Gamma 私人银行 by Victor Weiss is a highly esteemed winner of the very prestigious 2023 A' Design Award 铜奖 in 奢侈品设计 Competition Category.

铜奢侈品· 2023

Gamma 私人银行

by Victor Weiss

Client: Victor Weiss

A' Design Award 铜奖 Winner in 奢侈品 Category

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Verified Award Winner
Verify Award Status for #147498

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The Design

About Gamma 私人银行

Gamma是一家私人银行，被打造为仅限受邀入会的财富管理俱乐部。会员资格需经过详尽的评估方法与资产审核方可获得。设计尊重古典银行的经典触点，同时融入现代化设施。项目工作涵盖命名、品牌战略、视觉识别、产品开发、建筑与平面设计。每位新会员都将收到一套标志性礼盒，内含一枚可开启Gamma俱乐部之门的金币、一盒雪茄以及一支铑金钢笔。其宗旨在于，于数字化社会中守护人与人之间的真实互动。

The Recognition

About the A' Design Award 铜奖

Gamma 私人银行是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Gamma 私人银行将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Gamma 私人银行出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Gamma is perceived as not only a bank, but a private group and invitation-only club. In order to join Gamma you must have more than a high net worth. Gamma is about solid capital, it applies detailed methodology and evaluation of assets for member approval. The status and experience provoke this desire to be inside Gamma, the membership is a statement.
Tags: Confidentiality, Experience, Prestige, Expertise, Investment, Profit, Transparency, Consultant, Exclusivity, Security, Premium, Incentive, Status, Trust, Credit, Financial
Design Challenge: The biggest challenge was to set up a dream team in order to create this very high end technical project. We created Gamma from scratch the Naming, Brand Strategy, Visual Identity, Product Development, Architecture, Graphic Design, Type Design, Photo Retouch, Video Production and more.
Research: It is a challenge to ride against the tendency waves in design, when brands have worked towards minimalizing physical contact and personal experience. Gamma goes the opposite direction. When one signs the membership contract, they are given a signature package which includes: the exclusive Gamma gold coin which is a key to access the Gamma Club, a box of exclusive Cuban cigars by Arturo Fuente and a unique rhodium pen.
Inspiration: To Preserve Human Interaction in a Digital Society." The target audience is Gen X upper class. We focused in creating an exclusive brand for wealth management. With respect to the classic touch points of an antique bank and incorporated modern facilities, Gamma aims to provide the best and most exclusive experience in banking services.
Project Duration: The project was initiated in April 2019, and was concluded in June 2020.

Read the Press Release