设计师 Baidu AI Cloud 的作品 Xiling 数字人平台荣获了极具声望的 2023 A' Design Award 银奖，竞赛类别为界面、交互与用户体验设计。

银界面· 2023

Xiling 数字人平台

设计师： Baidu AI Cloud

客户: Baidu Online Network Technology (Beijing) Co., Ltd

界面类别A' Design Award 银奖获奖者

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验证 #149067 的获奖状态

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关于 Xiling 数字人平台

西陵是一个连接企业与消费者的数字人生产与运营平台。用户可通过照片、关键词及参数调节创建逼真的数字人。直播支持两种方式：由人工智能驱动，或由真人驱动——仅需单个摄像头即可捕捉动作与面部表情。视频制作则通过在非线性编辑器中输入数字人指令来完成。平台针对人物、活动与场景定义了体验标准，从而以低成本、短周期产出数字人内容。

荣誉认可

关于A' Design Award 银奖

Xiling 数字人平台是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Xiling 数字人平台将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Xiling 数字人平台是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: As a production and operation platform, this platform connects enterprises on one end and consumers on the other. By breaking down the people, services, and environment in the digital human service scenario, and gradually integrating experience design and AI technology, the platform has achieved the ability to create digital humans, conduct live streaming, and generate videos easily, at low cost, and in a short period of time. It also improves consumer experience of using digital human products.
尺寸与包装: PC,web,computer,Artificial intelligence technology enables the creation, animation, and video generation of digital humans.
标签: User experience, digital humans, artificial intelligence, live streaming
生产技术: The platform allows users to quickly generate ultra-realistic digital humans using photos, keywords, and parameter adjustments. With the digital humans, users can carry out live streaming activities using either AI-driven or human-driven methods. Finally, users can also generate videos directly by inputting digital human-related commands into a non-linear editor, enabling quick deployment of digital humans.
设计挑战: The biggest challenge is how to ensure that the Xiling Digital Human Live Streaming Platform is both efficient and user-friendly in producing content, while also being able to produce digital content that satisfies consumers. Based on this, we have broken down the digital human service scenario into atomic levels, defining experience standards and embedding AI capabilities at each level to ensure the quality of the digital human experience in core elements such as humans, activities, and scenes, thus achieving both good and fast results in digital human production.
研究: We conducted market research and user interviews and found that with the further development of the digital economy, people's demand for digital life has also increased. There is a growing contradiction between the needs of enterprises for digital humans and the high cost and long cycle of digital human creation. The emergence of this platform can help enterprises to quickly and efficiently provide content services of digital humans, and accelerate the global digitization process.
灵感: As digital humans have gradually entered people's daily lives from games and films, the current high-cost and long-cycle model of creating digital humans can no longer meet the needs of enterprises for using digital humans. Enterprises urgently need a low-cost and short-cycle way them could afford and use digital humans well. Therefore, leveraging its years of AI expertise, Baidu has developed this platform to accelerate the process of the digital era.
项目周期: This project was launched in January 2022 in Beijing and made its first appearance in China in July 2022. It is still ongoing and the team members are based in Beijing, China.
操作流程: The platform allows users to quickly generate ultra-realistic digital humans using photos, keywords, and parameter adjustments. With the digital humans, users can carry out live streaming activities using either AI-driven or human-driven methods. AI-driven digital humans can interact with the audience through Q&A sessions. Human-driven live streaming can be achieved directly with a single camera for capturing movements and facial expressions to drive the digital human. Finally, users can also generate videos directly by inputting digital human-related commands into a non-linear editor, enabling quick deployment of digital humans.
专利: CN202230461344.8.Baidu Online Network Technology (Beijing) Co., Ltd.2022,CN202230461334.4.Baidu Online Network Technology (Beijing) Co., Ltd.2022,CN202230460831.2.Baidu Online Network Technology (Beijing) Co., Ltd.2022,CN202230461301.X.Baidu Online Network Technology (Beijing) Co., Ltd.2022,CN202230484501.7.Baidu Online Network Technology (Beijing) Co., Ltd.2022
团队成员: Zhejia Zhang
Ningqian Ma
Wei Wang
Haoyuan Ma
Tingting Wang
Youping Yu
Qian Liu
Shiyan Li
Zhun Wu
Zhangyu Gu
Yutong Xiao
Jian Yang
Long Cang
Xin Guo
Lu Zhang