Imaginator 想象力卡牌游戏 by Neringa Orlenok is a highly esteemed winner of the very prestigious 2022 A' Design Award 银奖 in 玩具、游戏与业余爱好产品设计 Competition Category.

银玩具· 2022

Imaginator 想象力卡牌游戏

by Neringa Orlenok

Client: Innospark

A' Design Award 银奖 Winner in 玩具 Category

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Verified Award Winner

Verify Award Status for #140476

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Imaginator 想象力卡牌游戏

Imaginator 是一款为激发想象力与对话而创作的卡牌游戏。牌组包含 50 张尺寸为 60 × 90 毫米的卡牌，以全彩印刷于卡纸之上，并装入厚黑纸制成的盒中。每张卡牌均有两面：一面呈现独一无二的抽象插画，可用于联想类游戏；另一面则印有一个关于想象力与成长型思维的问题。插画先以纸上手绘草图起稿，再用数位笔逐一手工重绘。玩家可自行设定规则，卡牌上的问题同时适合儿童与成人。

The Recognition

About the A' Design Award 银奖

Imaginator 想象力卡牌游戏是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Imaginator 想象力卡牌游戏将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Imaginator 想象力卡牌游戏是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Every deck of Imaginator cards includes 50 questions for those who dare to imagine and grow. Each card has a unique abstract design, representing our inner world of dreams, experiences, stories, and ideas. All questions are centred on imagination and growth mindset. They will make you laugh, think, wonder and dream.
Dimensions & Packaging: 50 cards 60 x 90mm in size, Cardboard, Full-Color Printing. Box: thick black paper, sticker in the front and back.
Tags: Creative thinking, growth mindset, creative toys, educational toys for kids, imagination, educational design
Production Technology: Cards were made in mixed technique. First sketches was made on paper then redrawn by hand with digital pencil on screen. All images were edited and prepared for high quality printing.
Design Challenge: The biggest chunk of time was used to create and perfect 50 cards where every card is different. After all illustrations where done in line, another challenge was to bring life and colours to grab attention so it would be interesting to look at and inviting to play. Printing and production the final product took some time to find the most suitable combination solution and to find partners who can provide high quality prints.
Research: A lot of questions and visual data was gathered together and discussed. Questions were raised about what is essential and what should be different and unique in this product. Both sides of the cards are equally important so research contributed to the creation of unique game. One of the kind scenario where even the rules can be made by the player itself.
Inspiration: The idea to create Imaginator cards as they are came from lack of abstract visual games that are understandable for kids and interesting mind-bending for adults. Graphic compositions are dreamy and unique. They were created consistently by adding figures that have the same style and technique, but vary by its’ meaning and message. This principle triggers different strings of players that bring various associations unique to each person.
Project Duration: The project started in January 2021 and finished in July 2021 in Vilnius, Lithuania
Operation Flow: Each card has two equally important sides. The abstract images on one side are designed for imagination and association games. The questions on the other side are dedicated to inspire easy, funny, and deep, even philosophical, conversations with your family or friends. Foster your imagination and growth mindset! You are free to create the rules of the game yourself. Take your time and don’t rush to answer too quickly. Imagination needs time to “kick in”. It will be curious to see how you beat the challenge of un-seeing the first association! Will you be able to see a flower bud if you first see a dolphin breaking waves? One of the games is "Fun and deep conversations": Pick a card, read the question aloud, dream for a few seconds and answer. Let the others get their answers too. The more versions of the answer, the more it’s interesting! When everyone has spoken, draw another card. The questions are designed to be suitable for both children and adults. There is no one right answer. Some answers will make you laugh to tears, others will make you think about yourself and will inspire you to go after your dreams. And don’t be surprised if the little players outshine the adults in their imagination!
Team Members: Designer: Neringa Orlenok
Product Developer: Vita Markevičiūtė
Image Credits: Image #1-5: Photographer Karolis Milaševičius