Lavazza Voicy 咖啡机 by Florian Seidl is a highly esteemed winner of the very prestigious 2022 A' Design Award 铂金奖 in 家用电器设计 Competition Category.

铂金家用电器· 2022

Lavazza Voicy 咖啡机

by Florian Seidl

Client: Lavazza

A' Design Award 铂金奖 Winner in 家用电器 Category

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The Design

About Lavazza Voicy 咖啡机

Voicy 是第一台内置语音助手的浓缩咖啡机。一款智能产品，将优质咖啡与 Alexa 提供的功能相结合，全部集成在精心设计和创新的设备中。用户可以通过用户界面、语音命令进行交互，或者使用应用程序来检查状态、消耗量、订购咖啡，最重要的是制作浓缩咖啡。创新、功能和美学和谐相处，满足以日益个性化的方式体验咖啡仪式的用户的需求。

The Recognition

About the A' Design Award 铂金奖

Lavazza Voicy 咖啡机是 A' Design Award 铂金奖得主，这是授予真正卓越、优雅和宏伟设计的极具声望的认可。铂金奖得主是创造的奇迹，是智力创造力极限的见证，展现出其设计师无与伦比的专业精神和天才。这些设计被期待成为定义一个时代的美学、造福社会、并拓展艺术、科学、设计和技术边界的最负盛名的作品。Lavazza Voicy 咖啡机展现出超凡脱俗的卓越水准，以其有益而宝贵的特质毫无疑问地让世界变得更美好。Lavazza Voicy 咖啡机是一件赢得 A' Design Award 铂金奖的作品，它唤起欲望，启发人心，令人愉悦，并迸发出巨大的喜悦。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Voicy is the first espresso machine with built-in voice assistant. A smart product combining quality coffee with functions provided by Alexa - all in a beautiful and innovative device. The user can interact through the UI, voice commands, or use the app to check status, consumption, order coffee and, above all, make espresso. Innovation, functionality, and aesthetics in perfect harmony to meet the needs of users who experience their coffee ritual in an increasingly personalized way.
Dimensions & Packaging: Dimensions: 157mm / 380mm / 300mm
Weight: 4,5kg
Removable parts are dishwasher safe
Power 1450W, Voltage 220-240, Frequency 50-60 Hz
It comes nicely boxed along with a Quick Start Guide and a more detailed instruction booklet.
Tags: Lavazza, coffee, espresso, voice assistant, smart, speaker
Production Technology: main shell: plastic (ABS), finishing textured/glossy | water tank: plastic (SAN) | logo: pad printed | drip grid, lever: metal | feet, UI: silicone rubber
speaker: textile mesh cover
Design Challenge: Developing a rich and sensible user experience and integrating the voice assistant properly.
Research: Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration: A unique and easily accessible coffee experience in a compact footprint. The design builds on Lavazza's existing form language and is recognizably Italian in attention to detail, surfacing and CMF. It is characterised by a seamless exterior shell with embossed Lavazza logos on the sides and a prominently placed UI incorporating the voice assistant.
Project Duration: The project was designed in Turin, Italy. The complete product development from initial concept to product launch took about 20 months.
Operation Flow: Voicy is a capsule coffee machine. Insert the capsule on top, place your cup on the grid and make espresso. The UI arranges the selections in two groups: coffee preparation at the bottom and voice assistant controls at the top. Size and temperature of coffee preparations can be personalized and required service is indicated in the centre. The cup rest can be adjusted easily, placing smaller cups closer to the spout. This reduces splashes and benefits coffee temperature and crema. The transparent water tank in the back is easily accessible and removable parts are dishwasher safe.
Patents: Design patent/registered design
Team Members: Florian Seidl
Angelica Rella
Image Credits: Lavazza