preventive works; 2. Adopt the architectural elements with Miao characteristics, and integrate Miao villages’ characteristics of located near mountains into the layout of architecture. The layout of inner streets is featured by yards, forming three characteristic commercial streets to show the charm of Miao culture; 3. Apply the spatial layout of double first floor, which means that the pedestrian streets of the first floor and the second floor are connected naturally through the layout of architectural traffic elements such as gentle slopes and stairs. The traditional vertical movement between the first floor and the second floor is then transformed into a natural undulating curve to achieve the effect of two first-floors; 4. Build a sink-style courtyard and make the underground garage "rise" to the ground, which would solve the inconvenience caused by the garage being underground; 5. Innovate Miao cultural symbols, combine traditional architecture and modern architecture and include creative elements of different business formats; 6. Utilize the residential stilted buildings with Miao characteristics to create unique guesthouses where people can experience authentic Miao culture. At the same time, it creates a theme hotel with complete functions and of Miao style; 7. Focus on "Miao cultural and creative industry", combine cultural and creative industries with rural areas based on local characteristics to produce a different art impression of folk culture. 8. Make the environment of the town reach the optimum under natural conditions with the application of 3D simulation technology.
- Design Challenge
- Architecture is art and at the same time requires techniques. It is also a paradox incorporating both opportunities and challenges. However, as designers, we need to balance the demands of builders, users, managers and other parties, such as the demands of economic value, social benefit, construction cost, cycle time and artistic value. In the course of designing, innovation in design philosophy and initiative crossover are implemented and major requirements of all parties, industry development, scientific and technological innovation are taken into consideration, so as to find a balance among the stakeholders and precisely create works with both art and techniques integrated.
- Research
- Study and analyze design elements such as spatial layout, structure, materials and decorative colors of traditional buildings in the region by referring to literature concerning Miao ethnic group's history and culture. Survey Research: Compare and investigate in detail the typical traditional villages and residential buildings of Miao people to know well the truest current architectural information. Case Study: Study and analyze the typical traditional villages and residential buildings in depth and in detail. Comparative Analysis: Choose cases in different regions and of different types for analyzing after having a full understanding of the characteristics of villages and residential buildings as a whole. We follow the concept of sustainable development to maximize the use of the geography to reduce the investment in earthwork projects and preventive works. We balance the impact of ecology, society and economy to enable the project to achieve the maximum ecological, economic, social and cultural benefits in all aspects in the long run.
- Inspiration
- The bronze drum, pitched roof framework, cow horn, plant decoration pattern and other elements are extracted from totem, costume and architecture of Miao to form a unique pattern through the interpenetration and mutual integration, which reflects the unique characteristics and profound cultural deposits of Miao.
- Project Duration
- The project started in June 2018 and finished in October 2019 in Rongshui Miao Autonomous County, Liuzhou. It covers an area of some 210,000 square meters.
- Operation Flow
- This project creates a new landmark of tourism, culture and leisure in Rongshui. The participation of Miao people from surrounding regions into the project makes themselves both residents and workers of the town. They are satisfied materially (employment) and improved spiritually (a deep understanding of their own culture and a broad recognition of the external culture), and are able to give full play to their strengths, create value and maximize their value. Miao people in this region will witness new development, create new cultures, have a new start and embark on a journey in a new era.
- Team Members
- Senior Engineer: Yiping Yu
Senior Engineer: Shuangwu He
Senior Engineer: Huadong Zhang
Senior Engineer: Haijiang Fan
Senior Engineer: Defeng Li
Senior Electrical Engineer: Junlin Peng
Engineer: Xiaojian Liu
Engineer: Jiezhu Jiang
Engineer: Jin Tao
Engineer: Yu Zhou
Engineer: Xingchao Yuan
Engineer: Yan Li
Engineer: Wei Chen
Engineer: Junsheng Jiao
Engineer: Huaixin He
Engineer: Xinyi Ren
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