Vocam Vlog相机 by Chenchen Fan is a highly esteemed winner of the very prestigious 2021 A' Design Award 铜奖 in 视频与广播设备设计 Competition Category.

铜视频产品· 2021

Vocam Vlog相机

by Chenchen Fan

Client: Chenchen Fan

A' Design Award 铜奖 Winner in 视频产品 Category

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Verified Award Winner

Verify Award Status for #124718

View at A' Design Award Press Release Award Badge

Colors

The Design

About Vocam Vlog相机

Vocam 是一款数码相机，专为想要拍摄 vlog 视频并要求高品质摄影和便携性的用户而设计。它采用模块化设计，帮助视频博主快速切换摄像和摄影模式。内置专业麦克风、控制手柄和 LED 摄像灯，无需携带额外设备即可提升视频拍摄性能和便携性。该设计还为用户带来了多种颜色、材料和面料的选择。

The Recognition

About the A' Design Award 铜奖

Vocam Vlog相机是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Vocam Vlog相机将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Vocam Vlog相机出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Vocam is a digital camera design for users who want to take vlog videos and demand high-quality photography and portability. It is a modular camera design that helps vloggers quickly switch the mode between videography and photography. Elevating video shooting performance and portability by the built-in professional microphone, control grip, and LED video light without carrying extra equipment. The design also brings users various color, material, and fabric options.
Dimensions & Packaging: 120mm by 40mm by 70mm
Tags: Vlog, Vlogger, Camera, Portability, Modular Design, Transformable, Usability, individuation
Production Technology: For production it could use recyclable plastic or silicon for injection molding. The camera screen would use anti-glare LED display. The grip surface could have waterproof fabric or cloth.The control handle would use chargeable magnetic technology.
Design Challenge: Designing a smart way to organize the different functional parts together. Help users quickly switch the mode between video shooting and photo shooting without installing extra equipment.
Research: In the world, over 150 million people are doing self-media, by 2025 it would increase 137 million people in self-media population, the market are still rapidly growing.The existing product doesn't satisfy the customers. It has terrible usability and not ergonomic to hold the regular camera when users take a selfie or video shooting themselves. Suppose users want to shoot high-quality vlog videos. They have to buy many different types of equipment, such as an external microphone, camera handle, and video light, to improve the performance and usability. The camera would lose portability after installing extra equipment.
First, I researched the existing products on market and then did user research to find out the pain points of using the current product. Pain points to help me develop the design insights. Based on the insights to do ideation sketch. Find out the possible design solution and build the 3D model. Made a prototype to test the size and basic function.
Inspiration: As we know, we have been in the era of We-Media. Many people want to share their life experiences with others through social media like YouTube. The existing product doesn't satisfy the customers. It has terrible usability and not ergonomic to hold the regular camera when users take a selfie or video shooting themselves. Suppose users want to shoot high-quality vlog videos. They have to buy many different types of equipment, such as an external microphone, camera handle, and video light.
Project Duration: The project started in June 2019 in Pasadena and finished in September 2019 in Pasadena
Operation Flow: To switch the shooting mode from photo to video. First, pull to take out the control handle on the right side of the camera and then push the spring button on the control handle and sliding to connect the handle with the camera body. Dial the functional switch to popup the microphone, screen, and LED video light.
Patents: Copyrights belong to Chenchen Fan, 2021
Image Credits: The COPYRIGHT of backgroud photos on the Optional image #4 belong to Adobe Image Stock