设计师 Ziqing Lv 的作品 Jelly Tea 功能性食品服务荣获了极具声望的 2022 A' Design Award 铜奖，竞赛类别为元设计、战略与服务设计。

铜服务· 2022

Jelly Tea 功能性食品服务

设计师： Ziqing Lv

客户: Zhejiang University

服务类别A' Design Award 铜奖获奖者

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关于 Jelly Tea 功能性食品服务

果冻茶是一套面向年轻职场人群的健康服务与功能性食品系统。产品以中国茶及药食同源植物为原料制成果冻，共开发出六个品种，每一款都具有特定的功效与风味。自动售货机让消费者能够快速获取产品，移动端小程序则提供线上购买与轻量游戏体验。用户通过完成每周任务，如坚持日常运动或早睡，来解锁更多游戏内容与奖励。其目标在于帮助用户养成长期的健康习惯，而非仅仅满足即时需求。

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关于A' Design Award 铜奖

Jelly Tea 功能性食品服务是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Jelly Tea 功能性食品服务将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Jelly Tea 功能性食品服务出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: This is a system for workplace youth healthy tea jelly product. The product system has designed the tea jelly to meet users' immediate health preservation needs and the service design to support users to keep healthy habits for a long time. First, functional food form innovation, using Chinese medicine and food homologous materials as jelly raw materials. Second, gamification forms good living habits. The products purchased by users are not only tea jelly, but also long-term health preservation experience.
尺寸与包装: 50*50*20mm/A box of four, one 25 grams/80*80*80mm/Chinese tea ingredient extraction and jelly production
标签: regimen, health, Chinese tea, service design, youth, gamification, functional food
生产技术: The production technology and method of tea jelly are relatively mature. According to a few special methods can extract the effect component in the tea, for instance ultrasonic auxiliary enzymatic method, microwave method, also can retain the aroma of a few plants through the method such as embedding method.
设计挑战: The challenge is the extraction of the functional components in tea jelly. How to efficiently and completely extract the nutrients and maintain the tea flavor is the difficulty of the project. The creativity lies in the design of the game mechanism. Different from the traditional way of health preservation, which only fixes health problems after discovering them, the game design makes health preservation go deeper into the daily life of young people and enables users to maintain long-term health habits through interesting ways.
研究: Food health and services research to help young people stay healthy. The methods of user research were questionnaire survey, interview and model analysis, and about 200 target subjects were investigated. Aiming at the three health questions that users are most concerned about: staying up late, drinking and accumulating food, as well as the two cycles of immediate health and long-term health. Using advanced tea extraction technology, six kinds of products were produced. Each one has a specific effect and taste. Product reviews have shown that the regimen is acceptable to young people.
灵感: There is a unique phenomenon in the current Chinese consumer market that people born between 1995 and 2000 are the main group buying health care products online. And the market size of functional food is gradually expanding. The study found that none of the functional foods on the market are made from traditional Chinese herb and food. In addition, the root causes of young people's ill health are anxiety at work and lack of healthy living habits.
项目周期: This project was started in Ningbo, China from November 2020, and was iterated in September 2021 in Hangzhou.
操作流程: Build a gamified health system. Tea Jelly improves users' health. Vending machines are energy stations for users to obtain products in a timely manner. Mini program is a boot camp that provides convenient online shopping and fun games. Over the course of a week, users complete the system's tasks, such as exercising 30 minutes a day or going to bed and getting up early. After completing the mission, you can unlock more game content and physics rewards.
团队成员: Ziqing Lv
Yue Wu
Jiangping Zhou
Can Zhu
Jintao Nie
Qiuning Wu
Ning Zou
Cheng Yao