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Fading Traditional Trades and Crafts 书 by Jesvin Yeo
Fading Traditional Trades and Crafts 书 by Jesvin Yeo
Fading Traditional Trades and Crafts 书 by Jesvin Yeo
Fading Traditional Trades and Crafts 书 by Jesvin Yeo
Fading Traditional Trades and Crafts 书 by Jesvin Yeo

金 印刷 · 2022

Fading Traditional Trades and Crafts 书

by Jesvin Yeo

  • A' Design Award 金奖 2022 in 印刷
  • Estimated Number of Design Views: 658,669
  • Verification code C175C46C2E · Verify this award
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Colors

About Fading Traditional Trades and Crafts 书

该书使用 3D 浮雕来记录和突出新加坡传统工匠精心制作的作品的复杂细节,从纸龙船、印度珠宝到土生华人串珠鞋。彩页象征着传统工艺的兴衰,从发展期(暗淡)到黄金期(黄色),再到逐渐衰落(白色)。附上一支粉笔,供读者在书页上涂色,发现新加坡这一非物质文化遗产中失落的艺术,因为只有我们人类才能保护、支持和恢复它。

About the A' Design Award 金奖

Fading Traditional Trades and Crafts 书是 A' Design Award 金奖得主,这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作,反映出其设计师的天才、智慧与才干。预计Fading Traditional Trades and Crafts 书将成为一项备受赞誉、引领潮流、气势恢宏的发明,带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目,极大地造福并拓展艺术、科学、设计和技术的边界。Fading Traditional Trades and Crafts 书激起强烈的渴望,唤起激情,鼓励创造力,令我们着迷。

Press Kit

Unique Properties
What makes this book unique is the use of the 3D embossing technique, not just embossing, to highlight the intricate details of the works meticulously crafted by traditional Singaporean artisans, from dragon boats to Peranakan beaded shoes. With the pastel chalk, the book encourages reader engagement by colouring pages to discover the lost art of our ancestors, as only we humans can help safeguard, support and bring attention to the significance of this intangible cultural heritage.
Dimensions & Packaging
Book Box: 145mm (width) x 305mm (height) x 52mm (thickness)
Book Box Sleeve: 540mm (width) x 220mm (height)
Book: 140mm (width) x 298mm (height) x 40mm (thickness)
Book Sleeve: 530mm (width) x 298mm (height)
Inside pages (accordion fold): 4350mm (width) x 290mm (height)
3 Hard Covers: Inside Cover, Front and Back Covers
Tags
Traditional Artisans, Traditional Crafts, Cultural Artifacts, Intangible Cultural Heritage
Production Technology
The making of this book explores how to combine traditional book forms with new technologies, make traditional book forms more interesting through unusual structures and visual stimuli, and push the boundaries of book design. The book is of significance to the design field because it not only records the traditional crafts for future designers to explore and contribute to the local craft landscape but also examines book design as a form of vanishing traditional craft.
Design Challenge
The project challenges were facing the covid-19 pandemic and the difficulty of making 3D embossed plates. Production of the book was delayed for 6 months due to the intricateness of the artefacts and further halted for 8 months due to the spread of the coronavirus. The team worked closely with the production houses to ensure things could move forward smoothly, and we are grateful that all challenges were managed well in the end.
Research
Given the scarcity of available resources, the approach included analysing oral history data collected by the National Archives of Singapore under the Vanishing Trades project in the 1980s and conducting fieldwork with current and retired artisans to understand the current situation and future substantiate the findings. The aim of the project is to document Singapore lost or vanished traditional crafts so that future generations can learn about them even after they disappear.
Inspiration
Working with traditional artisans, I learned that when our ancestors came to Singapore in the 19th century from Malaya, China and India, they brought their values and livelihoods with them. These livelihoods include various forms of traditional crafts that have largely enriched Singapore cultural heritage. Thus, it is essential to record these crafts, some of which have vanished or will vanish within the next 20 years, and trace their place to the roots of their meaningful beginnings.
Project Duration
The project started in May 2015 in Singapore and finished production in December 2021. The book is on sale from March 2022.
Operation Flow
The colour pages of the book symbolize the rise and fall of traditional crafts, as the industry begins its developmental period (dull colour) to its golden age (yellow colour) and gradually fades (white colour). The pastel chalk is attached for readers to shade the pages and discover the lost arts of this intangible cultural heritage of Singapore.
Patents
Copyrights belong to Jesvin Yeo, 2021
Image Credits
All images: Photographer Victor Gui, 2021 and 2022

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