设计师 CCB Fintech Co., Ltd. 的作品 Low-Carbon Life 移动应用程序 荣获了极具声望的 2023 A' Design Award 铜奖，竞赛类别为可持续产品、项目与绿色设计。
铜可持续产品· 2023
Low-Carbon Life 移动应用程序
客户: China Construction Bank Corporation
可持续产品类别A' Design Award 铜奖获奖者
30,998
已验证的获奖者
验证 #144837 的获奖状态设计作品
关于 Low-Carbon Life 移动应用程序
《低碳生活》是一款移动应用程序,通过互动式3D场景诠释低碳生活理念。该应用运用模拟现实技术,呈现一座受污染影响的城市。用户可绑定真实的交通卡,通过选择绿色出行方式并参与日常减排活动来获取绿色能量。绿色能量可用于种植虚拟树木、改善场景环境,亦可兑换礼品。清晰的数据图表直观呈现减排成果。其宗旨在于以简明、直观的方式阐释碳达峰与碳中和理念。
荣誉认可
关于A' Design Award 铜奖
Low-Carbon Life 移动应用程序是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Low-Carbon Life 移动应用程序将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Low-Carbon Life 移动应用程序出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
设计幕后
媒体资料包
由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- "Low-Carbon Life" is an application app that uses virtual reality 3D interactive scenes to create an easy to understand carbon peak, carbon neutralization and science popularization. With real life scenes as a reference, it builds an immersive experience that combines reality with reality, popularizes low-carbon environmental protection knowledge in an intuitive and easy to learn way, and guides users to participate in low-carbon environmental protection actions with friendly experience interaction.
- 尺寸与包装
- This design is made with Sketch. it is based on iPhone X(1125px x 2436px)
- 标签
- Environmental science popularization, Green travel, 3D scene, Simulation reality, Interactive games
- 生产技术
- 1. According to the environmental pollution problem, provide the building elements of urban pollution source, daily low-carbon tips, carbon reduction ranking, tree planting, etc. to create a carbon peak and carbon neutral scene with virtual game screen
2. Provide virtual online learning to practice low-carbon action, free from the constraints of real life time and place. - 设计挑战
- How can users quickly and intuitively understand the relationship between environmental pollution and their personal life, and the sense of achievement of user participation. Based on the real life, the 3D simulated reality technology is used to build an immersive experience combining virtual reality with real life. At the same time, the game data is quantified with clear data charts to help green travel and reflect its own value.
- 研究
- The launch of low-carbon life and low-carbon environmental protection 3D games has been favored by the majority of young people, forming a participation boom.Through the harmfulness of environmental pollution, help more people realize the importance of environmental protection and spontaneously participate in low-carbon environmental protection and green travel action;At the same time, through online tree planting and intuitive change of environment and other game links, users can truly feel the impact and significance of low-carbon travel on carbon neutralization and carbon peak, and contribute their own strength.
- 灵感
- 1. Build virtual game scenes in the form of 3D models to popularize low-carbon environmental protection knowledge in an intuitive and easy-to-learn manner, so that users can learn carbon peak knowledge more easily and quickly.
2. Let users truly feel the impact and significance of low-carbon travel on carbon peak through environmental changes such as inclement weather such as sandstorms, and game links such as planting trees to change the environment
3. Based on real life, build an immersive exp - 项目周期
- PROJECT DURATION AND LOCATION: The project was launched in Guangzhou in February 2020 and completed in February 2022.
- 操作流程
- 1. Low carbon life uses simulated reality technology to provide users with 3D game scenes polluted by human activities. Users need to bind real-life travel cards to obtain green energy by taking green transport and participating in daily low-carbon emission reduction activities.
2. Users can upgrade and transform the game scene environment with green energy to realize low-carbon life; Users can take part in actions together and exchange green energy for real gifts. - 团队成员
- Designer: Wending Zuo
Designer: Hui Chen
Designer: Jinrong Zhu
Creative direction: Shusheng Liu
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