设计师 Gloguu 的作品 Scratch Cave 猫抓板荣获了极具声望的 2022 A' Design Award 金奖，竞赛类别为宠物护理、玩具、用品与动物产品设计。

金宠物用品· 2022

Scratch Cave 猫抓板

设计师： Gloguu

客户: Gloguu

宠物用品类别A' Design Award 金奖获奖者

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验证 #128222 的获奖状态

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设计作品

关于 Scratch Cave 猫抓板

抓抓山洞是一款基于猫抓板的小型猫家具，玩法由主人和猫共同创造。抓抓山洞的灵感源于童年时期对自然的想象，主人可以像搭建玩具角一样摆放产品并置身其中，参与玩的过程。用自然的材料和山洞的形态唤醒猫咪身体的天性和洞穴本能，并提供足够的安全感。拱桥抓面模拟了抓挠树干的角度，相比于普通猫抓板有六倍的抓挠面积，延长产品寿命，减少垃圾的产生。此外，包装箱进行了可再利用的设计，作为配件延伸出猫沙发功能。

荣誉认可

关于A' Design Award 金奖

Scratch Cave 猫抓板是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Scratch Cave 猫抓板将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Scratch Cave 猫抓板激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Scratch Cave is a small cat furniture. People and cat can create their own way of playing. People can place it like a toy corner and participate in the process of playing.
Using natural materials and modular design, try to awake the nature instinct of cats. Cave instinct is the act to search for security in the genes of cats, so the shape of the product is like an arch bridge or a cave. It has six times the scratch area of the ordinary cat scratchers, extending the service life and reducing the garbage.
尺寸与包装: Width 680mm x depth 310mm x height 350mm;
The packing box is 700mm x depth 330mm x height 355mm.
The box body is designed to be reused, which extends the cat sofa function as an accessory.
The sizes of large, medium and small are designed for novice kitten families, single cat families and multi cat families respectively, and can also be used in combination.
标签: Pet, Home, modularization, environmental protection, childishness
生产技术: The whole design is made of degradable and renewable environmental protection materials. Felt and paper are taken from nature. In the design of series derivative products, we use wood as a derivative material, which can replace the inner core for reuse. We hope to reduce the use of plastic in pet products through more natural materials.
设计挑战: In the process of development, supply chain is a difficult part. We need to achieve the design within a reasonable cost and adhere to use environmentally friendly materials. Cat scratcher is a consumable with a single function in Chinese market, and such a large arc has not appeared yet, which makes the cost difficult to reduce. In our current pet industry environment, there is also a common problem of plagiarism. So we have taken some measures such as applying for a patent, besides, we also designed the reusable packaging to make the packaging and the product combine as a complete work, which resists plagiarism to a certain extent.
研究: In China's fast-growing pet consumer market, there is a gap in consumer demand.
The object of our research is the pet, also the pet owners. We want to strengthen the emotional connection between the two through the concept of product communication. After reading the Pet Handbook and Pet Design, we are inspired by the pet perspective and come to the conclusion that pet furniture must be able to resonate with human emotions. Based on the cat's height, jumping height, habits, preferences and other aspects, we worked out the current product form. We hope to use interesting and good design to influence people's life through pet.
灵感: The inspiration for Scratch Cave comes from the imagination of nature in childhood. We hope that cats and owners could share the innocent happiness together.
The pet market in China is growing rapidly, with twenty-seven million cat owners and one point eight cats per capita. Young and highly educated consumers list the confusion quality of pet products and the impact of owning pets on the family environment as the top three pain points. To deal with these problems, the Scratch Cave is designed to improve the life quality for people living with cats.
项目周期: The project has been launched in Shanghai in December 2020 and completed in Shanghai in May 2021, and will be commercialized in China by the end of July 2021.
操作流程: Modular designed pieces composed an imaginative cave space, allowing varies ways to play. The arch surface is like tree-trunk in texture and radian. The cat can lie on the top lazily, or stand on the top looking at his territory; running out of the hiding cave, or leaping the hill.
Scratch cave free up more floor space to eliminates dirty corners, lightens the housework burden.
The packaging box is designed to be reused. Users can cut it by hand and assemble it into a bracket easily. And then it can be combined with the product to form a cat sofa.
专利: Patented. 202130432628.X. Shanghai Xianchan Pet Supplies Co., Ltd
. 2021. Shanghai Municipal Higher People's Court.
Patented. 202130432627.5. Shanghai Xianchan Pet Supplies Co., Ltd. 2021. Shanghai Municipal Higher People's Court.
Copyrights belong to Shanghai Xianchan Pet Supplies Co., Ltd, 2021.
Trademark (2021) Shanghai Xianchan Pet Supplies Co., Ltd
团队成员: Xinran Du
Yuanyuan Lv
Yue Zhao
Bo Wang
图片版权: Image #1: Photographer Yu Zhang, Scratch Cave, 2021
Image #2: Creator Xinran Du, Scratch Cave, 2021
Image #3: Photographer Yue Zhao, Cat-sofa, 2021
Image #4: Creator Xinran Du, Modular design, 2021
Image #5: Photographer Yu Zhang, Scratch Cave, 2021