Steady Power Wire Art 艺术装置 by Inception Cultural and Creative Co., Ltd is a highly esteemed winner of the very prestigious 2022 A' Design Award 铜奖 in 美术与艺术装置设计 Competition Category.
铜美术· 2022
Steady Power Wire Art 艺术装置
by Inception Cultural and Creative Co., Ltd
Client: Inception Cultural & Creative Co., Ltd
A' Design Award 铜奖 Winner in 美术 Category
Verified Award Winner
Verify Award Status for #125915The Design
About Steady Power Wire Art 艺术装置
《稳定电力·线艺》是为某企业周年纪念展览创作的一件艺术装置。作品采用电线电缆制造商提供的铜线，勾勒出一棵象征企业的大树。树上延伸出五个日常生活场景：粥摊、餐桌、火车、庙宇与灯塔。变幻的灯光与音频叙述与线材造型相互映衬，线材的影子投射在墙面与天花板上。作品占地281平方米，展现了电力如何支撑起平凡的日常生活。
The Recognition
About the A' Design Award 铜奖
Steady Power Wire Art 艺术装置是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Steady Power Wire Art 艺术装置将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Steady Power Wire Art 艺术装置出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For the TAYA Group 65th anniversary exhibition Steady Power, the artist Zxin Li takes copper wires from TAYA Electric to outline the huge tree that symbolizes the TAYA group. Stemming out from the tree, are five daily scenes of ordinary life: the porridge stall, the dining table, the train, the temple, and the beacon. Showing how TAYA infiltrates the daily life people on this island.
- Dimensions & Packaging
- Site: Huashan 1914 Creative Park W5-1 building, Floor: 1F, Dimensions: 281 square met ers, Target Audiences: brand customers, TAYA Group business partners, and art enthusiasts.
- Tags
- Wire Art Exhibition, Inception, Steady Power Wire Art, ZXin, TAYA Group
- Production Technology
- When we were commissioned by the TAYA Group for a branding exhibition, we thought of the ordinary and hidden but ubiquitous and essential qualities of wires and electricity provided by the TAYA Group, and have decided to represent the group with the equally ubiquitous, essential, and strong tree that supports the daily life of people. The material used are actual copper wires provided TAYA Electric Wire & Cable.
- Research
- The exhibition is not only for the general public to understand TAYA as a brand, it is also made to showcase the brand to its possible clients. Therefore, the design is focused on expressing the history, the convenience, the importance, and the relationship between the audiences and electricity.
- Inspiration
- When “uncertainty” is the only certain thing on this land,
TAYA Electrics supported our everyday life like strong tree roots, sending steady powers and electricity to all corners of the country.
No matter sunny or rain, it was always there to connect everyone's life.
The TAYA Group 65th anniversary linear exhibition Steady Power tells a narrative of “stable everyday life”, telling stories with the usually hidden wires that transfers the power and electricity. - Project Duration
- The exhibition started at 2020.08.08 and ended at 2020.08.16, it was held at Huashan 1914 Creative Park.
- Operation Flow
- The wire arts were paired with the change of lighting and audio narration, turning the installation into an interactive and immersive experience; the alternating shadow of the wires on the walls and the ceiling gives the installation a richer visual, and the audio gives the audiences a more well-rounded understanding of the TAYA Group as a brand.
- Image Credits
- All Images: Inception Cultural & Creative Co., Ltd
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