LoveAmme TailorMade Pro 2 吸奶器 by Duane Lye Dun Wei is a highly esteemed winner of the very prestigious 2022 A' Design Award 铁奖 in 消费电子设计 Competition Category.
铁消费电子· 2022
LoveAmme TailorMade Pro 2 吸奶器
Client: Kim Hin Innovation Labs
A' Design Award 铁奖 Winner in 消费电子 Category
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Verified Award Winner
Verify Award Status for #140313The Design
About LoveAmme TailorMade Pro 2 吸奶器
TailorMade Pro 2 是业内最小的医院级双吸奶器，静音且紧凑，可放入母亲出门时随身携带的任何包中。它旨在通过各种吸力设置以及在吸乳过程中使用柔和的发光灯以保持平静来满足母亲的情感需求，从而最大限度地提高产奶量。选择暖灰色是因为它是中性的，迎合了父亲在户外处理婴儿必需品时的支持角色。从美观到功能的设计的各个方面均基于用户反馈并得到哺乳专家的支持。
The Recognition
About the A' Design Award 铁奖
LoveAmme TailorMade Pro 2 吸奶器是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计LoveAmme TailorMade Pro 2 吸奶器将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。LoveAmme TailorMade Pro 2 吸奶器因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- TailorMade Pro 2 is the smallest hospital-grade double breast pump in the industry. Silent and compact, it fits and harmonises easily with essentials in work bags a mother never leaves home without daily. It is designed with emotion, and engineered for personalised comfort and maximum milk yield through pulsating lights, proprietary programming of suction strength and frequency. All aspects of the design from aesthetics to function are based on user feedback and backed by lactation experts.
- Dimensions & Packaging
- The overall size is 128mm(W) x 102mm(D) x 62mm(H)
- Tags
- LoveAmme TailorMade Pro 2, Double Electric Breast Pump, Breastfeeding, Maternity, Mother, Baby, Luxury, Lactation, Pregnant, Hospital Grade
- Production Technology
- LoveAmme’s TailorMade Pro 2 offers personalised pumping programmes, well-engineered for comfort. With unprecedented flexibility of customising settings for each individual breast, mothers can now express milk faster, more thoroughly, and in greater comfort. TailorMade Pro 2 is specially designed by mums, for mums.
- Design Challenge
- The creative challenge was to elevate the breast pump from a discreet utilitarian device to an iconic elegant accessory that consumers desire. Apart from the tangible solutions the breast pump utilises to achieve maximum milk yield, considerations for the more elusive emotional and psychological influences were explored and implemented. The manufacturing challenges include, matching the colour for the hidden display that lights up when the product is turned on, to the overall colour of the housing, addition of a pulsating light strip to aid in calming the mood and regulating breaths while pumping. All these while maintaining the dimensional and weight constraints for a compact and portable hospital grade breast pump.
- Research
- The breast pump market is projected to surpass $1.5 Billion by 2025, fuelled by factors like heightened awareness among women pertaining to breastfeeding and the high population of working females. According to the Singapore Health Promotion Board, more than 53% of working mothers stop breastfeeding due to low breast milk supply, despite knowing that breastfeeding is the best form of feeding for a newborn. How might we reduce the number of working mothers who give up their breastfeeding journey, by providing solutions for their feeding problems that integrate with their working lifestyle?
- Inspiration
- Many breast pumps in the market do not truly understand how challenging a mother’s breastfeeding journey can be, resulting in many bad experiences. As pumping becomes a daily routine for many months to come after giving birth, a breast pump quickly becomes a must-have accessory when leaving the home. For aesthetics, we went for understated elegance and wanted a breast pump that emulates the user’s individuality instead of being seen merely as a utilitarian device.
- Project Duration
- The project started in June 2021 in Singapore and finished in March 2022 in Singapore.
- Operation Flow
- Follow the steps to use the LoveAmme TailorMade Pro 2 Breast Pump System:
Step 1: Assemble the expression kit to the breast pump.
Step 2: Gently tap and hold the power icon to power up the breast pump.
Step 3: From the touch interface, select which breast to set the setting for - the left breast, right breast or both breasts.
Step 4: Select suction frequency (Stimulation, Expression or Deep Expression) and suction power (power level 1 to 6).
Focus on the pulsating light to calm down and regulate breathing. The pulsating light strip is on by default and can be toggled on or off by preference. - Team Members
- Duane Lye Dun Wei
Lenny Cendrawasih
Rachel Ng Gi Gin
Pamela Tan Li Ann
Charlotte Lim Jingying
Pang Shu Xin
Diana Koh Su Hsien
Audrey Yeo Mey Nyen - Image Credits
- Main Image: Creator Duane Lye Dun Wei, Product Shot, 2022.
Image #1: Creator Ng Gi Gin Rachel, Colour Options, 2022.
Image #2: Creator Duane Lye Dun Wei, Night Light Scene, 2022.
Image #3: Creator Lenny Cendrawasih, Bedside Scene, 2022.
Image #4: Photographer Lenny Cendrawasih, Product In Bag, 2022.
Video: Creator Duane Lye Dun Wei, KIL Night Light Sequence, 2022
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