Baidu Meux 的作品 Intangible Heritage 数字知识平台

设计师 Baidu Meux 的作品 Intangible Heritage 数字知识平台荣获了极具声望的 2022 A' Design Award 铁奖，竞赛类别为文化遗产与文化产业设计。

铁文化遗产· 2022

Intangible Heritage 数字知识平台

设计师： Baidu Meux

客户: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd

文化遗产类别A' Design Award 铁奖获奖者

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关于 Intangible Heritage 数字知识平台

《非遗》是一个专注于中国非物质文化遗产的双语数字知识平台。该平台通过图片、视频和音频记录并分享文化内容。第一部分以卷轴的形式呈现手工艺、戏曲、皮影戏和武术等题材。后续部分则提供详细的条目内容,用户可通过内容卡片展开查看。平台将中国传统元素与现代视觉语言相融合,并适配电脑端与移动端设备。

荣誉认可

关于A' Design Award 铁奖

Intangible Heritage 数字知识平台是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Intangible Heritage 数字知识平台将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Intangible Heritage 数字知识平台因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

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由设计师提供的致谢、团队成员及技术详情。

独特属性: It is designed to solve the problem of the heritage and the pain of the inheritors. It builds a network platform to record and disseminate valuable intangible cultural content in a variety of rich media forms, and form a "Internet plus non heritage" communication mode, so that users can understand the intangible culture quickly and deeply. Realize the protection and inheritance of China's intangible cultural heritage.
尺寸与包装: adapted for PC, adapted for all devices on ios and Android.
标签: ICH Encyclopedia, Baidu Encyclopedia, China's Intangible Cultural Heritage, Traditional skills, Ignite ICH.
生产技术: Taking inheriting the beauty of culture as the design concept, refining Chinese traditional elements, combining modern design, creative expression through the dimensions of shape, color, character and quality, creating a cultural theme atmosphere, carrying and displaying wonderful intangible cultural skills in multiple forms such as pictures, video and audio, and transmitting intangible cultural values and aesthetics to users
设计挑战: Ministry of Culture and UNESCO cooperate with us in the early stage, and we find bearers, discuss with them, and jointly shoot exclusive videos for content construction; For the product framework, it is necessary to consider the audience groups, communication media and communication forms, and how to design and build the Internet and Non-heritage communication mode to achieve the aim of protection, record and promote the recognition and development of non-heritage culture.
研究: ICH is a witness of human history, and a living cultural form with its inheritors practical activities. China has 1,372 ICH and 42 on the UNESCO ICH List, ranking first in the world. But the heirs and growth is not good, so Baidu has focused on the status, and uses the Internet and ICH mode to spread it. Baidu launches 38 ICH topics with 1,379 entries, and nearly 100 heirs show their CH skills with 50 million video plays,and winning high recognition and rising the public welfare awareness.
灵感: The growth of China's Intangible Heritage has been affected by factors such as the aging of bearers, times, loss of traditional skills and shrinking commercial value. The ICH Encyclopedia ,China's Ministry of Culture, UNESCO and bearers built a digital knowledge base together. Users know ICH and bearers by pics, videos and audios at multiple ends; build a bridge of communication between bearers and users with online registration and other ways to record ICH culture while promoting the care and transmission.
项目周期: the project went live on Encyclopedia in June 2009
操作流程: The ICH Encyclopedia ,China's Ministry of Culture, UNESCO and bearers built a bilingual digital knowledge base together.In the first exhibition, it shows the typical cultural contents in the form of a 'scroll' , like handicrafts, opera, ventriloquism, shadow puppets, martial arts, etc.; it shows fine columns with vivid realistic video, then users can know ICH directly and quickly; A more detailed and authoritative intro In the third part, users can click on the content card to get.
专利: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd
团队成员: Dou Shen, Yujie Shi, Yang Yu, Dian Li, Xiaoxue Gao, Ying Song, Xilin Chen, Wei Rong, Chen Zhu
图片版权: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd