设计师 Alex King 的作品 L’Amour Red Packet Boxset 利是封 荣获了极具声望的 2021 A' Design Award 铁奖，竞赛类别为礼品设计。
铁礼品· 2021
L’Amour Red Packet Boxset 利是封
设计师： Alex King
客户: A&J Design
礼品类别A' Design Award 铁奖获奖者
29,215
已验证的获奖者
验证 #122872 的获奖状态设计作品
关于 L’Amour Red Packet Boxset 利是封
本利是封套装包含16个利是封，寓意人生圆满、福气满盈。商家可根据姓名首字母及个人需求，从26款不同设计的"A"至"Z"组合中挑选。个性化礼品带给人独一无二的感受，是为自己及珍视之人打造专属心意的完美之选。目标人群为已婚中产阶级，他们希望选用专属利是封，将最美好的祝福送给孩子。
荣誉认可
关于A' Design Award 铁奖
L’Amour Red Packet Boxset 利是封是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计L’Amour Red Packet Boxset 利是封将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。L’Amour Red Packet Boxset 利是封因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。
设计幕后
媒体资料包
由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- L’amourRed Packet Boxset by Journal de Chic contains 16 red packets, 8 pieces in each side to signify fortune and completeness in life. Merchants can choose out of 26 different designs and combination(“A” to “Z”) according to their initials and personal needs. There are another 4 playful designs (“$”, “500”, “CNY” and “HK”) to pair with the selected packet. Personalized gift offers people a sense of uniqueness and is perfect to create a personal touch for oneself and the people they cherish. Everyone is unique.Target for middle class married people (to be married) who intend to choose personalised red packets to represent oneself as unique, extraordinary and like no other. This design fills the gap in the commercial market in which only traditional red packets with initials in Chinese can be found.
- 尺寸与包装
- Fine paper, 20cmx20cmx3cm
- 标签
- red packer, lai see, lucky, festive design
- 生产技术
- Embossed graphics “Y” connecting to each other represents new year and future years to come, signifies hope and best wishes will last for long in coming decades. A large format of red packet is chosen so that people will not require to fold the dollar note into half while preparing it.
- 设计挑战
- We spend a lot of time in developing new printing effects that is optimum with our selected paper medium. People may feel good if the red packet is printed with their respective surname in Chinese, however, this design collection is new and would offer an alternative by showing initial in English - that is even more accessible for all at affordable price.
- 研究
- We want to create something new to the market which is original. We understand that the female middle class in Asia would like to spend money on high fashion and luxury accessories. L'amour is new to the market as we do participant observation with female who are over year 30, eager to spend money on individualized items to reflect their social status with unique personality.
- 灵感
- L’amour by Journal de Chic is a contemporary design for Chinese festival. In Chinese and other East and Southeast Asian societies, a red packet is a monetary gift which is given during Chinese New Year (CNY) and weddings. People will give a red packet to children, family members and people who are unmarried as a token of good fortune for upcoming year.
- 项目周期
- 6 months, Hong Kong
- 团队成员
- Alex King
- 图片版权
- Alex King
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