Bonacchi 展览展台 by Franco Pupillo is a highly esteemed winner of the very prestigious 2023 A' Design Award 铜奖 in 展会建筑、室内与展陈设计 Competition Category.

铜展会· 2023

Bonacchi 展览展台

by Franco Pupillo

Client: Bonacchi

A' Design Award 铜奖 Winner in 展会 Category

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Verified Award Winner

Verify Award Status for #147188

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Bonacchi 展览展台

Bonacchi 是为一家葡萄酒企业在贸易展会上打造的展台。展台外观开放，内部却相对私密，为落座的访客提供隐蔽感。结构采用漆面木材制成，正面板选用漂白橡木，其上镶嵌背光标识。立柱以镜面板与缎面条纹饰面，并以 LED 灯带勾勒强调。酸蚀发黑玻璃采用双层复合，表面印制渐变图案以遮蔽下半部分。办公区隔墙采用间隔排列的橡木板条，既有分隔之效又不封闭空间。

The Recognition

About the A' Design Award 铜奖

Bonacchi 展览展台是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Bonacchi 展览展台将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Bonacchi 展览展台出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Bonacchi stand for Vinitaly was born from the need to give a new and more appropriate identity to the company to communicate its value. The customer's request was for an open but at the same time reserved stand. The strength of this project is its simplicity, enhanced by the materials: oak wood, glass and mirrors with satin lines, a natural sensation to enhance the wines on display.
The feature that makes it truly unique is the internal confidentiality.
Dimensions & Packaging: The Stand measures mm. 14,000 x 4,500 h 4.00, with customized front wall h mm. 5,000
Tags: Functional and elegant stand, open but reserved, wood, tinted shaded glass, mirrors with satin strips
Production Technology: The stand was made with a lacquered wooden structure and a front panel in bleached oak with the backlit Bonacchi logo inside. The columns are covered inside with mirror dibond and satin stripes, which give an effect of depth and movement highlighted by the LED lights. The acid-etched burnished glasses are made in two coupled layers and inside they have a shaded print that obscures the lower part. Through the upper transparent part, you can see the stand from the outside and at the same time have privacy for the people sitting at the tables. The office has the front wall in burnished acid glass and the side walls in spaced oak slats that delimit without closing.
Design Challenge: The creative challenge was to combine functionality with aesthetics for an open but reserved stand. It seemed like a contradiction and this prompted us to evaluate different solutions which in the end turned out to be right. On a technical level, the solutions are simple, natural wood, printed burnished glass and mirror with satin strips. Simple but well combined and effective solutions.
Research: The research stems from the customer's needs for a functional and elegant stand, open but reserved at the same time. This prompted me to look for simple solutions and see-through solutions. I began to evaluate wood and glass with solutions suited to the project. On the side of the two entrances, I used burnished glass, with a shaded print inside, this allows you to see inside the stand in the upper part and obscure the lower part to protect the people seated. For the office, I made the two side walls with spaced oak strips so as not to give the feeling of being closed inside and in any case reserved, the front wall is in burnished glass with mini Venetian blinds which can be darkened if necessary.
Inspiration: The inspiration came from the customer's needs, which prompted me to look for simple but valuable solutions, suitable for the company and the wines on display.
The bet was to make a glass stand but reserved inside, in order to have privacy for visitors.
I chose to partially obscure the glass with satin strips where the names of the wines can be read in transparency and burnished glass printed with a transparent shade at the top and darkened at the bottom.
The internal office has walls in oak str
Project Duration: The project started in September 2021 and ended in April 2022 with the exhibition at Vinitaly 2022.