Drive2Extremes Multivision 摄影艺术作品 by Florian W. Mueller

Drive2Extremes Multivision 摄影艺术作品 by Florian W. Mueller is a highly esteemed winner of the very prestigious 2022 A' Design Award 银奖 in 摄影与图片处理设计 Competition Category.

银摄影· 2022

Drive2Extremes Multivision 摄影艺术作品

by Florian W. Mueller

Client: Porsche Middle East and Africa FZE

A' Design Award 银奖 Winner in 摄影 Category

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Colors

The Design

About Drive2Extremes Multivision 摄影艺术作品

《Drive2Extremes Multivision》是一系列将两种极端地貌融于同一画面的摄影艺术作品。保时捷Taycan Cross Turismo首先在北极圈以北的拉普兰冰封沼泽上进行拍摄。两周后,这辆车被置于阿拉伯联合酋长国的阿拉伯沙漠中,与相机保持完全相同的相对位置,并在相似的太阳方位下拍摄。随后,通过多重曝光技法将两组画面融合为一。创作目标在于让极地与沙漠景观共存于同一幅画面之中。该系列艺术作品制作有多种尺寸版本。

The Recognition

About the A' Design Award 银奖

Drive2Extremes Multivision 摄影艺术作品是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Drive2Extremes Multivision 摄影艺术作品将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Drive2Extremes Multivision 摄影艺术作品是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: I had the wonderful opportunity to bring together the two extremes of the Northern Polar Region in Levi, Finland and the Arabian Desert in Liwa, United Arab Emirates with the Porsche Taycan Cross Turismo. These are some of the results.

I first photographed the Taycan in the polar region, then placed it exactly the same, same perspective, camera angle, etc. in the desert and applied my multivision mojo.
Dimensions & Packaging: Several produced artworks in different sizes.
Tags: photography, artwork, multiple exposure, desert, finland, snow, porsche, taycan,
Production Technology: I first placed and photographed the Porsche on a frozen bog in Lapland, north of the Arctic Circle, and two weeks later in the same position relative to the camera and at a similar position of the sun in the Arabian desert. These two images were then fluidly built together.
Design Challenge: The challenge was to position the car in the exact same angle, height, etc. And in the desert you have to work quite fast, due to the very fast sunset and sundown.
Research: The research was mainly about the weather and the times of sunset and sunrise. Also in resaerching the area and locations and how to protect the cameras from sand, dust and snow and how we could work at -30 degrees Celsius and +45 degrees Celsius with our equipment...
Inspiration: I worked before for Porsche as a commercial photographer. As an artist I often work with multiple exposure photography. Porsche Middel East produced a highly acclaimed film Drive2Extrems, bringing the two locations desert and polar region together. I worked before with the executive people from Porsche in Shanghai and produced there multiple exposure Artworks for the Photofairs Shanghai. In the new project I wanted to combine the two regions in one picture.
Project Duration: It took 2 weeks of photo-production in Finland and the UAE desert and 2 weeks of post-production.
Operation Flow: I knew the places and locations but I had to decide on location on which time I wanted to shoot, due to sunset or sunrise. In Finland it was quite easy, sunset and sunrise take about 2 hours and more. In the desert in the UAE it was more difficult: sunrise and sunset are done in less than 30 minutes...
Patents: Copyrights belong to Florian W. Mueller, 2022.
Team Members: Sandy Mcintosh
Rita el Hachem
Guild Finland.
Image Credits: All images:
Client: Porsche Middle East & Africa FZE
Agency: KeKo Dubai
Creative Director: Sandy Mcintosh
Production: Stoked Films, Rita el Hachem & Directors Guild Finland, Juha-Matti Nieminen
Assistant: Christian Bacher
Driver: Jukka Honkavuori