Minimo 礼盒

设计师： Rilind Hoxha

客户: Why Agency

礼品类别A' Design Award 铜奖获奖者

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色彩

设计作品

关于 Minimo 礼盒

Minimo是Smaragd 1969推出的童趣珠宝系列，其礼盒包装与完整的赠礼体验由Why Agency倾力打造。设计概念围绕"孩子收到的第一份珍贵礼物"展开，将佩戴珠宝的初次时刻转化为充满趣味且值得铭记的体验。除珠宝首饰外，礼盒内还包含以黄金系列图案为主题的贴纸套装、涂色书、彩色铅笔，以及为首次购买的顾客准备的Minimo宝宝护照。每一个元素都鼓励孩子去探索、创作，并在珠宝之外与整个系列建立更深的情感联结。

荣誉认可

关于A' Design Award 铜奖

Minimo 礼盒是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Minimo 礼盒将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Minimo 礼盒出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Minimo by Smaragd 1969 is a structured box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.
尺寸与包装: 164 mm x 164 mm x 42 mm , UV laminated & ecologically colored recycled paper.
标签: Jewelry, Gifts, Luxury, Packaging, Branding, Marketing, Retail Design, Product Design
生产技术: Sketched and Produced in Adobe Illustrator. Print execution done by hand.
设计挑战: The hardest part was what the theme of the gift box was gonna be.

In the end, we opted for making the box design to have motifs inspired by the jewelry which is included in the boxes themselves.

The second hardest part was creating an unique blueprint for the box, which was largely assisted by the production facility.
研究: The research was mostly done online with some physical inspiration from vintage advent boxes found on flea markets.
灵感: The gift box takes inspiration from vintage children's gift boxes, incorporating a classic dual compartment structure that has the main gift and the complimentary merchandise. The main piece is usually jewelry, and the secondary pieces are usually coloring books and pencils, accompanied by a sticker sheet.
项目周期: The project was initiated in the beginning of 2025, and an initial prototype was released in limited quantities. The final presented version was produced in the summer of 2025, and released in July of 2025. Production was primarily in Why Agency offices, while execution was done by AJ-Graf Matbaa in Skopje. The product was available for sale online and physically in the Smaragd stores in Skopje.
操作流程: The front part is opened, which contains two compartments, one with a piece of jewelry, and one with special merchandise.
团队成员: Rilind Hoxha - Executive Direction & Production
AnaMarija Mishachkovska - Creative Direction
图片版权: Semi Alili