Gatorade x Go Rigo 服装系列、运动配件 by PepsiCo Design and Innovation

Gatorade x Go Rigo 服装系列、运动配件 by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award 铜奖 in 社会设计 Competition Category.

铜社会· 2023

Gatorade x Go Rigo 服装系列、运动配件

by PepsiCo Design and Innovation

A' Design Award 铜奖 Winner in 社会 Category

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Verified Award Winner

Verify Award Status for #149744

View at A' Design Award Press Release Award Badge

Colors

The Design

About Gatorade x Go Rigo 服装系列、运动配件

Gatorade x Go Rigo 是专为自行车骑行者打造的限量版服装与运动配件系列。该系列由佳得乐(Gatorade)与 Go Rigo Go 携手合作开发,销售所得用于支持哥伦比亚安蒂奥基亚省北部地区的 Los Yarumos 自行车学校。设计灵感源自哥伦比亚的自然风光,山峦与山谷的图案贯穿于服装与配件之中,象征着骑行者在每一公里征程中所付出的努力与执着。

The Recognition

About the A' Design Award 铜奖

Gatorade x Go Rigo 服装系列、运动配件是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Gatorade x Go Rigo 服装系列、运动配件将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Gatorade x Go Rigo 服装系列、运动配件出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Recently, Gatorade collaborated with Go Rigo Go! to create an enticing new offer for its consumers: an exclusive clothing line and sports accessories available for a limited time only and supporting a social cause. Proceeds from the sale of Gatorade x Go Rigo Go! benefitted the Los Yarumos Cycling School, located in the northern area of the Department of Antioquia.
Inspiration: The team drew design inspiration for this collaboration from the beauty of the Colombian landscapes athletes explore as they navigate their cycling journey. The mountain and valley motifs woven throughout the Gatorade x Go Rigo Go! collection represents the passion and dedication that every cyclist devotes to each kilometer they ride, knowing there will be obstacles and challenges, but never losing sight of the goal of breaking through their own limits.

Read the Press Release