Not Always Fun 平面广告 by Squared is a highly esteemed winner of the very prestigious 2023 A' Design Award 银奖 in 社会设计 Competition Category.

银社会· 2023

Not Always Fun 平面广告

by Squared

Client: Squared

A' Design Award 银奖 Winner in 社会 Category

1,258,429

Verified Award Winner

Verify Award Status for #150806

View at A' Design Award Press Release Award Badge

Colors

The Design

About Not Always Fun 平面广告

该广告活动旨在提高人们对丑角综合症的认识。这是一种影响自主神经系统的综合征，与面部一侧皮肤不出汗和潮红有关。该机构开发了基于丑角不同表现形式并置的关键视觉插图，旨在阐明角色的滑稽表现与丑角综合症生活现实之间的差异，强调需要更好地理解和认识条件。

The Recognition

About the A' Design Award 银奖

Not Always Fun 平面广告是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Not Always Fun 平面广告将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Not Always Fun 平面广告是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Harlequin syndrome is a syndrome affecting the autonomic nervous system and is associated with absence of sweating and flushing of skin on one side of the face. The key visual illustrations are based on the juxtaposition of the different representations of harlequin aiming to shed light on the disparity between the comical representation of the character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Dimensions & Packaging: This ad is used in print and digital media, ranging from 70 x 100 cm poster, to A4 print page and different sizes of banners.
Tags: craft, illustration, ad, social, craftsmanship, print, poster, design, art direction
Production Technology: Meticulously crafted illustration is all it is used to achieve the final result.
Design Challenge: The creative is a juxtaposition of the two opposing sides of Harlequin - one is the light-hearted comical character and the other is the serious medical condition. To integrate those sides of the same character yet different characteristics and not ironize or victimize people suffering from the syndrome was the most difficult part.
Research: The main research that was held was about the Harlequin syndrome itself and how rare diseases are addressed.
Inspiration: The key visual illustrations are based on the juxtaposition of the different representations of the word harlequin aiming to shed light on the disparity between the comical representation of the harlequin character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Project Duration: The project was developed during the first trimester of 2023.
Operation Flow: This is not relevant to the category presented.
Team Members: Creative Director - Yana Okoliyska
Copywriter - Dessislava Pavlova
Image Credits: Creative Director Yana Okoliyska
Illustrator Yana Okoliyska
Copywriter Dessislava Pavlova
Agency Squared