设计师 Duc Bui 的作品 Food in Nature 美食摄影荣获了极具声望的 2021 A' Design Award 铁奖，竞赛类别为摄影与图片处理设计。

铁摄影· 2021

Food in Nature 美食摄影

设计师： Duc Bui

客户: FPDB Creative

摄影类别A' Design Award 铁奖获奖者

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关于 Food in Nature 美食摄影

《自然中的食物》是为越南胡志明市一家海鲜餐厅创作的美食摄影项目。该系列呈现了全新高级餐饮菜单中的各道菜品，每道菜都拥有专属的画面布局与故事叙述。创作理念将食物与自然相连，通过在干旱岩石间绽放的娇弱花朵，营造出象征生存与生长的场景。画面着重突显花朵的鲜艳色彩与岩石的奇特形态。拍摄采用人造光源，模拟海面反射的光线，以此表现海鲜食材的鲜活质感。

荣誉认可

关于A' Design Award 铁奖

Food in Nature 美食摄影是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Food in Nature 美食摄影将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Food in Nature 美食摄影因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: FOOD IN NATURE is a food photography project created for Ngoc Suong Seafood & Bar, a modern seafood restaurant. The inspiration for this work is to feature the restaurant's new fine-dining menu. Each dish in the menu has its own story conveyed in different layouts.
尺寸与包装: Canon 5D Mark IV with 24-70mm Lens was used in this photoshoot. All photos were shot via CaptureOne and retouched in Adobe Photoshop.
标签: photography, food, seafood, nature, survival
生产技术: Artificial light was used in this photoshoot, creating the sparkling light reflecting from the sea to express the freshness of the seafood.
设计挑战: The hardest part of this project is to find the perfect stones and flowers, as well as search and create appropriate lighting set-ups to convey the ideas the best.
研究: How food can be combined with elements of nature such as flowers and stones is the core of this project. Magazines and portfolio websites are the main sources to see how modern artists approach their artworks. All sketches were done thoroughly before shooting to make sure lighting, props, and layouts as perfect as possible. Stones and flowers were found in nature to enhance the feeling of Mother Nature.
灵感: The inspiration came from the idea of how food should connect closely to Mother Nature, by capturing the moment of fragile flowers growing from arid stones, which symbolizes survival. And the concentration is on the vibrant colors of the flowers and the unique shape of the stones gave.
项目周期: The photoshoot lasted for 12 hours in total, including 3 hours setting up different layouts and 9 hours shooting in September 2020 in Ho Chi Minh City, Vietnam.
操作流程: Those images are supposed to create engagement between the brand and its customers. Since trends in food photography and marketing are changing, the project gives a modern, natural, and contemporary touch to the restaurant’s new menu.
团队成员: Duc Bui & FPDB Creative
图片版权: Image #1: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #2: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #3: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #4: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #5: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.